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  • LinkedIn is the best global talent pool, with a rapidly growing member base[RMs may remove this slide if context has already been set]
  • LinkedIn is a professional network, not a job board. Members come to LinkedIn for a number of reasons:Maintaining their professional profile of recordNetworking with other professionalsFinding insights to get better at what they doActive job searching is just one of the reasons professionals come to LinkedIn, and the majority of LinkedIn’s members are passive job seekers.[RMs may remove this slide if context has already been set]
  • I want to share with you how LinkedIn’s hiring solutions can help you recruit the very best of these professionals automatically and literally source in your sleep.Our solutions connect your opportunities with the best candidates automatically in a way that no other tool can.There are three areas I’ll talk aboutLinkedIn’s tremendously valuable pool of talentTargeting the right professionals with the right opportunities wherever they go on LinkedInGenerating results in the form of more quality hires[Note: The LinkedIn solution narrative is about sharing a holistic solution for attracting talent on LinkedIn. This story talks about how a complete solution is the best way to connect relevant candidates with clients’ jobs. This is a deliberate departure from a more discreet product-by-product conversation.]
  • [Note: Important to get the client’s agreement up front that passive candidate recruiting is a key to success]Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goalsMany of today’s best candidates are not looking for a jobHowever Recruiting passive candidates requires a very different approach from recruiting active candidates.While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them.LinkedIn is the only platform that can help you recruit both passive and active candidates[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
  • LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsMany of these members are the people you’re interested in hiring. In fact, last year your company hired ### LinkedIn membersWe know this because we can track every time a member changes his or her profile to your company[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
  • Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.You have two key assets on LinkedIn todayYour ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each monthYour company page is visited by ### professionals each month who are coming here to research your companyThese professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.[Note: All data excludes employees themselves]
  • Engaging candidates on LinkedIn begins with posting all of your professional jobs. This way, your outreach is relevant to the candidates you want to engage across the site. LinkedIn understands the professional background of every one of our members. Using our job matching algorithms, we can target each member with the most relevant jobs automaticallyWhen you post all of your jobs on LinkedIn, you’re able to show highly relevant jobs to all of your target candidatesSteve will see marketing roles, Erica will see sales roles and Bryan will see finance roles (If you only post sales roles, for example, you miss an opportunity to engage people like Bryan and Steve)Sharing your relevant career opportunities is the #1 way to engage passive talent on the siteTransition: I’ll show you exactly how candidates experience targeted jobs on LinkedIn.
  • Each time Erica logs into LinkedIn, the first thing she sees is relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update StreamBy putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them.
  • Note: Can be removed from deck if need to streamlineOur ability to reach passive candidates is a defining factor of the LinkedIn jobs network.But there are also high quality active candidates on LinkedIn. Our intelligent job matching also helps your jobs reach active candidates more effectively. Members who search for jobs receive highly personalized job recommendations directly to their email inboxes.
  • Another way to engage Erica is when she networks with your employeesThe most common activity we see on LinkedIn is viewing other members’ profiles.### professionals view the profile pages of your employees every month [Note: This excludes employees viewing each other’s profiles]When they come to your employees’ profile pages today, this is what they see:Information about the person’s own background, and A Delta adThey aren’t learning about what it’s like to work at your company or what opportunities are available for themThese viewers are interacting with your employees, but you’re missing an opportunity to engage with them
  • Your employees are already networking with the right candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
  • As talent networks with your employees, help them learn about your company and the career opportunities you have for them. Engage them as they gain exposure to you as an employer.
  • [NOTE: Remove slide if customer has already bought a LinkedIn Career Page]Another common thing members do on LinkedIn is research companies. ### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.Today, though, they only see basic information about your company, and how they’re connected to your employeesAgain you’re missing an opportunity to truly engage them.[Note: This excludes employees viewing their own company’s page]
  • You can also engage talent when they research your company on LinkedIn. Over #### professionals are already visiting your company page every month. A career page on LinkedIn is your chance to impart a clear branding message about what your company is like and what sets you apart as an employer. Erica also sees jobs that are relevant for her background. Those career opportunities coupled with a strong employer branding message on your career page can leave a powerful impression on the potential candidates for your roles.
  • Your employees are already networking with the right candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
  • After networking with your employees, seeing relevant career opportunities, and learning about what it’s like to work at your company, Erica is familiar with you as an employer. If she is interested in what she has learned—if you have successfully engaged her-- she may be ready to browse or apply to your jobs. Alternatively, she may decide to follow your company. By following your company, she is signaling that she wants to get more deeply engaged with your company over time. Erica is not alone. Already, over ### members have decided to follow your company on LinkedIn.
