Trends 2014
Kansas Association of Realtors
Presented by REAL Trends Consulting
October 8, 2013
Trends 2014
 Competition intensifies
 Technology driving investment decisions
 Core services under assault
 Recruiting...
Competition intensifies
 Lower inventories
 New forms of lower cost realty firms
 Aging of sales agent force
Technology driving investment
decisions
 Brokers faced with constant pressure to

update technology platforms and options...
Core services under assault
 Dodd Frank, Consumer Finance

Protection Bureau and state regulatory
authorities are banning...
Recruiting and development a
must
 The cost of recruiting experienced

agents have priced this option out of the
market f...
Recruiting and development a
must
 Management talent is the most scarce

resource in the realty industry yet
receives lit...
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Trends 2014 - Steve Murray (RealTrends)

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Trends 2014 - Steve Murray (RealTrends)

  1. 1. Trends 2014 Kansas Association of Realtors Presented by REAL Trends Consulting October 8, 2013
  2. 2. Trends 2014  Competition intensifies  Technology driving investment decisions  Core services under assault  Recruiting and development of new sales agents a must
  3. 3. Competition intensifies  Lower inventories  New forms of lower cost realty firms  Aging of sales agent force
  4. 4. Technology driving investment decisions  Brokers faced with constant pressure to update technology platforms and options  Other fixed investment lacking  Returns are scarce from investment in technology
  5. 5. Core services under assault  Dodd Frank, Consumer Finance Protection Bureau and state regulatory authorities are banning many forms of core service relationships  In other cases profitability from core services reduced materially due to increased regulation
  6. 6. Recruiting and development a must  The cost of recruiting experienced agents have priced this option out of the market for many realty firms  While new sales agents are increasing in most areas, the cost and time to develop them is extensive
  7. 7. Recruiting and development a must  Management talent is the most scarce resource in the realty industry yet receives little to no investment of time or resource  Industry productivity is increasingly concentrated in the more experienced (and aged) sales agent force
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