Von faszinierenden Freiheiten und notwendigen Kontrollen

Von faszinierenden Freiheiten und notwendigen Kontrollen Wenn Unternehmen auf Web 2.0 treffen Dr. Jochen Robes Frankfurt, 29. November 2007 www.hq.de

1997 2005 2004 2 29.11.2007

Heute: ca. 10 Filme auf YouTube ca. 220.000 Views 1997 2005 2004 3 29.11.2007

1. „Know and follow IBM's Business Conduct Guidelines. 2. Blogs, wikis and other forms of online discourse are individual interactions, not corporate communications. IBMers are personally responsible for their posts. ... 3. Identify yourself -- ... -- when you blog about IBM or IBM- related matters. ... You must make it clear that you are speaking for yourself and not on behalf of IBM. ... 4. ... “ 1997 2005 2004 4 29.11.2007

2007 2006 Andrew McAfee ............... Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe ..................................... 5 29.11.2007

2007 2006 Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe ..................................... 6 29.11.2007

„McAfee provides just one case study of a company gaining real benefits from Web 2.0 ...“ “Managers, professionals and other employees don't have much spare time ...” 2007 2006 Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe ..................................... 7 29.11.2007

„Enterprise 2.0 software and Internet won’t make organizational hierarchy and politics go away. ...” “That Enterprise 2.0 technologies produce too much content for their own good. ...“ 2007 2006 Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe ..................................... 8 29.11.2007

2007 2006 Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe ..................................... 9 29.11.2007

Der Spezialist für Wissen, Qualifizierung und Kommunikation HQ Interaktive Mediensysteme GmbH HQ Lern- und Informationssysteme AG Wilhelmstraße 34 Bernullistrasse 20 D-65183 Wiesbaden CH-4056 Basel Tel. +49 611 99 212 0 Tel +41 61 206 88 66 Fax +49 611 99 212 99 Fax +49 611 99 212 99 www.hq.de www.hq-multimedia.com 10 29.11.2007

Von faszinierenden Freiheiten und notwendigen Kontrollen

by Jochen Robes on Nov 30, 2007

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Von faszinierenden Freiheiten und notwendigen Kontrollen — Presentation Transcript