Second Life as a Communications tool? Masters of Digital Media & Second Life - IABC 2008

Second Life: A Communications Tool? IABC – British Columbia, April 16 th 2008 Joanna Robinson Research Associate & Instructor Centre for Digital Media Great Northern Way Campus http://mdm.gnwc.ca

Outline
What is Second Life?
What do business communicators need to know about Second Life?
Intro to the MDM Program @ the Centre for Digital Media, GNWC
Our uses of Second Life: Events, Recruitment, and classes - a virtual campus and more
What we learned - Some challenges and some strategies for effective Second Life businesses
What's next?

Two locations, one vision
Centre for Digital Media
Great Northern Way Campus, Vancouver, Canada
Wired, powered, modifiable spaces
Renovated tractor factory
Large 'hangar' space for student projects, green screen
Virtual Centre for Digital Media
'University Project' Region, Second Life
Fully modifiable, reconfigureable spaces
Virtual model of future first life building
Student sandboxes, green screen room
Grounds & skybox space for projects

Centre for Digital Media (Latitude: 49:16:0.383N, Longitude: 123:5:26.329W)‏

Virtual Centre for Digital Media University Project (150, 84, 23)

Thank You!

Events @ the Virtual Centre for Digital Media:
Mixed reality Open House
Vancouver Police Department
William Gibson book launch
CITASA Conference 3.0 2007
Program launch with Premier Campbell
MDM Student Showcase – Mixed reality with live DJ
Contemporary Art Gallery's 'RSVP' Picnic

Classes & other activities @ the Virtual Centre for Digital Media:
‘ The Visual Story’
‘ Building Virtual Worlds’
'Interdisciplinary Improvisation'
Student organized sandbox experimentation and socializing

Building Virtual Worlds: Remote Class

What we learned was important
Customize your avatar
Research what others in your field are doing in SL
Join SL groups & start YouTubing SL Machinima
Remember when planning activities & spaces – 'reality' need not apply
Plan creative, interactive spaces and if possible, SL products or services
Consider events
Often the reaction to a SL event is more powerful and reaches more people than the event itself

What's next?
For virtual worlds?
The 3D web?
For the Centre for Digital Media & virtual worlds – use in Building Virtual Worlds & other classes through machinima, virtual environment design, improv activities
Remote Masters of Digital Media program in development for 2009

JoannaTrail Blazer [email_address] http://mdm.gnwc.ca/

Second Life as a Communications tool? Masters of Digital Media & Second Life - IABC 2008

by Joanna Robinson on Nov 21, 2008

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