Von faszinierenden Freiheiten
und notwendigen Kontrollen
Wenn Unternehmen auf Web 2.0 treffen
Dr. Jochen Robes
Frankfurt, 29. November 2007
www.hq.de

1997 2005
2004
2
29.11.2007

Heute:
ca. 10 Filme auf YouTube
ca. 220.000 Views
1997 2005
2004
3
29.11.2007

1. „Know and follow IBM's Business Conduct Guidelines.
2. Blogs, wikis and other forms of online discourse are
individual interactions, not corporate communications.
IBMers are personally responsible for their posts. ...
3. Identify yourself -- ... -- when you blog about IBM or IBM-
related matters. ... You must make it clear that you are
speaking for yourself and not on behalf of IBM. ...
4. ... “
1997 2005
2004
4
29.11.2007

2007
2006
Andrew McAfee ............... Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
5
29.11.2007

2007
2006
Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
6
29.11.2007

„McAfee provides just one case study of a
company gaining real benefits from Web 2.0 ...“
“Managers, professionals and other employees
don't have much spare time ...”
2007
2006
Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
7
29.11.2007

„Enterprise 2.0 software and Internet won’t make
organizational hierarchy and politics go away. ...”
“That Enterprise 2.0 technologies produce too
much content for their own good. ...“
2007
2006
Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
8
29.11.2007

2007
2006
Andrew McAfee ................Nicholas Carr .................. Thomas Davenport ........... Dion Hinchcliffe .....................................
9
29.11.2007

Der Spezialist für Wissen, Qualifizierung und Kommunikation
HQ Interaktive Mediensysteme GmbH HQ Lern- und Informationssysteme AG
Wilhelmstraße 34 Bernullistrasse 20
D-65183 Wiesbaden CH-4056 Basel
Tel. +49 611 99 212 0 Tel +41 61 206 88 66
Fax +49 611 99 212 99 Fax +49 611 99 212 99
www.hq.de www.hq-multimedia.com
10
29.11.2007