Second Life as a Communications tool? Masters of Digital Media & Second Life - IABC 2008

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Presentation about how the Masters of Digital Media Program @ the Centre for Digital Media has used Second Life as a communications tool - for IABC (International Association of Business …

Presentation about how the Masters of Digital Media Program @ the Centre for Digital Media has used Second Life as a communications tool - for IABC (International Association of Business Communicators) 2008

Font changed to a strange one on upload. Also, on slide 34 it should read joanna@gnwc.ca & http://mdm.gnwc.ca/

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  • 1. Second Life: A Communications Tool? IABC – British Columbia, April 16 th 2008 Joanna Robinson Research Associate & Instructor Centre for Digital Media Great Northern Way Campus http://mdm.gnwc.ca
  • 2. Outline
    • What is Second Life?
    • What do business communicators need to know about Second Life?
    • Intro to the MDM Program @ the Centre for Digital Media, GNWC
    • Our uses of Second Life: Events, Recruitment, and classes - a virtual campus and more
    • What we learned - Some challenges and some strategies for effective Second Life businesses
    • What's next?
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7. Two locations, one vision
    • Centre for Digital Media
    • Great Northern Way Campus, Vancouver, Canada
    • Wired, powered, modifiable spaces
    • Renovated tractor factory
    • Large 'hangar' space for student projects, green screen
    • Virtual Centre for Digital Media
    • 'University Project' Region, Second Life
    • Fully modifiable, reconfigureable spaces
    • Virtual model of future first life building
    • Student sandboxes, green screen room
    • Grounds & skybox space for projects
  • 8. Centre for Digital Media (Latitude: 49:16:0.383N, Longitude: 123:5:26.329W)‏
  • 9.  
  • 10. Virtual Centre for Digital Media University Project (150, 84, 23)
  • 11. Thank You!
  • 12. Thank You!
  • 13. Thank You!
  • 14.  
  • 15.  
  • 16. Events @ the Virtual Centre for Digital Media:
    • Mixed reality Open House
    • Vancouver Police Department
    • William Gibson book launch
    • CITASA Conference 3.0 2007
    • Program launch with Premier Campbell
    • MDM Student Showcase – Mixed reality with live DJ
    • Contemporary Art Gallery's 'RSVP' Picnic
  • 17. Classes & other activities @ the Virtual Centre for Digital Media:
      • ‘ The Visual Story’
      • ‘ Building Virtual Worlds’
      • 'Interdisciplinary Improvisation'
      • Student organized sandbox experimentation and socializing
  • 18.  
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  • 20.  
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  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Building Virtual Worlds: Remote Class
  • 32. What we learned was important
    • Customize your avatar
    • Research what others in your field are doing in SL
    • Join SL groups & start YouTubing SL Machinima
    • Remember when planning activities & spaces – 'reality' need not apply
    • Plan creative, interactive spaces and if possible, SL products or services
    • Consider events
    • Often the reaction to a SL event is more powerful and reaches more people than the event itself
  • 33. What's next?
    • For virtual worlds?
    • The 3D web?
    • For the Centre for Digital Media & virtual worlds – use in Building Virtual Worlds & other classes through machinima, virtual environment design, improv activities
    • Remote Masters of Digital Media program in development for 2009
  • 34. JoannaTrail Blazer [email_address] http://mdm.gnwc.ca/