Whitepaper5 TRENDSWHAT YOU NEED TO KNOWTHIS YEAR2013 LEARNING TRENDS:
2www.sumtotalsystems.com2013 LEARNING TRENDS: What You Need To Know This YearIntroductionWith the beginning of 20 13, the landscape for enterprise learningsolutions is incredibly fluid and fastpaced. The trends that are drivingtechnology everywhere — data, mobile, cloud, social — also applyto learning. How are these trends changing the learning community?What are the opportunities that you should focus on first? We’llhighlight five ideas that your learning strategy must address.Learning has never been more vital to the success of the modern enterprise. Whetheryou’re talking about a large global organization or an emerging local business, theseentities will need to embrace learning and development as the best way to confronttalent challenges. The skills and leadership gaps that exist in most organizations can’tbe addressed through recruiting. The answers will come from you and your peers inlearning functions.“In 2013, learning leaders will solidify their role as a conduit to business success — notthrough better program design but through better learning infrastructure, informationaccess, and adaptable learning opportunities for wider audiences,” said Stacey Harris,vice president of research and advisory services at Brandon Hall Group. “Over 20percent of organizations stated that learners needed to connect with learning resourceson a daily basis to effectively perform their job, and we think this number will continueto rise rapidly in the coming years.”Learning can’t exist within its own silo. It’s vital to connect development to performance,succession and other talent, HR and workforce functions. You also need to work withyour executive leadership, HR and line managers to put development at the center ofevery people function.To help you in your people development planning, SumTotal wants to highlight thesefive key trends in learning technology so you can future-proof your strategy.
3www.sumtotalsystems.com2013 LEARNING TRENDS: What You Need To Know This YearUnderstand that integration isessential to analytics.TREND #1Two market trends that you need to understandclearly are the rapid integration in the marketand the almost exponential growth of workforcedata. Data consolidation has been activatedas companies have come together to createan integrated talent management approachwith learning connected to performance,compensation, succession and recruiting. Manycompanies are attracted by the ROI potential —organizations with effective integration of learningand talent systems are three times as likely to havestrong employee results and 100 percent morelikely to have strong business results.1Another benefit of integration is better data thatimproves workforce analytics. Integration of talentand learning technologies with other business software can yield insights about yourworkforce that can lower people costs and benefit the bottom line. Over 40 percentof organizations looking to replace their LMS were searching for improved reportingfeatures — the No. 1 replacement concern.2If your boss isn’t asking you about analytics,expect that to change this year.embrace mobile learning.TREND #2Mobile learning is here, but you shouldn’t be afraid of it. It has never been easier toengage your people on the job and on the go. Many businesses have done a great jobof offering truncated and just-in-time mobile courses and job aids for their employeesto use on the go. It’s part of an enterprise-wide movement. In a recent survey by IDG, 69percent of CIOs said mobile technology adoption is their most critical priority.3As great as the current mobile programs have been for employees out in the field andthose without online access, courses have had a rather flat delivery — until now. Forexample, text messages (or SMS) within mobile learning can engage users for moreWhat you need to know:Not all integration is the same. Youmay see a product demo that showsa similar user interface, but is therereal integration? In most cases, no.While an integrated user experienceis important, appearance may bedeceiving. At the code layer, manyintegration challenges still remain— challenges that you won’t seeuntil you are faced with a difficultimplementation and expensive data-mapping challenges. Partner withIT to ask hard questions about how“integrated” a suite of software reallyis. Also, ask about implementationand professional support.1. Bersin by Deloitte. Pillars for Performance: Integrating Learning and Talent Management. To purchase the report, visit http://www.bersin.com/practice/Detail.aspx?id=14842&s=Talent-Mgmt.-Systems2. Brandon Hall Group. LMS Trends 2013.3. http://www.enterprisecioforum.com/en/whitepaper/mobile-higher-priority-cloud-or-big-data4. http://clomedia.com/articles/view/mobile-learning-the-next-evolution
4www.sumtotalsystems.com2013 LEARNING TRENDS: What You Need To Know This YearWays You Can Leverage Mobile Learning in YourOrganization:•• Provide job aids and quality operating procedureupdates to employees who don’t have access toa workstation.•• Offer technical/clinical/service employees whowork in the field access to information on the joband at the moment of need.•• Enable workers who travel consistently, withlearning and training resources.