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4G and beyond Broadband Era- Socio Economic Impact
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4G and beyond Broadband Era- Socio Economic Impact

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Does Broadband data uplift the life of the mass especially in emerging countries? Does it make impact on poverty?

Does Broadband data uplift the life of the mass especially in emerging countries? Does it make impact on poverty?

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4G and beyond Broadband Era- Socio Economic Impact 4G and beyond Broadband Era- Socio Economic Impact Presentation Transcript

  • Wireless  Vitae  2011,  Chennai   Broadband  Era-­‐  Socio  Economic  Impact   on     Emerging  Markets    J  Ravikumar   3rd  March  2011  
  • Broadband  Convergence   Connect Communicate Commute
  • Broadband  Convergence   Define…     Bandwidth  =  2n  X  10x  bits/sec         (n  and  x  are  based  on  the  QOS)     QOS  ~  bits/Hz   View slide
  • Mobile  Broadband   •  Finally  happening!   •  Can  pracPcally  get  few  hundred  kb/s  on  the  go   •  Yet  to  touch  few  Mbps  for  the  mass   •  Over  a  decade  to  push  the  Mobile  data  to  the   mass   •  SPll  arriving  at  India   •  Are  we  ready  for  4G  to  the  mass?   •  Who  is  driving  the  mobile  broadband?       View slide
  • Services  on  the  go   •  Smart  presentaPon  of  data  on  the  go   –  Smart  OS     •  One  touch  applicaPon   –  EducaPon/Health/Tourism/eGovernance…..   –  Self  styled  provisioning   –  Games     –  Networking   –  Converged  email/messaging   –  …….  
  • User  Experience   •  Paradigm  change   –  Voice  goes  in  packets…   •  3rd  dimension   –  E&M  to  E2  &  M   •  4th  dimension   –  Motor  skills   •  5th  dimension   –  Senses   •  Nth  dimension?  
  • Enrichment  of  User  Experience   •  All  about  QOS   •  In  terms  of   ease  of  UI   –  iPhone  evoluPon   –  Android   –  OS  convergence…..  
  • Life  style  Change  –  Economic  Impact   Obvious!   ConnecPvity  ~  Economic  growth   Online/OnTheGo/ON  everything…     What  is  not  obvious?   Uplid….   Economically  enabled  /advantaged     to     Upli4  the  Economically  disabled/disadvantaged  
  • Life  style  Change  –  Social  Impact   Obvious!   FantasPcally  Networked   Online/OnTheGo/ON  everything…   (Twifer,  Facebook,  Linkedin….)     What  is  not  obvious?   Sign  in  …..  Sign  out     To   Check  and  Balance  
  • Service  Provider  –  MonePzing  the   Broadband   Content rights Content & Application creation Aggregation Portal Service delivery Network Terminal Users Voice + SMS Network Terminal Customers BW & Value chain Open ground Controlled Environment Challenges in providing End to End Network testing QOS Security Charging and Billing Customer Care Where  are  the     compelling  applicaPons?     Uncontrolled     environment  
  • MonePzing  the  Broadband   •  ROI  is  a  huge  Challenge     – More  investments  on  the  back  end   – Capacity/Coverage  on  the  front  end   •  It  is  not  just  about  ARPU/AMPU   – Business  model  to  sustain  the  saturated   growth   – Simple  to  toll  gate  model  to  End  to  End   model    
  • The  App  Store  Model  
  • The  App  Store  Model   •  An  App  Store  is  a  Developer  to  Consumer   markePng  channel   – Easier  to  deliver  content  to  consumers   worldwide   – Easier  for  consumers  to  buy  content  
  • 14   The  App  Store  Model   •  OEMs  and  Vendors  gain  another  profit  channel   – A  percentage  of  the  profit  (typically  30-­‐40%)   is  taken  by  the  OEM/Vendor   – More  than  one  App  Store  coexisPng  on  the   same  device  
  • 15   The  App  Store  Model   •  Encourages  more  people  to  get  into  the   App   Game   You Can
  • 16   The  Future  App  Store   •  More  than  1  App  Store  -­‐  Short  Term   – One  App  Store  providing   one-­‐dollar  content   – One  App  Store  providing  premium/specialised   content  at  a  higher  price   •  An  all-­‐compaPble  App  Store  -­‐  Long  Term   – All  devices  can  access  this  regardless  of  make/OS   – Developers  have  to  pay  less  to  publish  their  apps   – Consumers  have  access  to  everything   Personalised…  
  • ContribuPng  to  the  Society   Obvious!   Bundling  all…   Reach  all…     Society  needs  a  lot  more     How  to  unbundle  the  disadvantaged     All  of  us…    
  • Broadband  era    
  • J Ravikumar Thanks Prof Ramjee Prasad (Everything) Nikhil Ravikumar (App Store)