The Blog

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Blogging Basics for Nonprofits

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The Blog

  1. 1. The Blog Not as scary as it sounds.
  2. 3. Why Blog? <ul><li>Simple cost-effective way to increase your online presence. </li></ul><ul><li>Creates a conversation between you and the people that matter to you. </li></ul><ul><li>Boosts your search engine rankings. </li></ul><ul><li>Provides interactive content for other social media outposts and RSS feeds. </li></ul>
  3. 4. Some Questions to Ask Yourself <ul><li>What is my blog for? </li></ul><ul><li>And the website isn’t enough because? </li></ul><ul><li>Who will do the writing? </li></ul><ul><li>What is the voice of the blog? </li></ul><ul><ul><li>Authoritative </li></ul></ul><ul><ul><li>Objective </li></ul></ul><ul><ul><li>Editorial </li></ul></ul><ul><li>How often will you post? </li></ul><ul><li>Uh-oh! Something controversial has happened – what do you post on the blog? </li></ul><ul><li>How will we deal with comments? </li></ul>
  4. 5. The Voice <ul><li>Institutional information </li></ul><ul><ul><li>Press release feel </li></ul></ul><ul><ul><li>Event and program announcements </li></ul></ul><ul><li>Aggregate content </li></ul><ul><ul><li>News, opinions or statistics from other sources relevant to your mission </li></ul></ul><ul><li>Community blog </li></ul><ul><ul><li>You have so many fans, volunteers or members that you think they’d like to have a forum to post and comment about their involvement </li></ul></ul>
  5. 6. <ul><li>Event or campaign based </li></ul><ul><ul><li>Capital campaign (bricks&mortar), convention or other major event </li></ul></ul><ul><li>Personal blog </li></ul><ul><ul><li>CEO, Program director </li></ul></ul><ul><li>A combination? </li></ul>The Voice
  6. 7. The Voice “ In general, a blog is a different communication tool than say, a newsletter. Should it have correct spelling and grammar? Yes . Should the content be appropriate to your audience? Yes . Don't stifle blogs' most precious qualities.” *NetSquared.org’s blog But blogs are all about authenticity, transparency and the voice of a real person .
  7. 8. The Voice <ul><li>Remember… you can be quoted. </li></ul><ul><li>If you have an opinion, back it up. </li></ul><ul><li>Be courteous. </li></ul>
  8. 9. Next… <ul><li>The nitty gritty </li></ul><ul><ul><li>Blogger (a google product) </li></ul></ul><ul><ul><li>Typepad </li></ul></ul><ul><ul><li>WordPress </li></ul></ul><ul><li>Outposts </li></ul><ul><ul><li>RSS feeds </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Ning </li></ul></ul>

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