•• Keep your sales team up-to-date with themost current marketing slicks and technical specifications for all your products.What you need to know:You don’t need to sacrificefunctionality and data access tobenefit from mobile. As adoption ofSoftware as a Service (SaaS)-basedlearning increases, the best systemsinclude a familiar user interfaceregardless of platform and aredrawing on easy-to-use featuresfrom the consumer world. Anotherimportant feature is ease of abilityfor users to upload content theycreate and for managers to pushcoursework to employees in thefield.develop content forrapid deployment.TREND #3Rapid content creation continues to be on the forefrontof trends in content development. Solutions that arequick, inexpensive, simple to create and easy to deployor modify are must-haves for those generating e-learningcontent. One emerging trend is integrating social mediaand social learning into e-learning courses. For example,embedding a link to a social learning source, such as awiki or blog, is included within the course. Other trendsinclude adding more scenario-based learning andcreating shorter courses, spanning five to 15 minutes,instead of the 30- to 60-minute courses of old.One idea that is new to content development draws from the world of Web development:designing for mobile first. In a world where people are rapidly replacing desktops andlaptops with tablets and smartphones, you must design user content to account forscreen size, ratios and resolution.What you need toknow:Think mobile and socialfirst — this is how users willconsume, interact with andgenerate their own content.Also, because of the moveto mobile, you will need toaccount for HTML5. Is yourlearning content ready for iOSmobile devices that don’t playFlash-based content?effective training. Leveraging one of the most basic elements of mobile technology torespond to polls, surveys and questionnaires is a great way to increase participation,making an investment in mobile learning even more worthwhile.44. http://clomedia.com/articles/view/mobile-learning-the-next-evolution
5www.sumtotalsystems.com2013 LEARNING TRENDS: What You Need To Know This Yearturn learning into a revenuedriver for your organization.TREND #4We may have entered the aftermath of the Great Recession, but every department is stillexpected to contribute to cutting costs, increasing efficiency and driving revenue. Oneway to contribute to all three is to adopt extended-enterprise technologies to servecontent to external audiences. In a recent survey, over 53 percent of learning functionswere already gearing some of their learning toward external audiences.5These trainingaudiences include customers, distributors and other partner organizations — frequentlyin sales and compliance-related training that is industry-specific.SaaS-based learning systems make it easy to develop and deliver training on demand.You can develop and deliver education and information to audiences outside yourorganization and:•• Increase sales by delivering up-to-the-minute information and supporting salesenablement•• Accelerate the adoption rate of newproducts and services•• Improve productivity and information-sharing with external partners•• Deliver certification programs and shareknowledge•• Eliminate excess training costs whileaccelerating time to market•• Improve customer satisfaction•• Reduce effort, time and training costsWhat you need to know:Extended-enterprise technologies area great way to turn learning contentyou already have into revenue. Whenevaluating options, focus on easyadministration. You should be ableto manage secure coupons, pricecontent flexibility, change navigationand pages easily, and set up portals fordifferent audiences (such as potentiallycompetitive channel sales partners).Also, make sure that your technologychoice supports easy purchase by creditcard and purchase order and invoice.5. Brandon Hall Group. 2013: New Year and New Directions.Use development to driveTALENT RETENTION.TREND #5No matter where you are in the world, there is one unavoidable truth — the people whoare most essential to your success are in short supply but great demand. The critical rolesin your organization may be a skill specific to your industry, or it could be as ubiquitous asa mid-level manager. No matter where the skills shortage is pinching your organization,recruiting isn’t the solution. The answer is retention. Hang on to your best people.
6www.sumtotalsystems.com2013 LEARNING TRENDS: What You Need To Know This YearHow do you do it? First, you must understandwhich roles are critical to your success andfind skills gaps. Succession tools can helpyou assess your bench strength. After youunderstand your areas of risk, you can targetdevelopment for high-potential employees inthese areas. You can even use developmentto show valuable employees that they have afuture and a career path with you. It gives theman incentive to stick around.Don’t Take Top Talent for GrantedVarious surveys show that 45 to 50 percent oftop performers are always looking for a newjob. Don’t assume your company is any different.What you need to know:Succession isn’t just for the C-suite.All of your leaders and critical rolesshould be in your succession plan. Also,remember that without a developmentplan behind it, a succession plan is onlya list of names. Make employees activeparticipantsintheircareerdevelopment,and give them the training that helpsthem gain the knowledge and skills tobe the top performers and leaders oftomorrow.
7www.sumtotalsystems.com2013 LEARNING TRENDS: What You Need To Know This YearConclusionThis is an exciting time for learning technology. Critical workforce needs and advances intechnology mean that learning professionals are at the forefront of the most importanttalent challenges. With the right technology, you can know that you are up to the taskand ready to deliver.As the market leader in enterprise learning, SumTotal can help you address yourlearning challenges and make the most of the latest industry innovations.Why choose us?1. We offer an industry-leading learning solution, next-generation mobiletechnologies, and cutting-edge delivery of content and extended-enterprisesolutions.2. We’ve taken a different approach to product and technology integration. Whileeveryone else is still talking about product integration, it’s a reality with us today.And no one in the industry can match our ability to integrate data with other HRsystems; other enterprise systems, like CRM and POS; and even popular third-party sites like, salesforce.com and LinkedIn.3. Our learning solutions are completely integrated with a suite of talent andworkforce solutions.4. Our professional services teams are committed to your success — before, duringand after implementation.5. We put your people first. We’re all about learning and development. We’ll helpyour people be their best.TAKING LEARNING TO THENEXT LEVEL