  • How can you boost your employer brand on LinkedIn?Meet Erica. She’s a passive candidate who is perfect for a role you are looking to hire. Engage her across LinkedIn with your employer brand. When you engage her, you are warming her up to the career opportunities you have at your company. You can engage her as she views the relevant jobs at your company, as she networks with your employees, when she is researching your company, and ultimately when she follows your company.
  • [Note: Use this slide to explain the “Merlin” methodology for calculating impact jobs have on customers’ hires:]LinkedIn can measure exactly how our jobs influence hires. For example:When a member like Erica changes her profile from ACME Systems to your company, we recognize that you’ve made a hireIf Erica viewed one of your company’s jobs prior to joining your company, we recognize that LinkedIn’s jobs influenced that hireFrom this, we can calculate exactly how many hires LinkedIn influenced.This is an extremely powerful way of measuring influence. Many passive candidates don’t apply to jobs as soon as they see them. They may network their way to a job, or return to the careers website after an opportunity first sparks their interest. These candidates are lost in most source of hire reports, but they’re often first influenced by LinkedIn.[Note: Influenced hires viewed a job less than a year before joining the company. Excludes the month immediately before a member joined.]
  • [Note: These are results that clients who post all or most of their professional jobs and invest in Work With Us and an LCP saw. Buying the full solution drives incredible results!]LinkedIn’s solutions generate the most important type of results: hires at our clients’ companies. Our clients are successful because LinkedIn is better than any other platform at finding the right candidates for our clients’ jobs.Here are some examples of customers who have implemented LinkedIn’s solutions. These companies are seeing between 30 and 40% of their professional hires influenced by LinkedIn jobsThis is a tremendous result when you take into account all the different sources of hire out thereHere you can pull in information from discovery, or ask clients how many hires they get from various sources. For example, “I know you see 25% of your hires from your employee referral programs. These companies are seeing a greater contribution than that from LinkedIn alone!”[Note: This is a powerful way of demonstrating LinkedIn’s impact, but critical to ensure that the client understands the methodology][Note to RMs: RMs should review Merlin and decide whether to add their client’s results to date as comparison. This can be a very powerful up-sell tool]
  • Not only does LinkedIn deliver hires, but we deliver candidates that can’t be found anywhere else.¾ of our clients’ hires that were influenced by LinkedIn jobs (people like Erica in the example on slide 21) were passive candidates—candidates that would be impossible to find on traditional job boards. This means:They viewed a job on LinkedIn and were later hired by the companyThey did not perform a job search on LinkedIn in the month prior to viewing the company’s job. They found the job they viewed through JYMBII, a forward from a contact, Career Page, or another job recommendation, AND that they were not actively looking at the time.Only LinkedIn can deliver results like these. And all of this occurred automatically![Important Note: There are 3 stats referring to passive candidates in this deck:50% of job applications come from sources other than search (slide 11). LinkedIn is good at getting the right jobs in front of the right people, and is not limited to active candidate search.74% of hires influenced by jobs are passive candidates (meaning they did not perform a search). LinkedIn delivers hires that no other platform can deliver because of our ability to match the right job with the right candidate.The two stats are highly complementary, but the 74% stat is more easily explained after you’ve walked the customer through the Merlin hiring impact methodology. If a customer asks what the difference is, you can explain “A lot of our applicants (50%) come from recommended jobs, and an even higher percentage (74%) of hires our clients make are candidates who were not looking at the time. This shows just how valuable it can be to get your jobs in front of passive as well as active candidates”] 3. ~80% of members on LinkedIn are passive (slide 8): This refers to the overall membership of the site, based on a study of LinkedIn members conducted by the Adler group
  • This is a transition slide to shift the conversation to LinkedIn Recruiter. The combined solution of jobs and media allows customers to scale their recruiting with minimal effort. Recruiter is the best in class tool for proactively identifying the very best talent. We talked about how LinkedIn’s solution can help deliver a stream of high quality candidates automatically.Now I want to show you how we can help you take your sourcing to the next level through LinkedIn Recruiter.
