/ WORKSHOP /  KNOWLEDGE TRANSFER FORI N D U S T RY C O M P E T I T I V E N E S S .                      *       I N N O VA...
R           +                     +/ R E S E A R C H / D E S I G N / I N N O VAT I O N /
R  RESEARCHAND KNOWLEDGE
WHYT H ATWAY
K N O W L E D G E / E X P E R I M E N T AT I O N                    U S E R O B S E R V AT I O N                 PRODUCT P...
KNOWLEDGE + ENTRE PR E N E U R S   H   I   P
/ THE HEAD /       Knowledge + experimentation  THE RESEARCHER ENTREPRENOURI S A N O B S E RV E R A N D A N E X P L O R E R
C A S E S T U DY        SYNTHESIS     A N D T H E O RY   E X P L O R AT I O N ,H I P OT H E S I S A N D C L A R I F I C AT...
DESIGN& DEVELOPMENT
/ T H E TA I L · T H E M A N O U V E R /U S E R O B S E R V AT I O N       S T R AT E G Y
HOWDO DESIGNWORKS
/ O B S E R V AT I O N / / KEY POINTS /      / IDEA /  / CONCEPT /  / S T R AT E G Y /   / PRODUCT /
/ H O W TO D E T E C T P R O B L E M S A N D O P O RT U N I T I E S /           PA S I V E                           ACTIV...
/ KEY POINTS /
/ IDEA /
/ CONCEPT /
/ S T R AT E G Y /
/ PRODUCT /
/ THE BODY I /          Product PortfolioE X P L O R AT I O N A N D S T R AT E G Y
H O WTO SET UPDESIGN
PRODUCT    DESIGN      DESIGN DESIGN   PROCESS   INTERVENTION
/ S U S TA I N A B I L I T Y A N D I N T E L L I G E N T D E S I G N /
¿ ?
/ S T R AT E G I C // O P E R AT I V E /
O B S E R V AT I O N+                                  C O M PA N Y A N D                                      C R E AT I ...
I N N O V AT I O NAND COMPETITIVITY
HOWTO PLAN
/ THE BODY II /     Future productsFUTURE SCENARIOS,T I M E A N D S T R AT E G Y
/ I N C R E M E N T A L I N N O V AT I O N // R A D I C A L I N N O V AT I O N /// UNUSUAL CONECTIONS /// / E X P E R I M ...
/ PRODUCT /
/ PROCESS /
/ O R G A N I Z AT I O N /
/ COMERCIAL · FINANCIAL/
/ BRAND IMAGE /  ( EXTERNAL ) / A C T C O N S I S T E N T LY /     ( BUSINESS SPIRIT )                                    ...
/ SKIN /BRAND IDENTITY
( Bi )    Brand identityR    +            +
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Presentación taller (inglés) (1)
Presentación taller (inglés) (1)
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Presentación taller (inglés) (1)
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Presentación taller (inglés) (1)

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Date: Friday, 12 April 2013 / Time: 14:00 – 17:30 hs

Workshop title: Design as a platform for innovation.


Description: During four hours the facilitator is going to explain diverse tools to discover, design and deliver new products, services and business in a strategy.

Facilitator: Ricardo Mejia Sarmiento, representative from Colombia.

Target: SMEs, owners, entrepreneurs, designers or CEOs.

Goal: It is a workshop that provides knowledge about different tools, approaches and techniques about design and innovation in order to discover opportunities, to design new concepts and to deliver products, services or new strategies and business.

General structure:

Step 1, discover. Observation, ethnography, and mind maps.

Step 2, design. Ideation, conceptualization and prototyping.

Step 3, deliver. Design, strategy and implementation plan.

Deliverables: at the end the entrepreneur or the SMEs will have a general overview of this strategy, its portfolio, and a new set of products, services or (and) business.

Published in: Design, Business
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Presentación taller (inglés) (1)

  1. 1. / WORKSHOP / KNOWLEDGE TRANSFER FORI N D U S T RY C O M P E T I T I V E N E S S . * I N N O VAT I O N & DESIGN
  2. 2. R + +/ R E S E A R C H / D E S I G N / I N N O VAT I O N /
  3. 3. R RESEARCHAND KNOWLEDGE
  4. 4. WHYT H ATWAY
  5. 5. K N O W L E D G E / E X P E R I M E N T AT I O N U S E R O B S E R V AT I O N PRODUCT PORTFOLIO FUTURE PRODUCTS COHERENCE
  6. 6. KNOWLEDGE + ENTRE PR E N E U R S H I P
  7. 7. / THE HEAD / Knowledge + experimentation THE RESEARCHER ENTREPRENOURI S A N O B S E RV E R A N D A N E X P L O R E R
  8. 8. C A S E S T U DY SYNTHESIS A N D T H E O RY E X P L O R AT I O N ,H I P OT H E S I S A N D C L A R I F I C AT I O N
  9. 9. DESIGN& DEVELOPMENT
  10. 10. / T H E TA I L · T H E M A N O U V E R /U S E R O B S E R V AT I O N S T R AT E G Y
  11. 11. HOWDO DESIGNWORKS
  12. 12. / O B S E R V AT I O N / / KEY POINTS / / IDEA / / CONCEPT / / S T R AT E G Y / / PRODUCT /
  13. 13. / H O W TO D E T E C T P R O B L E M S A N D O P O RT U N I T I E S / PA S I V E ACTIVEO B S E R V AT I O N O B S E R V AT I O N b b / O B S E R V AT I O N /
  14. 14. / KEY POINTS /
  15. 15. / IDEA /
  16. 16. / CONCEPT /
  17. 17. / S T R AT E G Y /
  18. 18. / PRODUCT /
  19. 19. / THE BODY I / Product PortfolioE X P L O R AT I O N A N D S T R AT E G Y
  20. 20. H O WTO SET UPDESIGN
  21. 21. PRODUCT DESIGN DESIGN DESIGN PROCESS INTERVENTION
  22. 22. / S U S TA I N A B I L I T Y A N D I N T E L L I G E N T D E S I G N /
  23. 23. ¿ ?
  24. 24. / S T R AT E G I C // O P E R AT I V E /
  25. 25. O B S E R V AT I O N+ C O M PA N Y A N D C R E AT I O N S (Products, ser vices, business...) USER
  26. 26. I N N O V AT I O NAND COMPETITIVITY
  27. 27. HOWTO PLAN
  28. 28. / THE BODY II / Future productsFUTURE SCENARIOS,T I M E A N D S T R AT E G Y
  29. 29. / I N C R E M E N T A L I N N O V AT I O N // R A D I C A L I N N O V AT I O N /// UNUSUAL CONECTIONS /// / E X P E R I M E N T AT I O N / /
  30. 30. / PRODUCT /
  31. 31. / PROCESS /
  32. 32. / O R G A N I Z AT I O N /
  33. 33. / COMERCIAL · FINANCIAL/
  34. 34. / BRAND IMAGE / ( EXTERNAL ) / A C T C O N S I S T E N T LY / ( BUSINESS SPIRIT ) / BRAND IDENTITY / ( INTERNAL )
  35. 35. / SKIN /BRAND IDENTITY
  36. 36. ( Bi ) Brand identityR + +
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