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Slide 1: Situation Analysis of Music Retailer Real Groovy Including Changes in the Music Industry jrot012 4954602
Slide 2:•New Zealand’s largest independent music retailer. • Retailer of both new and used: • CDs • DVDs • Books • Console Games • Designers of e-commerce website solution software.
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Slide 6:Declining CD Sales 2001 • Nation-wide decrease in total CD sales by 35% in New Zealand between 2001 and 2005. • Future sales are predicted to follow the same decreasing trend.
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Slide 8:Factors Affecting CD Sales • Technological Advances • Competition • Price • Mp3 Players
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