Technical SEO Presentation


Published on

Company presentation given on the best practices and problem faced when performing on page technical SEO. A little bit on productivity thrown in at the end because I'm fascinated with that study as well.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Before we can get to the fun, sexy social media and user engagement, we have to satisfy the basics. Like making sure Google can properly read our site.
  • These findings have demonstrated that when you shift focus from one task to another, that transition is neither fast nor smooth. Instead, there is a lag time during which your brain must yank itself from the initial task and then glom onto the new task. This shift, though it feels instantaneous, takes time. In fact, up to 40 percent more time than single tasking - especially for complex tasks.
  • But extensive testing in government and private laboratories has notproduced scientific evidence that computer monitors will harm your eyes. Research hasestablished that computer monitors emit little or no hazardous radiation, such as x-ray, ornon-ionizing radiation, such as ultraviolet rays.
  • Take frequent, short breaks from near work by focusing on a distance object for a fewseconds. Every twenty minutes, get up, stretch your back and neck and look around.Move your eyes and move your body, change your position.
  • Technical SEO Presentation

    1. 1. On Site Technical SEO: Making Sites Visible to GOOGLE
    2. 2. Key to Top Rankings Design SEO Dev Awesome to the last drop.
    3. 3. More than SEO News/Media/PR SEO Email Blogs + Blogging Research/White Papers InfographicsComment Marketing Social Networks Online Video INBOUND MARKETING! Forums (AKA all the “free” traffic sources) WebinarsSocial Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites This is the world we live in.
    4. 4. Maslow the Psychologist Married his first cousin, Bertha.
    5. 5. Hierarchy of Human Needs
    6. 6. Start with a Solid Base
    7. 7. Focus on the Engines and the User
    8. 8. On-Page Optimization Optimizing is really important guys.http:/ Burt knows SEO.
    9. 9. Organized Site Architecture HomeA good website page structure A good crime syndicate structure. Tree structures are the best way to organize anything.
    10. 10. XML Sitemaps Google loves maps. He loves maps.http:/
    11. 11. Clean, Descriptive URLsBetter www. www. http:/ Not a real site.
    12. 12. Google Webmaster Tools Google’s own depiction of it’s search robot.http:/ See what Google sees.
    13. 13. Effective Error Handlinghttp:/ Nuke ‘em all.
    15. 15. 1. Block Google with Robots.txt / Ranking suicide One way to ensure you’ll be made fun of forever. http:/
    16. 16. 2. Bad Site ArchitectureCrawlable pagesUncrawlable pages Robots are nothing without humans.
    17. 17. 3. Redirect Chains URL 1 URL 2 URL 3 URL 4 STOPKind of like these.
    18. 18. 4. Noindex all Pagesoooops Happy Depressed
    19. 19. 5. “Nofollow” on Pages X X X X
    20. 20. 6. Sitewide Rel=canonicalCode SampleGood Home page: <link rel="canonical" href="" />Bad Retailers page: <link rel="canonical" href="" /> Home Blog rel=canonical Categories Retailers
    21. 21. 5 WAYS WE ARE KILLING OUR PRODUCTIVITY And how to stop it
    22. 22. 1. Multitasking
    23. 23. Solution: One at a time
    24. 24. 2. Sitting All Day
    25. 25. Solution: Standing Desks Look how many websites he’s making now.
    26. 26. Solution: ExerciseMake sure you sniff the sweaty towel after. More office pushups.
    27. 27. 3. Staring at Screens All Day It hurts but I can’t look away. Computers will not make you blind.
    28. 28. Solution: Eagle Eye
    29. 29. 4. Standard Length Workweek
    30. 30. Solution: 35 Hour Weeks Fighting for the 35-hour workweek.
    31. 31. 5. Constant Email Drip Email is the leading cause of email fatigue
    32. 32. Solution: Set Email Times The last one.
    33. 33. How we Stay Productive“Caffeine, caffeine, caffeine.” –Bryant Pham
    34. 34. How we Stay Productive“I couldn’t do it without music.” –Brittany Barbos
    35. 35. How we Stay Productive“I schedule treats, like 3pm tea time every day.” –Amie Yoshizumi
    36. 36. How we Stay Productive“Eating is my fuel: I stay work hungry by keeping full and stuffing my face.” –Dan Loney
    37. 37. Conclusion“I will never be satisfied with our output. Thesecond we hit a milestone I want to go higher. Ithink hunger is more important than output. Iam 75% satisfied with our hunger. If everyonedoes the most they can that’s more important.” -Dylan Whitman The end. Thank you.