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Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
Electronic Marketing To Your Fan Base
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Electronic Marketing To Your Fan Base

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A presentation I gave at the Craft Brewers Association in 2007

A presentation I gave at the Craft Brewers Association in 2007

Published in: Business, News & Politics
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Transcript

  • 1. !" # "
  • 2. !
  • 3. % & ' ( & & ( ) $
  • 4. $+ " " " ,- * +.+ / !$" & & 01 2 2 1 3 " ( & 2 ( *
  • 5. 24 5 6 Hear About It Experience It Talk About It Advertising In-Venue Word-Of-Mouth or Word-Of-Mouth +
  • 6. 24 5 6 Hear About It Experience It Talk About It Advertising In-Venue Word-Of-Mouth or Email Word-Of-Mouth Blogs Podcasting Social Networks Message Boards Photo & Video Sharing .
  • 7. 7 ( ) & !) $) 8( *) - 9 +) ( .) 8 : ;( - - #
  • 8. & -& < + & & + - & + =' & & ' + % > ' ? && @8 - A 3
  • 9. "
  • 10. & < ( %> )= & & ) & ) &0 & ' !) & > & (( 2 ( 2 2 $) - ( & ' ' 2 ' (2 *) = ' 2 2 ( @ +B C & ( A
  • 11. + #"& 2 + !"" " " 2 ( ) )) + )* 2 ' ( + )& + ( )) ) + # ( + !# ,- )) 6 ( 2 @2 *"& A + & ( !
  • 12. $
  • 13. + = ( + E + D= ( + E & ) & + ; + 1 + & D + 1 !% + ' + 1H (% I + + I + E % + 8 D + + 8 ( + + 8 ( & 2 + ( + 8 2 & ( + : + 2 ) )F + 2 ) & + - = + % 2 + -' 8 ) + 2 & + - D + 1 + - (8 ( + + J G J + : + + ) & + 1 + 7 + - + %)7 D F? F + + E G + &D + E( ' + 7 D= E K *
  • 14. - ( - & - ( I 2 ( (2 ( ( 2 0 & +"" " " " "" " " ) +
  • 15. < ( %> ) (2 ? (2 L$ & !) - ) &C ( & 2 2 2 (M ' $) - 2 ( & ) 2 ) &@ A .
  • 16. #
  • 17. 8( 3
  • 18. 8( < ( %> )1 2 ? ( ( !) ( IN
  • 19. - ( !"
  • 20. - 9 + + - + 2 + - - 9 + 9 + 1 (6 + + + ' 1 !
  • 21. - 9 !!
  • 22. - 9 < ( %> )= ) & ) & !) 2 2 !$
  • 23. ( + *"& ' & 2 ( @ ))) 4 & 5A + 9 (@ & ' O )A + E ' & ( (2 2 & 2& ( + - ( !*
  • 24. 2 ( + (' ) & + 2 ) & + 2 ) & + & ) & + ) & !+
  • 25. (< ( %> )= 2 ( ( ) & 2 ( ) & !) (& 2 ( ( 2 O 2 O $) ' !.
  • 26. 8 : ;( - !#
  • 27. O 2;( !3
  • 28. 28 !
  • 29. 8 O ( ; - < ( %> )- 2) & ( ) & 2 2> & !) && '( O $) & '( O 2 2 *) '( O ( ( 2 ( $"
  • 30. G ;O 8- ( M P2 ) & <O O ) 2 ) & ( ( && 2 $

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