Electronic Marketing To Your Fan Base

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A presentation I gave at the Craft Brewers Association in 2007

A presentation I gave at the Craft Brewers Association in 2007

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  • 2. !
  • 3. % & ' ( & & ( ) $
  • 4. $+ " " " ,- * +.+ / !$" & & 01 2 2 1 3 " ( & 2 ( *
  • 5. 24 5 6 Hear About It Experience It Talk About It Advertising In-Venue Word-Of-Mouth or Word-Of-Mouth +
  • 6. 24 5 6 Hear About It Experience It Talk About It Advertising In-Venue Word-Of-Mouth or Email Word-Of-Mouth Blogs Podcasting Social Networks Message Boards Photo & Video Sharing .
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  • 9. "
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  • 12. $
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  • 15. < ( %> ) (2 ? (2 L$ & !) - ) &C ( & 2 2 2 (M ' $) - 2 ( & ) 2 ) &@ A .
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  • 19. - ( !"
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  • 21. - 9 !!
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  • 24. 2 ( + (' ) & + 2 ) & + 2 ) & + & ) & + ) & !+
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  • 26. 8 : ;( - !#
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