SocialMedia andAdveRtising  By: LSMJ (Lethal Social Media Junkies)  Lannie Hartley, Sarah Brandt, Margot Scharfe,  and Jer...
A Look AtTraditional Ads    Source: http://www.youtube.com/watch?v=xOJEW1KQl34
Tweet A CauseGap steps in to help out the American Red Cross with Sandy Relief.Clothing drive and money donations have bee...
jERRYs Interview:                    Andrew Mera                    @AndrewMera                    Digital Director at Med...
What brand do you think has the biggest socialmedia presence?KelloggNikeOreoTide   Tweet @LadyLanfred with the answer!
Case Study #1:Blue SkittlesWrigleys Skittles   ● Promotional social media campaign       ○ Primarily Facebook & Twitter   ...
Case Study #1:Blue Skittles
View at: http://vimeo.com/35953852
Sarahs Interview:                  Sheryl Henderson                  Director of Consumer Care and Business Segment Direct...
Case Study #2:Victors & Spoils@VictorsnSpoilsFan Machine ● Facebook app developed by V&S ● Shares brands briefs ● Fans sub...
Go to Harley-Davidsons Facebookpage and check out their Fan Machine
Harley-Davidson● First brand to use Fan Machine● Brand is based on a fan generated idea   ○ Out of many, one● Misperceptio...
#StereotypicalHarley
Margots Interview:                    Andy Nathan @andynathan1                    Victors & Spoils Executive Business     ...
Who Remembersthe TV ad?And the socialmediaengagement? Whatbrand was it?
Best social mediapresence?Lets see the scores HERE
Best social mediapresence?Kellogg - with 1.89 Billionimpressions last yearSource: http://www.businessinsider.com/the-30-bi...
Bonnies Pearls ofWisdom:                Bonnie Leungsd              @bonnietweets                 Account Planner at TBWA ...
So how do brandscreate social mediamagic?
Social Media and Advertising
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Social Media and Advertising

  1. 1. SocialMedia andAdveRtising By: LSMJ (Lethal Social Media Junkies) Lannie Hartley, Sarah Brandt, Margot Scharfe, and Jerry Lange #SMAdv
  2. 2. A Look AtTraditional Ads Source: http://www.youtube.com/watch?v=xOJEW1KQl34
  3. 3. Tweet A CauseGap steps in to help out the American Red Cross with Sandy Relief.Clothing drive and money donations have been collected and given to thepeople affected by the storm.Tweet them a nice thank you at @RedCross and @GapDont forget to add in #NewhouseSM4! Sources: https://twitter.com/RedCross http://www.retailingtoday.com/article/gap-inc-donates-1m-cash-and-clothing-sandy-relief
  4. 4. jERRYs Interview: Andrew Mera @AndrewMera Digital Director at MediaCom NYC Works on the Wyndham Hotels and Brand USA accounts"Those who have a mature digital program are Benefits of Social Media for afocusing on how to measure ROI beyond awareness brand:whereas those clients who are new, the challenge is a. Brand advocatesto get them to invest because they need socialpresence." b. Repair bad image or reputation"Social Media is a great vehicle to get informationabout how customers feel about a product and c. Social commerceservice"
  5. 5. What brand do you think has the biggest socialmedia presence?KelloggNikeOreoTide Tweet @LadyLanfred with the answer!
  6. 6. Case Study #1:Blue SkittlesWrigleys Skittles ● Promotional social media campaign ○ Primarily Facebook & Twitter ● Story of foreign trucker - delivery of blue skittles ○ More likes and followers, the "closer" to UK
  7. 7. Case Study #1:Blue Skittles
  8. 8. View at: http://vimeo.com/35953852
  9. 9. Sarahs Interview: Sheryl Henderson Director of Consumer Care and Business Segment Director at Michelin Previously a Marketing Manager for Life of GeorgiaSheryl comments on social media: ● Gives us additional touch-points to brand messages ● Helps us reach consumers we would not reach otherwise ● Helps identify key influencers ● Have to be careful though - one wrong move and have to go into PR crisis mode
  10. 10. Case Study #2:Victors & Spoils@VictorsnSpoilsFan Machine ● Facebook app developed by V&S ● Shares brands briefs ● Fans submit ideas and vote on submissions ● Tracks valuable data"Good ideas come from everywhere."-Andy Nathan, V&S Executive Business Director@andynathan1
  11. 11. Go to Harley-Davidsons Facebookpage and check out their Fan Machine
  12. 12. Harley-Davidson● First brand to use Fan Machine● Brand is based on a fan generated idea ○ Out of many, one● Misperceptions of Harley riders● #StereotypicalHarley● Incorporated the riders twitter handles
  13. 13. #StereotypicalHarley
  14. 14. Margots Interview: Andy Nathan @andynathan1 Victors & Spoils Executive Business Director "We want to go where the eyeballs are."How do you use each social media platform differently? ● Look at the brand and its culture ● Starbucks and Nike vs. smaller brands ● Low interest brands need to entice peopleWhich V&S campaign has best used social media? ● Harley-Davidson is the most high profile ○ Got its idea from social media ● Smartwool Strip to Your Smartwool campaign ● In both campaigns, social media has provided leverage
  15. 15. Who Remembersthe TV ad?And the socialmediaengagement? Whatbrand was it?
  16. 16. Best social mediapresence?Lets see the scores HERE
  17. 17. Best social mediapresence?Kellogg - with 1.89 Billionimpressions last yearSource: http://www.businessinsider.com/the-30-biggest-social-media-advertisers-of-2012-2012-9?op=1
  18. 18. Bonnies Pearls ofWisdom: Bonnie Leungsd @bonnietweets Account Planner at TBWA in NYC Works on accounts like: Vonage & Nicorette Klout Score: 52● Traditional media is about the message● Social Media is about expanding the message and creating a connection● Twitter is best used a customer service center
  19. 19. So how do brandscreate social mediamagic?
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