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Networking Through Social Media Workshop Networking Through Social Media Workshop Presentation Transcript

  • Networking Through Social Media
  • How Do I Network?
    Every contact is an opportunity to network!
  • The Hidden Market
    The power of the referral:“Do you know of anyone…?”
    Word of mouth
    These opportunities can only be
    found through networking!
    Professional
    Social
    View slide
  • Types of networking contacts
    Potential contacts
    “warm” contacts
    People I know
    “cold” contacts
    People I want to get to know
    “lukewarm” contacts
    People open to networking
    View slide
  • How To Get Started
    Opportunities to network online
    LinkedIn
    Facebook
    BranchOut
    Twitter
    Discussion boards/blogs
    Plus many more!!!
  • LinkedIn: www.linkedin.com
    Online professional networking site
    Allows the user to:
    Establish a professional profile
    Link directly with contacts
    Join networking groups
    Research companies
    Find more contacts through existing connections
  • Using LinkedIn to Network
    Get Started: Establish a professional profile.
    Building your connections:
    1st person connections: people you are already connected to
    Search past colleagues/classmates
    Have LinkedIn “suggest” possible connections
    2nd or 3rd person connections
    The connections of your 1st person connections
    Get introduced
    Groups
    Online networking groups based on a common theme: school attended, geographic location, industry, etc.
    Provides you with instant connections
    Networking on LinkedIn:Do not just sit back and wait, find connections that will help you
    Use the “Advance Search” feature
    Company Research: Research companies in your industry and link with people who work there
    Make the Connection: Online networking leads to in person networking
  • Facebook/BranchOut
    Facebook: www.facebook.com
    Social networking
    Can be used for career networking
    BranchOut: www.branchout.com
    Facebook’s new professional networking application
    Allows the user to conduct professional networking on Facebook, without the pitfalls of personal information
  • Using Facebook/BranchOut to Network
    Get Started: Establish a Facebook profile.
    Keep it personal or professional?
    Building your connections:
    Search out friends, family, colleagues, classmates, etc.
    Have Facebook “suggest” possible connections
    Networking on Facebook:Find connections that will help you
    Take precautions with your personal information!
    Networking on BranchOut:
    Establish a BranchOut profile (import from LinkedIn)
    Invite key Facebook connections to connect with you on BranchOut
    Make the Connection:Online networking leads to in person networking
  • Twitter: www.twitter.com
    Online communication site
    Allows the user to:
    Establish a profile
    Link directly with followers/follow other
    Share information and current status
  • Using Twitter to Network
    Get Started: Establish an account/ build your bio.
    Gaining followers:
    Begin following others
    Be selective!
    Link your Twitter account with other social media
    Facebook, LinkedIn, etc.
    Tweet (and make it interesting!)
    Networking on Twitter:Followers/people you are following can easily become networking contacts!
    Follow Companies: Find and follow companies in your industry
    Make the Connection: Online networking leads to in person networking
  • Using Your Social Media Contacts
    It should never be all about you!
    Identify key individuals
    Who can help you?
    Identify companies/groups
    of interest
    Form and maintain the relationship
    “Professional friendships”
  • Increase Your Visibility
    Online professional networking groups/discussions
    LinkedIn
    Social networking
    FaceBook
    Twitter
    Message boards/blogs
    Articles and publications
    Sponsorships
    Volunteerism
  • Six Rules For Networking
    Get started
    It is easier than you think
    Present yourself well
    Develop a pitch and practice it
    Obtain referrals and follow-up on referrals
    Make the right contacts
    Contacts that are in a position to help you are the best contacts to have
    Send thank-you notes
    Maintain the relationship
  • Networking: Positives And Negatives
    Positives:
    It’s successful!
    Eliminates the competition
    Feel like you are making progress
    Negatives:
    Time intensive
    Difficult for the shy or introverted
  • Networking: A Summary
    A Process: It will take time
    Use all the tools in your toolbox
    Always be networking!
    …but it is not all about how your
    contacts can help you
    Perseverance: Don’t give up
    Stay positive
    Stay marketable