Social Networking and  Unified Communications BRKCOL-2016 Jan-Willem Ruys, jruys@cisco.com
Abstract <ul><li>Social media and web 2.0 technologies have changed the way people communicate and collaborate on the Inte...
Agenda <ul><li>Overview of social networking and web 2.0 </li></ul><ul><li>Relevance in the workplace </li></ul><ul><li>Re...
Overview of social networking and web 2.0
2001 1999 1994 2005 2004 2006 2009 2004 2003 2003
 
Source: http://www.flickr.com/photos/yourdon/3329630106/
Relevance in the workplace
John Chambers 2009 Keynote “ If you had told me I was going to [be blogging] three or four years ago I would have said,  '...
Drivers for the Social Enterprise <ul><li>Consumerization of the workplace </li></ul><ul><li>Mobile devices and mobility <...
“ DIKW Hierarchy” <ul><li>Data symbols </li></ul><ul><li>Information data processed to be useful; provides answers to &quo...
Relation to Collaboration and Unified Communication
Trends – Cisco technology <ul><li>1998: Dialtone (Selsius acquisition) </li></ul><ul><li>1999: Contact center (Geotel) </l...
Trends – Cisco portfolio naming <ul><li>1998: “IP Telephony” </li></ul><ul><li>1999: “AVVID” (Architecture for Voice, Vide...
Changing the Way We Work Text Voice, Video Number of Stakeholders Collaborative Tools Documents One Many Email IM TelePres...
Developments
Cisco Collaboration Portfolio  IP Communications Mobile Applications Conferencing Messaging Customer Care TelePresence Ent...
Search faceting Rating Social graph enabled content Community relationships User-defined Notifications Related content Sem...
Click to call Click to meetings Click to Instant Message Initiate WebEx from within IM Video blogging  with UC quality Dra...
<ul><li>Social Video System </li></ul><ul><li>Overview </li></ul><ul><ul><li>Video Collaboration & Sharing </li></ul></ul>...
<ul><li>Automated n etwork-based video and content tagging </li></ul><ul><li>Overview </li></ul><ul><ul><li>Capture organi...
 
 
OpenSocial overview <ul><li>OpenSocial is a set of APIs for building social applications that run on the web </li></ul><ul...
 
RFC5514 – IPv6 over Social Networks Network Working Group  E. Vyncke Request for Comments: 5514  Cisco Systems Category: E...
Recommended reading
Links <ul><li>Enterprise Collaboration Platform https://www.myciscocommunity.com/videos/3731 </li></ul><ul><li>Pulse https...
 
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Social Networking and Unified Communications

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Social Networking and Unified Communications

