×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Best Global Brands 2009

by Bloguer and photographer at Life Behavior on Jan 18, 2010

  • 5,106 views

Using our database of global brands, populated with critical information over the past 20 years of valuing brands and more than 30 years of consulting with organizations, Interbrand formed an initial ...

Using our database of global brands, populated with critical information over the past 20 years of valuing brands and more than 30 years of consulting with organizations, Interbrand formed an initial consideration set. All brands were then subject to the following criteria that narrowed candidates significantly:

* 01 There must be substantial publicly available financial data
* 02 The brand must have at least one-third of revenues outside of its country-of-origin
* 03 The brand must be a market-facing brand
* 04 The Economic Value Added (EVA) must be positive
* 05 The brand must not have a purely B2B single audience with no wider public profile and awareness

These criteria exclude brands such as Mars, which is privately held, or Walmart, which is not sufficiently global (it does business in some international markets but not under the Walmart brand).

Statistics

Views

Total Views
5,106
Views on SlideShare
5,024
Embed Views
82

Actions

Likes
9
Downloads
523
Comments
1

3 Embeds 82

http://robertosena.wordpress.com 59
http://www.slideshare.net 20
http://luizahakobyan.thearmenia.com 3

Accessibility

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • biomedart biomedart great charts! 4 years ago
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Best Global Brands 2009 Best Global Brands 2009 Presentation Transcript