  • Sum up everything the client has learned. They should walk away thinking:1. I need to put 100% of my professional jobs on LinkedIn2. I need to invest in the solution, including Work With Us and the LinkedIn Career Page3. I need to equip my whole sourcing team with LinkedIn Recruiter seats
  • Transcript

    • 1. Talent Solutions©2013 LinkedIn Corporation. All Rights Reserved.Hydro One
    • 2. TALENT SOLUTIONSLinkedIn: A global pool of talentEurope, Middle Eastand Africa:65M+North America:85M+Asia Pacific:39M+Latin America andCaribbean:20M+225M+Members worldwide130 M+Monthly unique visitors+2 newMembers per secondMonthly uniques source:Comscore©2013 LinkedIn Corporation. All Rights Reserved.2
    • 3. TALENT SOLUTIONSWhy members come to LinkedIn©2013 LinkedIn Corporation. All Rights Reserved.3EverywhereWork wherever ourmembers workInsightsBe great at whatyou doIdentityConnect, find, andbe found
    • 4. TALENT SOLUTIONSSource automaticallyReach the right candidates for all of your roles1. Talent Pool: The best passive and active candidates. Sizeof the network.2. Targeting: Right opportunity, right candidate, right context3. Results: More great hires, less effort. Data and metrics tosupport your strategy.©2013 LinkedIn Corporation. All Rights Reserved.4
    • 5. TALENT SOLUTIONSPassive and active candidates requiredifferent approachesActive CandidatesWork on their job search- Search job boards- Seek out many opportunitiesPassive CandidatesWork on doing their jobs better- Develop networks- Only listen to the right opportunities1. Talent Pool©2013 LinkedIn Corporation. All Rights Reserved.5
    • 6. TALENT SOLUTIONSReach the best candidates, not just the active onesPassive>80%225M+Active<20%membersLinkedIn members last yearYou hired overNote: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group1831. Talent Pool©2013 LinkedIn Corporation. All Rights Reserved.6
    • 7. TALENT SOLUTIONSTalented professionals are connecting with yourcompany todayProfiles visited by…members per monthNote: employee profile viewers and company page viewers reflect unique members visiting1. Talent PoolEmployees on LinkedIn5,659Missed opportunity to influence these professionalsCompany pageVisited by…members per month728~2,000©2013 LinkedIn Corporation. All Rights Reserved.7
    • 8. TALENT SOLUTIONSFinancial AnalystBank of AmericaSr. HR DirectorGap Inc.AmazonSr.Hydro OneHR DirectorHydro OneFinance ManagerSenior IT SecurityBryanFinance AnalystErica SteveDirector of HRSenior ITSecurityHydro OneSenior IT SecurityJOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED INTarget every candidate with relevant jobsautomaticallyMore applications come from LinkedIn recommended jobs than searches2. Targeting©2013 LinkedIn Corporation. All Rights Reserved.8
    • 9. TALENT SOLUTIONSMembers see personalized jobs every time they log inErica RobertsonYour ideal passivecandidateSenior IT SecurityHydro OneSenior IT SecuritySenior IT SecurityJuniper NetworksLiveOpsSenior IT SecuritySenior2. Targeting©2013 LinkedIn Corporation. All Rights Reserved.9
    • 10. TALENT SOLUTIONS2. TargetingReach candidates with personalized jobs on mobileas well as on their computerJob you may be interested in:Senior IT SecurityHydro OneErica RobertsonYour ideal passivecandidateSenior IT Security©2013 LinkedIn Corporation. All Rights Reserved.10
    • 11. TALENT SOLUTIONSWhat do candidates see when they visit youremployees’ profiles?5,659 professionals visit your employees’profile pages every monthViewing profiles is the #1activity on LinkedInErica RobertsonYour ideal passivecandidateSenior IT Security2. Targeting©2013 LinkedIn Corporation. All Rights Reserved.11Note: number of professionals visiting reflects unique members visiting your employees profiles
    • 12. TALENT SOLUTIONSYour target talent is networking with your employeesNote: number of professionals visiting reflects unique members visiting your employees profiles5,659 professionals visit your employees’profile pages every monthTop job functions Top viewer companies2. Targeting©2013 LinkedIn Corporation. All Rights Reserved.12
    • 13. TALENT SOLUTIONSEngage them with personalized opportunitiesErica RobertsonYour ideal passivecandidateSenior IT Security2. Targeting5,659 professionals visit your employees’profile pages every month©2013 LinkedIn Corporation. All Rights Reserved.13Note: number of professionals visiting reflects unique members visiting your employees profilesErica RobertsonInformationTechnology atHydro OneatHydro One
    • 14. TALENT SOLUTIONSNote: company page viewers reflect unique members visiting your company page2. TargetingErica RobertsonYour ideal passivecandidateSenior IT Security728professionals visit yourcompany page every month©2013 LinkedIn Corporation. All Rights Reserved.14Your company page experience is limited today