As presented at Cisco Networkers Barcelona 27-Jan-2010 as BRKCOL-2016

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  • Overview of “social” sites to introduce concepts. Year of introduction animated to run by them in order.
  • Three examples: Wikipedia (sharing knowledge), facebook (sharing personal details), foursquare (sharing location based (restaurant) info)
  • Touching on the risks of social media, outside firewall, inadvertent twitter leak, showing WikiLeaks
  • This is a good concept to get people thinking about “data” vs “knowledge”
  • Showing timeline of our “UC” portfolio, how we went from dialtone to team spaces. A bit low on relevance for 2009, maybe replace by 2010 for ECP, Pulse etc.
  • Our change in naming the “solution” is also telling on how we view this market
  • Very nice slide showing how the various tools relate
  • Explain to audience we now have a specific “Enterprise Social Software” range Transcript : PAT ROMZEK: I&apos;d be happy to, and you know, I really can&apos;t think of a better way to introduce this whole subject of enterprise collaboration or Enterprise Social Software application set which is what Didier and I are going to talk about, than the video that you just saw. If you really look at our collaboration portfolio, and I know that many of you have been on all day today and you&apos;ve heard all about our full portfolio of solutions in the collaboration space, it&apos;s important to sort of put in context what we&apos;re going to talk about here and what you&apos;ve heard about already. So, when you think about collaboration, often used term, there&apos;s several solutions that we deliver in this particular space. Certainly, IP communications, and we&apos;re trying to extend that then out to the mobile applications, obviously customer care, the session right ahead of this one. You&apos;ve heard all about the great things that we&apos;re doing there. Some really interesting things we&apos;re doing in conferencing, with WebEx, and really building on that portfolio of course. TelePresence we&apos;ve heard of some exciting announcements there today. And really I think the whole messaging space is something that really is a game changer for all of us if you think about what we&apos;re trying to do there in delivering cloud-based messaging with PostPath and now Federated Presence in IM with Jabber. But what Didier and I want to talk about is this new category that we call Enterprise Social Software. Enterprise Social Software is really sort of getting at the issue that John in the video ahead of this really was talking about, and the notion that, if you think about a few years ago, the way you collaborated was almost exclusively asynchronous, right? It was voicemail, and it was e-mail, primarily communicating or collaborating with sort of a small group of folks. Generally speaking, you knew who they were. Well guess what, the world has changed as we know it. How many different communication devices do you use on a daily basis? E-mail, voicemail, RSS feeds, videos, blogs, wikis, on and on, right? Instant messaging. We all are inundated with all of these various communication devices. To sort of net it out in terms of what we&apos;re trying to do here, customers are asking for a way to organize information, people and communities. That&apos;s what Enterprise Social Software is about, is organizing information, people and communities in a contextual way that makes that information most relevant to what you&apos;re trying to solve for and to deliver it in a secure way, interoperable with other platforms that might be in the enterprise. That&apos;s, in a nutshell, what the Enterprise Social Software&apos;s about. We&apos;re going to talk a lot more about it and the specific applications. We&apos;re really excited to jump into this and talk about some really new and innovative things that we&apos;re delivering here at Cisco in a pure software play called Enterprise Social Software. So with that, Didier, I&apos;ll turn it back to you and we could begin to walk through what some of those elements are. DIDIER MORETTI: Thank you, Pat. Author’s Original Notes:
  • This is where it all comes together It’s powered by an open architecture that makes it easy to integrate into existing environments or It’s where you can experience video in the same way people experience text today: create, publish, find, manage, consume It’s where you have a dynamically updating profile that makes it easy for people and information and communities to find you and/or supply you with the expertise you need… Transition : And we see all of these capabilities, along with much more, coming together over the course of the next few years…
