Renaissance der Community

Dr. Jochen Robes KnowTech 2008 9. Oktober 2008 Renaissance der Community Communities und Netzwerke als kritische Erfolgsgrößen http://xkcd.com

Communities boomen

Was ist Twitter? „ Twitter ist ein soziales Netzwerk und ein Mikro-Blogging-Dienst.“ (Wikipedia)

Andrew McAfee, 28.09.2008

What are you doing?

Thanks!

What are you doing?

„ Neun Millionen Deutsche haben Profile im Internet“ BITKOM, 18.06.2008

16% of the global information workforce are already “hyperconnected” IDC/ Nortel, May 2008

die soziologische Perspektive

The Strength of Weak Ties Granovetter, 1973

Nie/ Erbing, Internet and Society, 2000

Wellman, 2003

die organisationale Perspektive

“ Community of Practice” Etienne Wenger Lave/Wenger, Situated Learning, 1991

“ Communities of practice are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.” www.ewenger.com

Communities als informelle Strukturen Communities als dynamische Prozesse Communities & Teilhabe

“ What is the role of design for a ‘human institution’ that is, by definition, natural, spontaneous, and self directed?” Wenger/ McDermott/ Snyder, Cultivating communities of practice, 2002

Community & Web 2.0

Warten auf Web 2.0:  Online-Communities: erste Versuche ohne Breitenwirkung  Wissensmanagement: „a technology-centered tunnel vision“ (Seely Brown/ Duguid, The Social Life of Information, 2000)  E-Learning: Verzicht auf kommunikative und kollaborative Elemente

Web 2.0: Tools & Grundprinzipien
Weblogs, Microblogging, Podcasts, Vodcasts
Social Networking Sites
Wikis
Social Bookmarking
Tagging
RSS & Newsreader
Mashups
participating
publishing user- generated content
collaborating
sharing
communicating
meeting with friends

“ Networks as ecosystems” Stephen Downes Downes, Groups vs. Networks, 2007

“ Social Networking Sites are primarely organized around people, not interests.” Danah Boyd Boyd/ Ellison, Social Network Sites, 2007

Three forms of blog based community: the single blog centric, topic centric and community centric Nancy White, Blogs and Community, Full Circle Online Interaction Blog, 2006

Wesch, 2008 (http://www.youtube.com/watch?v=TPAO-lZ4_hU)

zentrale Fragen bleiben

1. Steuerung vs. Selbstorganisation

Finding the Balance HQ Interaktive Mediensysteme GmbH, 2007

2. Offenheit vs. Geschlossenheit

„ ... informieren wir, dass die Nutzung externer Blogs, Social Networking, Newsgroups, File-Sharing- und Messaging-Portale oder web-basierter Mailsysteme blockiert wird.“ (Sept 2008) Calculating Risk

3. Formal vs. Informell

Making sure it matters

4. Individuum vs. Community

What’s in it for me? Banksy

zentrale Anforderungen

Auf dem Weg zur community-driven Company: Mut - Spass - Neugierde Banksy

Herzlichen Dank!

Kontakt: Dr. Jochen Robes HQ Interaktive Mediensysteme GmbH , Wilhelmstr. 34, 65183 Wiesbaden, 0611 – 99 212 -0, jr@hq.de [email_address] Weiterbildungsblog : www.weiterbildungsblog.de Xing : https://www.xing.com/profile/Jochen_Robes Twitter : https://twitter.com/jrobes Slideshare : http://www.slideshare.net/jrobes

Renaissance der Community

by Jochen Robes on Oct 11, 2008

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Renaissance der Community — Presentation Transcript