    • 15. TALENT SOLUTIONSJoin the team that is transforming the future.We are passionate about what we do.Companies Home | Hydro OneJobs atAriel HsiaoAmazonABOUT Watch the video for a peek into thefast-paced world at our headquarters.Every day, our employees areworking on exciting projects thatmake a real difference for ourcustomers.Plus, we’re really excited to show offour newly remodeled office space!Check out the links below for moreabout us:Our Career Site ►Hydro One 6433 followersHydro OneHydro OneSenior IT SecurityTodd LoganVP of FinanceEmily MeinhardtAccount ExecutiveHillary CarrollManager of OperationsSenior IT SecuritySenior IT SecuritySenior IT SecurityDirector of Information TechnologyDirector of Information TechnologySenior Senior IT SecuritySenior Senior IT SecurityCareersShow relevant opportunities with rich employmentbrandingErica RobertsonYour ideal passivecandidateSenior IT Security728professionals visit yourcompany page every month2. Targeting©2013 LinkedIn Corporation. All Rights Reserved.15
    • 16. TALENT SOLUTIONSYour target talent is networking with your employeesNote: number of professionals visiting reflects unique members visiting your employees profilesprofessionals visit your company pageevery monthTop job functions Top viewer companies2. Targeting©2013 LinkedIn Corporation. All Rights Reserved.16728
    • 17. TALENT SOLUTIONSJoin the team that is transforming the future.We are passionate about what we do.Companies Home | Hydro OneJobs atAriel HsiaoAmazonABOUT Watch the video for a peek into thefast-paced world at our headquarters.Every day, our employees areworking on exciting projects thatmake a real difference for ourcustomers.Plus, we’re really excited to show offour newly remodeled office space!Check out the links below for moreabout us:Our Career Site ►Hydro One followersHydro OneHydro OneSenior IT SecurityTodd LoganVP of FinanceEmily MeinhardtAccount ExecutiveHillary CarrollManager of OperationsSenior IT SecuritySenior IT SecuritySenior IT SecurityDirector of Information TechnologyDirector of Information TechnologySenior Senior IT SecuritySenior Senior IT SecurityCareersInvite members to Follow yourcompany and stay engaged over timeErica RobertsonYour ideal passivecandidateSenior IT Security6,433professionals are followingyour company on LinkedInFollow©2013 LinkedIn Corporation. All Rights Reserved.172. Targeting
    • 18. TALENT SOLUTIONSInfluence candidates at every touch pointErica RobertsonYour ideal passive candidateSenior IT SecurityHiredNetworkingwith employeesResearchingyour companyFollowingyour companyViewingrelevant jobs2. Targeting©2013 LinkedIn Corporation. All Rights Reserved.18
    • 19. TALENT SOLUTIONSNovemberErica RobertsonJoinedNew HireHydro OneHydro OneWe can measure LinkedIn’s influence on hiringErica RobertsonACME systems3. ResultsJobs you maybe interested inJulyViewed a job onLinkedInLinkedInInfluencedHydro OneSenior IT SecuritySenior IT Security Senior IT Security©2013 LinkedIn Corporation. All Rights Reserved.19
    • 20. TALENT SOLUTIONSCompanies with the Full Solution also hire a higherproportion of their employees using LinkedIn©2012 LinkedIn Corporation. All Rights Reserved. 2020%35%0%5%10%15%20%25%30%35%40%Recruiter & Jobs Full SolutionHiring Impact of LinkedIn’s Full Solution*Chart measures companies’ hires who were impacted by LinkedIn during the hiring processrelative to the total number of new hires3. Results
    • 21. TALENT SOLUTIONS~3/4 of hires influenced by the LinkedIn Solutionwere passive at the time74% of members who changed their profile from another company to LinkedIn client company after viewing aclient company job did not perform a job search on LinkedIn 30 days prior to viewing that job3. ResultsPassive74%Active26%©2013 LinkedIn Corporation. All Rights Reserved. 21
    • 22. TALENT SOLUTIONSLinkedIn RecruiterIdentify and reach the very best candidatesSource automaticallyLinkedIn SolutionSource strategicallyLinkedIn Recruiter Expand your reach andaccess the entireLinkedIn network Contact candidatesdirectly with InMail Manage your pipelinewith your team©2013 LinkedIn Corporation. All Rights Reserved. 22
    • 23. TALENT SOLUTIONS3 things our most effective clients do1. Post all professional roles to LinkedIn2. Own the full candidate experience3. Use Recruiter to find the best candidates©2013 LinkedIn Corporation. All Rights Reserved. 23
    • 24. TALENT SOLUTIONSLinkedIn’s Talent Solutions PlatformThe Talent Solutions PlatformThe most strategic and best performing recruiting tool in the markettoday