Trends 2014 - Steve Murray (RealTrends)
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Trends 2014 - Steve Murray (RealTrends)

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Trends 2014 - Steve Murray (RealTrends) Trends 2014 - Steve Murray (RealTrends) Presentation Transcript

  • Trends 2014 Kansas Association of Realtors Presented by REAL Trends Consulting October 8, 2013
  • Trends 2014  Competition intensifies  Technology driving investment decisions  Core services under assault  Recruiting and development of new sales agents a must
  • Competition intensifies  Lower inventories  New forms of lower cost realty firms  Aging of sales agent force
  • Technology driving investment decisions  Brokers faced with constant pressure to update technology platforms and options  Other fixed investment lacking  Returns are scarce from investment in technology
  • Core services under assault  Dodd Frank, Consumer Finance Protection Bureau and state regulatory authorities are banning many forms of core service relationships  In other cases profitability from core services reduced materially due to increased regulation
  • Recruiting and development a must  The cost of recruiting experienced agents have priced this option out of the market for many realty firms  While new sales agents are increasing in most areas, the cost and time to develop them is extensive
  • Recruiting and development a must  Management talent is the most scarce resource in the realty industry yet receives little to no investment of time or resource  Industry productivity is increasingly concentrated in the more experienced (and aged) sales agent force