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  • “Everything should be made as simple as possible, but not simpler”- Albert EinsteinThis line is entered as a hook to keep the audience wondering what does it mean to make it simple. It is good way of keeping their attention and also a good transition statement to the next few slides which explains what it means to be simple. Simplify to amplify.

PresentationDesign PresentationDesign Presentation Transcript

  • Shaminda Perera Designing slides to complement your delivery presentationdesign
  • presentationzen ImagecourtesyofPixomar/FreeDigitalPhotos.net 10 amazing principles for slide design inspired by By Garr Reynolds
  • • Slides are designed, not decorated • First create in analog, not digital • Simplicity in design and naturalness in delivery • The big four; contrast, proximity, alignment and repetition • Slides are slides, it’s not your handout ImagecourtesyofPixomar/FreeDigitalPhotos.net presentationzen
  • presentation It’s about designing a
  • presentation not about decorating the slides of a ImageSource:http://www.playpennies.com/writer/wordpress/wp-content/uploads/2010/03/htmlimport_splash_20of_20paint.jpg
  • all things are created twice Stephen R. Covey Imagecourtesyofohmega1982/FreeDigitalPhotos.net
  • All things are created twice • Restrain yourself from starting with the computer • Use a clear tidy work space for stillness in mind • Brainstorm and have restraint to find the core • Decide your core message and keep it in front of you • Use sticky notes, sketch pads, whiteboards, etc. • Design your slides to support your core message • Decide the potential image during the sketch • It’s not about amazing images, it’s about your core
  • ImageSource:http://www.messaliberty.com/wp-content/themes/InStyle/images/stones.jpg Let’s get started!
  • 10 principles of presentationdesign 3 Thirds 1 Simplicity 2 Gridlines 3rds 4 Contrast contrast 9 Bullettes . _______ . _______ . _______ 10 Branding Logo 8 Faces 6 Alignment _______ ______________ ___ 7 Repetition 5 Proximity
  • the principle of Simplicity
  • So what is your point?
  • So what is your point? Decide on your core message, silence your ego and, strip down all noise to amplify your message. It’s all about clarity.
  • So what is your point? - Restraint in preparation - Deliver core message - Make it simple, but not simpler
  • Simplify to Amplify
  • Population in the Region of Peel If we need to present about the Older Adult population in the Region of Peel, this is one method and next slides are a few other methods. Age 0 - 6 7-14 15-24 25-54 55-64 65-84 85+ Population 113,390 141,525 187,040 574,175 144,805 122,060 13,795 Ratio 8.74% 10.91% 14.42% 44.27% 11.16% 9.41% 1.06% Source: Statistics Canada, Census of Canada 2011
  • 20% Youth Adults 10% Population in the Region of Peel Older Adults 56% 14% Children Source: Statistics Canada, Census of Canada 2011
  • 20% Youth Adults 10% Population in the Region of Peel Older Adults 56% 14% Children Source: Statistics Canada, Census of Canada 2011
  • Population in Peel Imagesource:http://imagem.band.com.br/f_46226.jpg Source: Statistics Canada, Census of Canada 2011 10% Older Adults
  • Strip down all noise and come to your core message
  • Simplify to Amplify
  • the principle of Gridlines
  • Use Gridlines Saves time Helps you align Helps you adjust proximity Your slide will look professional and clean
  • How to enable gridlines 1. Click : View In Microsoft Power Point 2. Select : Gridlines 3. Select : Guides 2 3 1
  • These 9 squares were created manually, with 4 gridlines
  • the principle of Thirds
  • Imagesource:http://fluorishing.com/wp-content/uploads/2012/02/ZenStones2.jpg Rule of Thirds “…placing the primary element off center to make compositions more interesting” - Tim Handrof
  • This is an amazing image. However, it doesn’t allow freedom of text to support the point highlighted by it. If we use text, it devalues the image . The image becomes a burden. Take a look at the next slide. It is enhanced to amplify the message. Imagesource:http://history.nasa.gov/1658.jpg
  • “Ask not what your country can do for you, ask what you can do for your country” - John F. Kennedy
  • Rule of Thirds By placing the primary element at intersecting points in a 9 squares grid, you balance your image and help the audience comfortably browse through your slide.