  • This is where it all comes together It’s powered by an open architecture that makes it easy to integrate into existing environments or It’s where you can experience video in the same way people experience text today: create, publish, find, manage, consume It’s where you have a dynamically updating profile that makes it easy for people and information and communities to find you and/or supply you with the expertise you need… Transition : And we see all of these capabilities, along with much more, coming together over the course of the next few years…
  • [Introductory Sentence - overarching summary description of new product version] – Cisco Show and Share, part of the Cisco Digital Media Suite, is an exciting new social video system that helps organizations create secure video communities to share ideas and expertise, optimize global video collaboration, and personalize the connection between customers, employees, and students with user generated content. Product Features: Web 2.0 Collaborative Features: commenting, polling, ratings, tagging Transcription capability User-generated content authoring and publishing Extensive usage reporting Multi-language support Content subscription Advanced search Cisco TelePresence recording playback   Benefits: 1. Meeting Optimizer! Reduce time spent in meetings a. Increase productivity b. Work force optimization: eliminate non-business critical meetings, for example status updates, video meeting minutes, triple booking, etc c. Meeting optimization: change the productivity of non-interactive components of a meeting   2. Video is everywhere! Democratization of Video. Video is now mainstream and no longer requires the renting of studios, lighting, make up, etc. You can buy a quality camera for $100 and self record videos quickly. Video is now mainstream, it is easy to create, search and share, making it an easy and cost-effective form of communication.   3. Video is Personal! Get closer with your employees, partners, customers and students. As organizations continue to globalize, the ability to communicate face-to-face is getting more difficult. With video, you have that element of personal communication you can’t get with emails. In addition, as companies expand globally, it gets more difficult to collaborate real-time. With Show and Share, you can time-shift communications. You can wacth video when you want it, how you want to, and for how long you want. With features like speech-to-text transcription allowing for intelligent viewing experiences, you can skim for relevant points in the video instead of watching the entire video.
  • Cisco Pulse is an Automated Expertise and Media Locator. FCS October 2009 with Limited Availability in US and Canada only [Highlights] Cisco-on-Cisco (~4,000 users) Cisco SOAR September 2009 Controlled Release: Pilot with target customers (EFT) beginning September 2009 Cisco Pulse FCS (US &amp; Can) October 2009 Sneak Peek launch at Collaboration Summit Solution Description: Cisco Pulse breaks down traditional collaboration barriers by helping your employees reach the best available expertise and information across your organization in a single click. New Capabilities: Ability to collaborate with colleagues in a click Capture organizational know-how by tagging content as it traverses the network Automatically navigate rich media to the spoken word Embed this capability in a variety of business applications using OpenSocial APIs Benefits: Accelerate individual and team performance by quickly finding relevant people and information Increase revenue and customer satisfaction by improving decision making in complex business environments driving shorter product life cycles and sales cycles Maximize IT investment and human capital by taking advantage of the network to access available resources. Users can connect with resources that previously were hidden but idle.
  • Briefly discuss ECP, Show ‘n share and Pulse. No elaborate product pitch, just enough to peak people’s interest.
  • Want to bring up “OpenSocial” to show people these platforms can be open
  • A short overview
  • Transcript of "Social Networking and Unified Communications"

