The Problem<br />Brewpub<br />“I want to drink real beer, not Bud Light.”<br />“I’m tired of drinking the same old beer.”<br />“I would like to get a larger variety of beer.”<br />
Solutions<br />Create a Brew Pub that will provide locals with fresh creative craft brews.<br />Give people a selection to what they drink.<br />Offer brews that change with the seasons.<br />
Industry<br />According to Beverage Marketing Corporation (www.beveragemarketing.com) <br />2003- 2008 there was an increase in sales from 205 million barrels to 214.6 million barrels<br />Many breweries such as Sam Adams attempt to remain in the craft brewery market, so that they can maintain the number one seller status. They have become too large.<br />
Market<br />Gender: Male- 77%, Female- 23%<br />Age: 21- 27= 23%, 28- 34= 18% <br /> 35- 44= 26%, 45 and older= 34%<br />African-American- 12%<br /> Caucasian- 74%<br /> Hispanic- 11%<br /> Other- 3%<br />“I want a real beer that is not mass produced.”<br />Tlapa, C., Miller, R., & Washington, K. (2010). BEER. Restaurant, Food & Beverage Market Research Handbook, 227-232. Retrieved from Business Source Complete database.<br />
Competition<br />According to BeerNews.org, Boston Beer Co., Sierra Nevada Brewing Co., and New Belgium Brewing Co., were the top ranked beer companies in 2009 by beer sales.<br />Strength: Produce a quality product.<br />Weakness: Not able to mass produce without compromising quality.<br />Opportunities: Expansion regionally or nationally<br />Threats: Competition from larger breweries.<br />
Business Model<br />Create a place for people to drink amazing beer while enjoying music.<br />Seasonal and Traditional brews.<br />Sell beer to consumers and retailers.<br />Drink specials during sporting events.<br />Live music<br />
Pro Forma Statements<br />Startup Expense: $155,500<br />Startup Assets: $110,000<br />Cash for Recurring costs: $306,000<br />Total Startup Costs: $571,500<br />
Sales forecast 1 year<br />$500 a day in sales<br />$180,000 first year<br />15% increase in sales during year 2<br />20% increase in sales during year 3<br />
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