  • Rule of Thirds Our eyes tend to wonder a bit longer at intersecting points. Imagesource:http://www.toniccare.com/v/vspfiles/assets/images/eyes.jpg
  • The first step is to break free from our dependency on slideware and templates. You will notice new life in your personal design style. Imagesource:http://www.iichange.com/uploads/images/cutout%20eagle.jpg
  • Most Youth Prefer • Recreation • Fashion • Entertainment • Socializing
  • Most Youth Prefer • Recreation • Fashion • Entertainment • Socializing Imagesource:http://media.jrn.com/images/jacksonj1_062709.jpg
  • Most Youth Prefer • Recreation • Fashion • Entertainment • Socializing Imagesource:http://media.jrn.com/images/jacksonj1_062709.jpg
  • Frequently practiced in the advertising industry Imagesource:http://i2.listal.com/image/4467576/600full-skyfall-poster.jpg
  • Frequently practiced in the advertising industry Imagesource:http://i2.listal.com/image/4467576/600full-skyfall-poster.jpg
  • Also by photographers
  • Also by photographers
  • The Rule of Thirds Place the primary element; - off centre - at intersecting points
  • the principle of Contrast
  • Imagesource:http://www.a-gc.com/images/2012/10/fruits-oranges-orange-slices-apples-lemons-white-background-slices-HD- Wallpapers.jpg “Without contrast you’re dead.” - Paul Rand
  • “Without contrast you’re dead.” - Paul Rand
  • Contrast • Our brain is hardwired to notice differences • Elements should be “distinctly” different • Manipulate space: near and far, empty and filled • Colour choices: dark and light, cool and warm • Fonts: sans serif and serif, bold and narrow • Positioning: top and bottom, isolated and grouped • Creates a strong and clear focal point • Take a look at the following examples
  • There is good contrast in text to background colour. However, all text are white and it doesn’t amplify our message. “Without contrast you’re dead.” - Paul Rand
  • The background design is a cool design but, it is an extremely busy background. Even though the text have good contrast with each other; the busy background could challenge the eye movements. “Without contrast you’re dead.” - Paul Rand
  • 0 1,000 4,000 8,000 2000 2004 2008 2012 Hypothetical Newcomer Population Growth The key message are the statistics and they are hidden. Too much clutter. Year Population Legend: Canada Region of Peel 2,000 2,900 3,900 5,000 4,200
  • 0 1,000 4,000 8,000 2000 2004 2008 2012 Hypothetical Newcomer Population Growth Taking away the grid and using orange helped, a little bit. The background colour seems to reject clarity. Year Population Legend: Canada Region of Peel 2,000 2,900 3,900 5,000 4,200
  • 0 1,000 4,000 8,000 2000 2004 2008 2012 Hypothetical Newcomer Population Growth A better way of achieving contrast. The key message, which are the statistics , stand out better. Year Population Legend: Canada Region of Peel 2,000 2,900 3,900 5,000 4,200
  • the principle of Proximity
  • Imagesource:http://www.a-gc.com/images/2012/10/fruits-oranges-orange-slices-apples-lemons-white-background-slices-HD- Wallpapers.jpg Proximity “…moving things closer or farther apart to achieve a more organized look.” - Garr Reynolds
  • Proximity • Items should be grouped to be viewed as a group • Make the audience think about the right message • Not wonder about the bad organization of slide • The slide has limited space, unlike a magazine • Therefore you could manage only few elements • Note where your eyes visits first, second and so on • Take a look at the following examples
  • Shaminda Perera Presentation Design Designing slides to complement your delivery
  • Shaminda Perera Presentation Design Designing slides to complement your delivery This slide lacks a design priority. There is neither alignment nor proximity. It seems as if there are multiple elements without design balance.
  • Shaminda Perera Presentation Design Designing slides to complement your delivery
  • Shaminda Perera Presentation Design Designing slides to complement your delivery The design uses symmetrical balance and better proximity. Related elements are grouped. Greater contrast through adjusting font size and colour.
  • presentationzen you may never need another book on designing presentations the work of Garr Reynolds Achieve proximity by placing the primary image and text farther apart to appear separate but organized Imagesource:http://3.bp.blogspot.com/-iw50tv2hrq4/UC_3I- J19xI/AAAAAAAAA08/zAW3ThlrmAY/s1600/stacked_zen_stones_by_sudolaw-d33hied.jpg
  • presentationzen you may never need another book on designing presentations the work of Garr Reynolds Imagesource:http://3.bp.blogspot.com/-iw50tv2hrq4/UC_3I- J19xI/AAAAAAAAA08/zAW3ThlrmAY/s1600/stacked_zen_stones_by_sudolaw-d33hied.jpg
  • Peer to Peer LearningMobile Accessibility Online Learning Total lack in Proximity: The items are not grouped together for the images and text to represent each other, making it ambiguous. It will send the audience minds to take a stroll in the park. Bad selection of background as well. future of Education
  • Peer to Peer Learning Mobile Accessibility Online Learning Future of education Proximity achieved: By using a white background, aligning elements and grouping the text just above the representing image. Contrast is also used to highlight the key theme.