    1. 1. Social Networking and Unified Communications BRKCOL-2016 Jan-Willem Ruys, jruys@cisco.com
    2. 2. Abstract <ul><li>Social media and web 2.0 technologies have changed the way people communicate and collaborate on the Internet. In this introductory session we explore and discuss the influence of these technologies on Enterprise collaboration, how it relates to Unified Communications and what current and upcoming Cisco solutions in this space can do for your Enterprise. </li></ul>
    3. 3. Agenda <ul><li>Overview of social networking and web 2.0 </li></ul><ul><li>Relevance in the workplace </li></ul><ul><li>Relation to collaboration and unified communication </li></ul><ul><li>Developments </li></ul>
    4. 4. Overview of social networking and web 2.0
    5. 5. 2001 1999 1994 2005 2004 2006 2009 2004 2003 2003
    6. 7. Source: http://www.flickr.com/photos/yourdon/3329630106/
    7. 8. Relevance in the workplace
    8. 9. John Chambers 2009 Keynote “ If you had told me I was going to [be blogging] three or four years ago I would have said, 'Not a chance.' Blogging is now the way I communicate with our employees, almost all video.”
    9. 10. Drivers for the Social Enterprise <ul><li>Consumerization of the workplace </li></ul><ul><li>Mobile devices and mobility </li></ul><ul><li>Generation ‘G’ </li></ul><ul><li>Changes in travel habits </li></ul><ul><li>Teleworking </li></ul><ul><li>Virtual teams </li></ul><ul><li>Unlock knowledge </li></ul>
    10. 11. “ DIKW Hierarchy” <ul><li>Data symbols </li></ul><ul><li>Information data processed to be useful; provides answers to &quot;who&quot;, &quot;what&quot;, &quot;where&quot;, and &quot;when&quot; questions </li></ul><ul><li>Knowledge application of data and information; answers &quot;how&quot; questions </li></ul><ul><li>Wisdom evaluated knowledge </li></ul>
    11. 12. Relation to Collaboration and Unified Communication
    12. 13. Trends – Cisco technology <ul><li>1998: Dialtone (Selsius acquisition) </li></ul><ul><li>1999: Contact center (Geotel) </li></ul><ul><li>2003: Web conferencing (Latitude) </li></ul><ul><li>2004: Native video UC integration (UCM 5) </li></ul><ul><li>2005: Presence (CUP) </li></ul><ul><li>2006: Telepresence (CTS3000) </li></ul><ul><li>2007: Mobile client (Orative) </li></ul><ul><li>2008: Web collaboration, Team spaces (Webex) </li></ul><ul><li>2009: Flip Video, new IP phones, iPhone support… </li></ul>
    13. 14. Trends – Cisco portfolio naming <ul><li>1998: “IP Telephony” </li></ul><ul><li>1999: “AVVID” (Architecture for Voice, Video…) </li></ul><ul><li>2004: “Unified Communications” </li></ul><ul><li>2008: “Collaboration” </li></ul><ul><li>… Enterprise Social is a natural progression </li></ul>
    14. 15. Changing the Way We Work Text Voice, Video Number of Stakeholders Collaborative Tools Documents One Many Email IM TelePresence Unified Communications Vmail Discussion Forums Video on Demand Wikis Blogs Contact Center Conferencing Social Networking
    15. 16. Developments
    16. 17. Cisco Collaboration Portfolio IP Communications Mobile Applications Conferencing Messaging Customer Care TelePresence Enterprise Social Software
    17. 18. Search faceting Rating Social graph enabled content Community relationships User-defined Notifications Related content Semantic Search Time based Search Results Enterprise Collaboration Platform Limited Availability
    18. 19. Click to call Click to meetings Click to Instant Message Initiate WebEx from within IM Video blogging with UC quality Drag users into Instant Meeting Browser based Softphone Integration with Endpoints UC Enabled Hover cards Internal/External Micro-blogging Enterprise Collaboration Platform Limited Availability
    19. 20. <ul><li>Social Video System </li></ul><ul><li>Overview </li></ul><ul><ul><li>Video Collaboration & Sharing </li></ul></ul><ul><ul><li>User Generated Content & Social Media Features </li></ul></ul><ul><ul><li>Live Events & TelePresence Playback </li></ul></ul><ul><ul><li>Secure business workflows and reporting </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Video is Everywhere: Democratization of video </li></ul></ul><ul><ul><li>Video is Personal: Get closer with your employees, partners, customers and students </li></ul></ul><ul><ul><li>Meeting Optimizer: Reduce time spent in status and project meetings </li></ul></ul>Show and Share
    20. 21. <ul><li>Automated n etwork-based video and content tagging </li></ul><ul><li>Overview </li></ul><ul><ul><li>Capture organizational know-how by tagging content as it traverses the network </li></ul></ul><ul><ul><li>Automatically navigate rich media to the spoken word </li></ul></ul><ul><ul><li>Embed this capability in a variety of business applications using OpenSocial APIs e.g. ECP </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Accelerate individual and team performance by quickly finding relevant people and information </li></ul></ul><ul><ul><li>Increase revenue and customer satisfaction by optimizing know-how across your organization </li></ul></ul>Limited Availability Cisco Pulse
    21. 24. OpenSocial overview <ul><li>OpenSocial is a set of APIs for building social applications that run on the web </li></ul><ul><li>The OpenSocial APIs expose methods for accessing People Friends Actions Data in context </li></ul><ul><li>OpenSocial helps social sites share their social data </li></ul><ul><li>Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site's social data from anywhere on the web </li></ul>
    22. 26. RFC5514 – IPv6 over Social Networks Network Working Group E. Vyncke Request for Comments: 5514 Cisco Systems Category: Experimental 1 April 2009 IPv6 over Social Networks Abstract There is a lack of IPv6 utilization in early 2009; this is partly linked to the fact that the number of IPv6 nodes is rather low. This document proposes to vastly increase the number of IPv6 hosts by transforming all Social Networking platforms into IPv6 networks. This will immediately add millions of IPv6 hosts to the existing IPv6 Internet. This document includes sections on addressing and transport of IPv6 over a Social Network. A working prototype has been developed.
    23. 27. Recommended reading
    24. 28. Links <ul><li>Enterprise Collaboration Platform https://www.myciscocommunity.com/videos/3731 </li></ul><ul><li>Pulse https://www.myciscocommunity.com/videos/3599 </li></ul>

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