Luxury Link Marketing Program


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Luxury Link Marketing Program

  1. 1. Hotel Marketing and Distribution Programs The Ultimate Discretionary Traveler, Delivered To Your Door
  2. 2. The Luxury Link Hotel Partner Program for 2010 Partnership noun : a cooperative relationship between people or entities who agree to share responsibility for achieving a common goal Luxury Link 2010: Best-in-Class Marketing, New Distribution Channels Since 1997, Luxury Link has offered its partners unique access and exposure to the online luxury traveler, with the specific goal of delivering new clients and new bookings to luxury hotels worldwide . In 2010, Luxury Link delivers you more options and connects you to more customers than ever before. Discover the benefits of a true marketing partner.
  3. 3. What’s New? Luxury Link Partners with Travel+Leisure! Vacationist is our new Private Sale site created in partnership with Travel+Leisure . Vacationist offers best-in-class benefits that expand your marketing reach, exposure and distribution options: <ul><ul><ul><ul><ul><li>Major Promotional Reach : Vacationist promotions in print, online and by email to T+L Subscribers and AmEx Publishing Customers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Custom Editorial : Custom property descriptions are created by T+L Editors for all hotels featured on Vacationist </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Beneficial Payment Terms : Vacatio nist has the most friendly payment terms in the industry, with guaranteed payment in advance of guest arrival </li></ul></ul></ul></ul></ul>
  4. 4. What’s New? Luxury Link Creates is our family travel site that gives you access to the lucrative Family Travel market: <ul><ul><ul><ul><ul><li>One Price : If you’re a Luxury Link Hotel Partner, FamilyGetaway is included. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>It’s Easy : Replicate your listing from Luxury Link– no additional effort required </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>We’re here to help : Family market specialists to help you craft your family-friendly messaging </li></ul></ul></ul></ul></ul>
  5. 5. Welcome to the 2010 Luxury Link Hotel Partner Program <ul><li>Shared responsibility and common goals are the cornerstones of Luxury Link’s Hotel program. Let us show you how Luxury Link works with you to introduce your property to the world’s most discriminating, inquisitive and intelligent luxury travel buyers and build long-term value for your hotel in 2010. </li></ul><ul><li>Read on and learn more about the Luxury Link: </li></ul><ul><ul><ul><ul><ul><li>Audience </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Value Proposition </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Marketplace Differentiation </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Hotel Marketing Program Details </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>New Distribution Option: Vacationist </li></ul></ul></ul></ul></ul>
  6. 6. Luxury Link Audience: The Ultimate Discretionary Travelers <ul><li>Finding new customers is essential to your business. But finding prospects and converting them to customers is challenging. With sophisticated travelers increasingly booking luxury hotels online, Luxury Link is the ideal platform for introducing your property to a truly amazing audience. </li></ul><ul><li>Targeted : Hundreds of thousands of highly motivated luxury travelers place their trust in Luxury Link </li></ul><ul><li>Coveted : Travelers with time and money to seek true lodging inspiration </li></ul><ul><li>Ready : Luxury Link site visitors come prepared to buy and respond to the offers, values and inspirations they find </li></ul><ul><li>Loyal : Over 50% of Luxury Link buyers come back for more </li></ul>