  • Peer to Peer Learning Mobile Accessibility Online Learning Future of education
  • the principle of Alignment
  • Imagesource:http://www.a-gc.com/images/2012/10/fruits-oranges-orange-slices-apples-lemons-white-background-slices-HD- Wallpapers.jpg Alignment “…nothing in your slide design should look like random placement” - Garr Reynolds
  • Alignment • Connect elements visually via an invisible line • Enable the gridlines in your slideware • Slides will look more professional and clean • Slides will be quickly understood • Alignment does not mean being placed to rigid lines • It means to flow with existing elements • Choose slides that will help you with alignment • Next few slides give examples
  • Shaminda Perera presentationdesign Designing slides to complement your delivery All elements placed flush right creates positive alignment in to one line. This creates a sense of design balance. Colours that are used creates contrast to highlight the central theme of the presentation, the name of presenter and the logo.
  • Shaminda Perera presentationdesign Designing slides to complement your delivery
  • Shaminda Perera presentationdesign Designing slides to complement your delivery
  • Give to the community, so the community can give to you
  • Imagesource:http://www.wetaskiwintomorrow.ca/wp-content/uploads/2009/08/2258907598_6fe5144f45_b.jpg
  • Imagesource:http://www.wetaskiwintomorrow.ca/wp-content/uploads/2009/08/2258907598_6fe5144f45_b.jpg
  • Imagesource:http://1.bp.blogspot.com/-EWO0wIMLURs/TzkKfLDZPaI/AAAAAAAAB3s/sLPQWKWOcEs/s1600/Homeless.jpg
  • Imagesource:http://1.bp.blogspot.com/-EWO0wIMLURs/TzkKfLDZPaI/AAAAAAAAB3s/sLPQWKWOcEs/s1600/Homeless.jpg
  • properly aligned
  • the principle of Repetition
  • Imagesource:http://www.a-gc.com/images/2012/10/fruits-oranges-orange-slices-apples-lemons-white-background-slices-HD- Wallpapers.jpg Repetition “...a clear sense of unity, consistency and cohesiveness” - Garr Reynolds
  • Repetition • Have consistency in design elements • Eg; in background, fonts, template, colour scheme • Some background elements can soon become tiring • Use them making subtle changes (eg; size, location) • This presentation uses repetition of elements • But contains changes to break monotony • Changes should not interfere with the message • Next few slides gives you an example
  • Imagesource:http://www.freegreatpicture.com/health-care/doctors-and-nurses-30069 Example “You treat a disease, you win, you loose...”
  • “…You treat a person, I guarantee you, you’ll win, no matter what the outcome.” - Hunter Patch Adams Example Imagesource:http://yoursmartpartner.com/wp-content/uploads/gratful-patient.jpg
  • the principle of Faces
  • “…our brain is so efficient in extracting a face from a clutter of other detail…” - Carl Sagan ImageSource:http://www.kelownacosmeticdentist.com/images/what-we-do/menu-main.jpg Let’s Face it
  • Faces • Using images with faces grabs peoples attention • The face directs the attention to where it is looking at • The face and eyes should be facing other elements • Images gazing directly at audience; place to the right • Eyes of a face with a smile should have dilated pupils • Following slides give examples
  • This is an amazing image. The eyes are gazing at the audience so the image is correctly placed at the right of screen. But ,what did you notice first?  The face, or  The text Point the face and/or eyes at the text. Imagesource:http://hdwallpaper.ws/images/2012/09/-Is-Models-People-Faces-Fresh-New-Hd-Wallpaper--.jpg
  • Imagesource:http://www.presentationzen.com/.a/6a00d83451b64669e2015390a00727970b-popup James Breeze eye tracking experiment; Influence of eye gaze in guiding the viewers eye on the page.
  • Imagesource:http://www.presentationzen.com/.a/6a00d83451b64669e2015390a00771970b-popup James Breeze eye tracking experiment; Influence of eye gaze in guiding the viewers eye on the page.
