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Business plan strategies powerpoint final brew pub

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Transcript

  • 1. The Problem
    Brewpub
    “I want to drink real beer, not Bud Light.”
    “I’m tired of drinking the same old beer.”
    “I would like to get a larger variety of beer.”
  • 2. Solutions
    Create a Brew Pub that will provide locals with fresh creative craft brews.
    Give people a selection to what they drink.
    Offer brews that change with the seasons.
  • 3. Industry
    According to Beverage Marketing Corporation (www.beveragemarketing.com)
    2003- 2008 there was an increase in sales from 205 million barrels to 214.6 million barrels
    Many breweries such as Sam Adams attempt to remain in the craft brewery market, so that they can maintain the number one seller status. They have become too large.
  • 4. Market
    Gender: Male- 77%, Female- 23%
    Age: 21- 27= 23%, 28- 34= 18%
    35- 44= 26%, 45 and older= 34%
    African-American- 12%
    Caucasian- 74%
    Hispanic- 11%
    Other- 3%
    “I want a real beer that is not mass produced.”
    Tlapa, C., Miller, R., & Washington, K. (2010). BEER. Restaurant, Food & Beverage Market Research Handbook, 227-232. Retrieved from Business Source Complete database.
  • 5. Competition
    According to BeerNews.org, Boston Beer Co., Sierra Nevada Brewing Co., and New Belgium Brewing Co., were the top ranked beer companies in 2009 by beer sales.
    Strength: Produce a quality product.
    Weakness: Not able to mass produce without compromising quality.
    Opportunities: Expansion regionally or nationally
    Threats: Competition from larger breweries.
  • 6. Business Model
    Create a place for people to drink amazing beer while enjoying music.
    Seasonal and Traditional brews.
    Different beers monthly
    Sell beer to consumers and retailers.
    Drink specials during sporting events.
    Live music
    Offer free buffet during happy hour
  • 7. Pro Forma Statements
    Startup Expense: $155,500
    Startup Assets: $110,000
    Cash for Recurring costs: $306,000
    Total Startup Costs: $571,500
  • 8. Sales forecast 1 year
    $500 a day in sales
    $180,000 first year
    15% increase in sales during year 2
    20% increase in sales during year 3
  • 9. Cash Flow Statement
  • 10. Balance Sheet
  • 11.
  • 12. Milestones
    Raise Capital and find financing for Top of the Line Brewing Company.
    Find a Brew Master, materials, and location by Jan. 15, 2011.
    Begin advertising with multiple media outlets by Feb. 23, 2011.
    Open store by Apr. 1, 2011.
    Increase employment to decrease owner work load by Apr. 1, 2012.
    Expand retail distribution to regional stores by 2013.
    Call of Action
    Attend Brewing festivals, advertising to locals.
    Use many different media channels, such as the internet, direct mailing, flyers, and cold calls.
    Increase the size of the brewery with in the first five years.
    Find a competitive advantage and understand the competition’s competitive advantages.
    Become a successful local brew pub that provides entertainment for the community.