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Choosing & Managing e-Projects (e-Business and Internet web sites for Marketing Professionals)

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Brief summary on how to manage e-projects successfully. Basic steps and key factors to manage any Internet project, from a website to an intranet from the point of view of the Marketing Professional. …

Brief summary on how to manage e-projects successfully. Basic steps and key factors to manage any Internet project, from a website to an intranet from the point of view of the Marketing Professional. This brief presentation is a summary of an available Training Programme.

Published in: Business, Technology

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  • 1. Choosing and Managing e-Projects Sucessfully Choosing and Managing e-Projects successfully by Jordi Riera 07/12/2009 Jordi Riera 1
  • 2. Choosing and Managing e-Projects Sucessfully CONTENTS -What is an e-Project -Actual situation -Key factors -Conclusions to be successful with your e-Project 07/12/2009 Jordi Riera 2
  • 3. Choosing and Managing e-Projects Sucessfully WHAT IS AN E-PROJECT? -An e-Project is a technological infrastructure that is able to guarantee the management of people, processes, and contents. -An e-Project is a platform (business solution) adapted to each specific need and integrated in the company. - e-Projects help companies to communicate (internally (e.g. BPM) and/or externally) to empower collaboration and dramatically increase productivity (transaction costs). 07/12/2009 Jordi Riera 3
  • 4. Choosing and Managing e-Projects Sucessfully ACTUAL SITUATION (Spain) New technologies Change “going digital” Fast economic New demand growth & supply 07/12/2009 Jordi Riera 4
  • 5. Choosing and Managing e-Projects Sucessfully -Internal necessities and resources KEY FACTORS -External necessities -Sell it! -Supplier selection & the solution they offer -TEAM -Terms and Conditions -Strategic customer -YOU 07/12/2009 Jordi Riera 5
  • 6. Choosing and Managing e-Projects Sucessfully KEY FACTORS - IDENTIFYING PROCESSES Internal necessities External necessities -Identifying your business processes -Identifying your external agents (consumer, shop, distributor, supplier) -Thinking on the necessities of the different departments -Describing each profile. -Thinking on the global necessities of - Thinking on the necessities of the the company agents. 07/12/2009 Jordi Riera 6
  • 7. Choosing and Managing e-Projects Sucessfully KEY FACTORS - IDENTIFYING PROCESSES How can the solution add value internally? How can the solution can add value externally? Depending on the necessities and the mission of the project, it can be applied internally and/or externally. 07/12/2009 Jordi Riera 7
  • 8. Choosing and Managing e-Projects Sucessfully KEY FACTORS – SELL IT! -You have to sell the project internally! In order to be accepted! -Focus on the advantages it is offering and will be offering in the future! -Can we quantify these advantages? Costs savings? Potential customers? processes optimization? -Showing 3-4 options to your manager! The one you think that is the best option must be the second most expensive! 07/12/2009 Jordi Riera 8
  • 9. Choosing and Managing e-Projects Sucessfully Thinking in the long-term! AND NOW… Any project has to be aligned to the corporate strategy Examples: What are going to be my future necessities? Am I going to need an intranet? Extranet? Am I going to need to sell on-line (e-Commerce)? 07/12/2009 Jordi Riera 9
  • 10. Choosing and Managing e-Projects Sucessfully KEY FACTORS – IDENTIFYING PROCESSES (examples) Internal necessities External necessities -A distributor makes an order and -A consumer when he wants to be sends an e-mail to the export informed for a product has to go to the department. Export department has to POS. introduce to the ERP the order, and check if there is the stock and delivery time. Solution: a website with a username Solution: a website showing all the and password where the distributor products, and the consumer can see can make the order and the stock is where he can buy the product, or ask verified on-line, the order is made for a sample, catalogue, etc. directly to the ERP. 07/12/2009 Jordi Riera 10
  • 11. Choosing and Managing e-Projects Sucessfully KEY FACTORS - SUPPLIER SELECTION -How do I select a supplier to develop my e-Project? -Defining the business necessities -Supplier search Internet (specialised web sites) SELECTING 3-5 Linkedin SUPPLIERS Contacts/Networking + Specialised consulting companies BRIEFING -The solution they offer. + -Analysing their clients, size? calling them? CONTEST -TEAM and location. -Showing your necessities (BRIEFING) + Deadlines 07/12/2009 Jordi Riera 11 -Date for the contest and decision making
  • 12. Choosing and Managing e-Projects Sucessfully KEY FACTORS - THE SOLUTION THEY OFFER -Ask them for a demo! Touch it before buying! -Growth of the solution (new functionalities in the future?) -Modules? -Flexibility vs Ease of use. -Do we have to pay an annual license? -Need of programming? NO! -Compatibility (With actual ERP?) 07/12/2009 Jordi Riera 12
  • 13. Choosing and Managing e-Projects Sucessfully KEY FACTORS - THE TEAM (the supplier team and your team) -A key success factor. -Motivate them!!! Have a meeting with them and show them your passion! -What makes a project successfull is a team. KEY FACTORS - TERMS AND CONDITIONS -What is the cost of the Maintenance of the Application? -New developments? Costs? Do not get locked with the supplier! Be independent -Defining Conditions. Read everything! Be careful 07/12/2009 Jordi Riera 13
  • 14. Choosing and Managing e-Projects Sucessfully KEY FACTORS - STRATEGIC CUSTOMER (Let’s share the success!!) -If the project is a success… I will be your speaker! I will allow you to put your logo to bring new customers to you. I will allow you to be your “testimonial” We will send a press note We will be partners 07/12/2009 Jordi Riera 14
  • 15. Choosing and Managing e-Projects Sucessfully KEY FACTORS - YOU -A project cannot be successful… You have to manage If you are not motivated. If you do not collaborate. If you do not work. If you do not motivate your and their people. If you do not think in long-term strategies. 07/12/2009 Jordi Riera 15
  • 16. Choosing and Managing e-Projects Sucessfully CONCLUSIONS -To manage an e-project successfully: Looking for knowledge on the Internet or paying for it. Thinking in the long term strategy. Selecting the right supplier. Knowing the solution. Becoming an strategic customer. Motivation of the team. 07/12/2009 Jordi Riera 16
  • 17. Choosing and Managing e-Projects Sucessfully Thanks for your attention! Contact information: Jordi Riera Cell. +34 606 557 695 e-Mail. jordi@jordiriera.com 07/12/2009 Jordi Riera 17