  • What did you first perceive the picture as? Imagesource:http://cdn.onelargeprawn.co.za/wp-content/uploads/2011/Shuplyak_faces.jpg
  • Compare this with the next slide • It is a high quality image • Did you notice the text first, or.. • ..the face and eyes gazing away from text • Your eyes may keep moving towards the image • Now compare with the next slide Imagesource:http://www.washingtonpost.com/blogs/london-2012-olympics/files/2012/08/canada-womens-soccer-83.jpg
  • This is better than the previous slide • High Quality image • Face and body towards text • Achieved by a simple change in the direction of face Imagesource:http://www.washingtonpost.com/blogs/london-2012-olympics/files/2012/08/canada-womens-soccer-83.jpg
  • Population in Peel Imagesource:http://imagem.band.com.br/f_46226.jpg Source: Statistics Canada, Census of Canada 2011 Faces turned not only towards text, but on any element in your slide 10% Older Adults
  • Population in Peel Imagesource:http://imagem.band.com.br/f_46226.jpg Source: Statistics Canada, Census of Canada 2011 10% Older Adults
  • If the image is gazing directly towards the audience, place it at the right of the screen
  • Which face from the following faces “seem” to have excitement?
  • Image Source: http://fallincouture.files.wordpress.com/2012/10/kate-middleton.jpg Image Source: http://img812.imageshack.us/img812/9122/km2u.jpg
  • Which face from the following faces does your eye prefer the most?
  • Image Source: http://images.fanpop.com/images/image_uploads/Aishwarya-Rai-aishwarya- rai-230455_1024_768.jpg Image Source: http://www.whitegadget.com/attachments/pc- wallpapers/50639d1299790176-aishwarya-rai-wallpaper-aishwaryar-rai.jpg
  • Use a face image with dilated pupils Dilated Pupils of the eye captures our attention much faster. Pupils dilate when a person get’s excited.
  • No face exploitation please • Avoid multiple faces in one image if possible • Avoid making this slide your template • Your eyes may keep moving towards the faces • Then the text is devalued
  • When I mean faces, I mean all faces! Imagesource:http://themetapicture.com/media/cute-sad-puppy-face-black.jpg
  • the principle of Bullettes
  • Bullettes • Too many slides with bullet points is exhausting • In training sessions you will need them, use sparingly • So, use 6 words X 6 lines with 1 or 2 +/- • That is why I call them “Bullettes” • Not at all suitable in live talks and conferences • If you have the urge, then better create a document • Take a look at the following examples
  • Summary • Simplicity: Simplify to amplify • Gridlines: Use them to save time and align elements • Thirds: Remember the “Rule of Thirds” • Contrast: Make elements distinctly different • Proximity: Will make the slides look more organized • Alignment: Visually connect elements in line • Repetition: Be consistent, but have subtle changes • Faces: Eyes and face to point towards other elements • Bullettes: Use them sparingly or you loose your audience • Branding: Is not about your logo or colours in a template
  • Would you have remembered the previous slide after you finish reading this one? You don’t need to abandon bullet points, just use them sparingly. Let’s see how we could avoid bullet points and still summarise.
  • Simplicity Gridlines 3 rds Faces Contrast RepetitionAlignmentProximity grouped; close or far elements visually connected in line Bullettes • One_____________ • Two_____________ • Three ___________ • Four ____________ • Five_____________ • Six______________ Branding Summary of principles
  • the principle of Branding
  • “We don’t begin every new sentence in a conversation by restating our names, so why would you bombard people with your company logo on every slide?” - Garr Reynolds
  • So then how do you maintain the brand? This slide has the logo on top. The logo in the first and last slide is more than sufficient. Have you noticed? …that all instruction slides in this training presentation have orange in them in some form or the other. Orange is the principle colour of ChapterOne Consortium.
  • the principle of Branding Placed on every slide - “The logo won’t help close a sale or make a point, but it will create clutter” - Garr Reynolds
  • Splash, and it’s trash!
  • Remember
  • Simplify to amplify Decide on your core message, silence your ego and, strip down all noise to amplify your message. It’s all about clarity.
  • Simplicity Gridlines 3 rds Faces Contrast RepetitionAlignmentProximity grouped; close or far elements visually connected in line Bullettes • One_____________ • Two_____________ • Three ___________ • Four ____________ • Five_____________ • Six______________ Branding Summary of principles
  • 4 more principles! Have you noticed that slides in this presentation; 1. Has empty space to optimize the design effect Empty space is good for clarity, use it wisely 2. Have used only 2D elements 3D effects distort the clarity of the image and your message 3. Have used high quality images At the least, use pictures with the dimensions of 800x600 4. Use animations sparingly Animations consume time and irritates the audience
  • References Reynolds, G. (2012). PresentationZen: Simple ideas on presentation design and delivery. (2 ed.) New Riders, California. Pease, A., Pease, B. (2004). The definitive book of body language. Manjul Publishing House, Bhopal.
  • Shaminda Perera Design your slides to complement your core message and your delivery Thank you t: @ShamindaPerera | f: ConnectWithShaminda | in: ShamindaPerera www.slideshare.net/jrsperera