  7. 7. Luxury Link Value Proposition: 7 Ways We Meet Your Business Goals <ul><li>In today’s environment, every marketing decision counts. Here are seven important ways Luxury Link addresses your real business needs. </li></ul><ul><li>Best Audience Exposure : Sophisticated luxury travelers, delivered en masse. </li></ul><ul><li>Affordable Acquisition : We send qualified leads directly to you for booking, saving on commission and booking fees </li></ul><ul><li>Rate Protection : Our unique promotional approach is perceived as value-added packages, not distressed inventory </li></ul><ul><li>Better Cash Flow: No upfront payments to Luxury Link </li></ul><ul><li>Incremental Business : Reach experienced travelers who might not have considered your destination or property </li></ul><ul><li>Optional Tactical Distribution: Maximize revenues through Private Sales on Vacationist, our distribution partnership with Travel+Leisure </li></ul><ul><li>Family Market Option: Tap into the family market with Family Getaway, your access to this valuable and underserved market segment. </li></ul>
  8. 8. Luxury Link differentiation: What makes us unique <ul><li>Luxury Link helps you reach your goals differently than other luxury travel sites. We think you’ll like our approach … very much. </li></ul><ul><li>AUCTIONS : Unique to Luxury Link and Family Getaway, and a powerful way to tell your story, drive bookings and protect your rates. Benefits for You: Targeted Exposure + Rate Protection + Incremental Revenue </li></ul><ul><li>BARTER : No upfront payment to start with Luxury Link. Pay as you succeed in achieving bookings, leveraging unsold inventory to cover marketing costs. Benefits for You: Affordable Acquisition + Cash Flow Management </li></ul><ul><li>DIRECT REFERRALS : The only travel marketing channel that aggregates luxury travelers and drives qualified referral traffic directly to you for booking. Benefits for You: Affordable Acquisition + Incremental Revenue </li></ul><ul><li>NEW – PRIVATE SALE OPTION : Sell need period inventory through our luxury Private sale site: Vacationist, in partnership with Travel+Leisure Benefits for You: Incremental Revenue + Targeted Exposure </li></ul>
  9. 9. Our True differentiator: Promotional Offers On Luxury Link <ul><li>Since 1997 Luxury Link has defined – and still dominates – the luxury travel auction marketplace. Package your inventory on Luxury Link as auction or fixed-price promotions, you gain many benefits: </li></ul><ul><ul><li>Leverages excess room inventory to gain exposure, leads and incremental revenue </li></ul></ul><ul><ul><li>Provides unparalleled positioning among an elite peer group of luxury travel companies </li></ul></ul><ul><ul><li>Protects your published rates through smart packaging </li></ul></ul><ul><ul><li>Delivers new and incremental customers with no cash outlay. </li></ul></ul><ul><ul><li>Drives average package stay of 4 nights , and auction packages are non-refundable. </li></ul></ul>
  10. 10. Promotional Offers On Luxury Link: Why They’ll Work For You <ul><li>Commands attention from luxury travelers </li></ul><ul><li>Tells a story about your property in your words, highlighting best photos, guest and press accolades and key features </li></ul><ul><li>Builds excitement around your property and brand </li></ul><ul><li>Pre-qualifies leads before they come to your site </li></ul><ul><li>Our Auctions sell to one winner, but motivate many more to inquire and book. Our “Buy Now” option yield higher rates. </li></ul><ul><li>They’re what users love…and why they come back </li></ul>Remember… the most valuable and coveted things in the world are sold at auction
  11. 11. Luxury Link Differentiation : Valuable Features, Unmatched By Others EXPOSURE LEADS REVENUE MGMT DISTRIBUTION Travel Segment Travel Content Only Affluent Audience Focus Package Promo-tions Direct Leads to You No Cash Upfront/Barter Payment Dedicated Account Manager *New* Private Sale Option LUXURY LINK ✓ ✓ ✓ ✓ ✓ ✓ ✓ Private Sale Sites (e.g. Jetsetter) ✓ ✓ ✓ ✓ OTAs (e.g. Orbitz) ✓ ✓ ✓ ✓ Travel Auction Sites (e.g. Priceline) ✓ ✓ ✓ ✓ Travel Marketing Sites (e.g. Tablet) ✓ ✓ ✓ ✓ ✓ Luxury Print (e.g. Conde Nast Traveler) ✓ ✓ ✓
  12. 12. Contact Info <ul><li>Los Angeles </li></ul><ul><li>Peggy Kaelin, Vice President, Travel Sales </li></ul><ul><li>Phone: 310.215.8060 Ext. 111 | Email: </li></ul><ul><li>New York City </li></ul><ul><li>Stephen Fitzpatrick, Sr. Vice President, Travel Sales </li></ul><ul><li>Phone: 212.677.9009 | Email: [email_address] </li></ul>