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How to Win Friends and Influence Bloggers
 

How to Win Friends and Influence Bloggers

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They're like reporters, but with attitude.

They're like reporters, but with attitude.

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    How to Win Friends and Influence Bloggers How to Win Friends and Influence Bloggers Presentation Transcript

    • HOW TO WIN FRIENDS AND INFLUENCE BLOGGERS Jonathan Rick @jrick
    • PART 1 ACASESTUDY
    • The Good  Exploited the subject line  Made the ask  Provided talking points  Used links
    • The Bad ✖ Didn’t connect ✖ Pitched rather than talked ✖ Didn’t disclose
    • “WHO IS PAYING FOR THIS?”
    • PART 2 MEETTHEBLOGGERS
    • THENEWYORKYANKEES
    • 1 It’s their job.WHY DO THEY PLAY?
    • 2 They have editors.WHO ARE THEIR COACHES? 1 It’s their job.WHY DO THEY PLAY?
    • 3 Probably not.WILL THEY CORK THEIR BAT? 2 They have editors.WHO ARE THEIR COACHES? 1 It’s their job.WHY DO THEY PLAY?
    • 4 Yes—if you’re a 21-year-old blonde. WILL THEY SIGN AN AUTOGRAPH? 3 Probably not.WILL THEY CORK THEIR BAT? 2 They have editors.WHO ARE THEIR COACHES? 1 It’s their job.WHY DO THEY PLAY?
    • NIKKI FINKE DEADLINE.COM
    • HEATHER ARMSTRONG DOOCE
    • MICHAEL ARRINGTON TECHCRUNCH
    • THETRENTONTHUNDER
    • 1 It’s their hobby.WHY DO THEY PLAY?
    • 2 They’re self-coached.WHO ARE THEIR COACHES? 1 It’s their hobby.WHY DO THEY PLAY?
    • 3 Maybe.WILL THEY CORK THEIR BAT? 2 They’re self-coached.WHO ARE THEIR COACHES? 1 It’s their hobby.WHY DO THEY PLAY?
    • 4 Probably.WILL THEY SIGN AN AUTOGRAPH? 3 Maybe.WILL THEY CORK THEIR BAT? 2 They’re self-coached.WHO ARE THEIR COACHES? 1 It’s their hobby.WHY DO THEY PLAY?
    • PAMELA SORENSON PAMELA’S PUNCH
    • MATT MACKOWIAK POTOMAC FLACKS
    • AMY MOORE CLARENDON CULTURE
    • THEMILLBURN-SHORTHILLS LITTLELEAGUECARDINALS
    • 1 It’s their journal.WHY DO THEY PLAY?
    • 2 They don’t have any.WHO ARE THEIR COACHES? 1 It’s their journal.WHY DO THEY PLAY?
    • 3 “Sure….”WILL THEY CORK THEIR BAT? 2 They don’t have any.WHO ARE THEIR COACHES? 1 It’s their journal.WHY DO THEY PLAY?
    • 4 “I’ll sign two!”WILL THEY SIGN AN AUTOGRAPH? 3 “Sure….”WILL THEY CORK THEIR BAT? 2 They don’t have any.WHO ARE THEIR COACHES? 1 It’s their journal.WHY DO THEY PLAY?
    • DAVID ALMACY CAPITAL GIG
    • TOM G. PALMER TOMGPALMER.COM
    • ROBERT BLUEY BLUEY BLOG
    • PART 3 DOYOURRESEARCH
    • FIND THE RIGHT BLOGS USEASUBSCRIPTION SERVICE
    • FIND THE RIGHT BLOGS DOITYOURSELF
    • Googling 101  Vary your search terms  Play around with Google News and Google Blogs  Don’t forget about Bing
    • VERIFYTHEIR RELEVANCE TAGCLOUDS
    • FERRET OUT THE CONTACT INFO TIPSFORMS
    • FERRET OUT THE CONTACT INFO MASTHEADS
    • FERRET OUT THE CONTACT INFO SOCIALMEDIA
    • RECYCLE KNOWLEDGE BLOGROLLS
    • RECYCLE KNOWLEDGE SOCIALGRAPHS
    • ASSESS THE BLOG QUANTITATIVEDATA
    • ASSESS THE BLOG QUALITATIVEDATA
    • Qualitative Data  Quality of writing  Reputation  Awards  Advertisers  Search engine optimization
    • SWING FOR THE FENCES? INFLUENCERSVS.ENTHUSIASTS
    • PART 4 PERFECTYOURPITCH
    • WRITEASIFYOUREMAIL WILLBEPUBLISHED
    • I came across your Web site JonathanRick.com, and would like to propose a link exchange between your site and EnduranceWarrantyServices.com. Endurance Warranty Services is the leader in extended auto warranties serving car warranties, truck warranties, and all types of extended auto warranties … Let us know when our link is placed and we will post your link in the proper category of the “Resources” page listed here. —Endurance Warranty Services
    • CONNECT&FLATTER
    • Rob: Hello. I hope you’re well. I just wanted to drop you a line and introduce myself. I’m a blogger myself (I contribute to Confirm Them and Human Events’ blogs among others), but for my day job—I do online public affairs for Wal- Mart, working with Mike Krempasky who runs Redstate.com. Just wanted you to know that your post taking notice of “Why Wal-Mart Works” was noticed here and at [Wal-Mart’s] headquarters in Bentonville. —Marshall Manson
    • MAKEYOURPITCH
    • Hi Danny, I’m working with Aaron Strout and Greg Verdino from Powered, Inc. on Greg’s new book, microMARKETING: Get Big Results by Thinking and Acting Small, and they thought that you would be a perfect fit to do one of the chapter-by-chapter reviews. Because of your experience using the Internet and new media to raise money, in addition to your work with large companies like IBM, FedEx, and RIM, Chapter 7, “From Reach to Relationships: Activating the Many by Resonating with the Right Few,” seemed like it would resonate well with your audience. —Alexandria Kirsch
    • EXUDEENTHUSIASM
    • Jim Beam is spending its budget this year marketing people who exhibit the brand persona, not the brand itself. We’ve found an initial group of people who exhibit true character, integrity, perseverance through struggle, etc, and we’re helping them because it’s the right thing to do. We’re walking the talk. One such subject is even a comedy troupe you might enjoy called Summer of Tears. Good videos. —Jason Falls
    • DON’T“PITCH”—TALK
    • I've had it. I get more than 300 emails a day and my problem isn't spam, it's PR people. Lazy flacks send press releases to the Editor in Chief of Wired because they can't be bothered to find out who on my staff, if anyone, might actually be interested in what they're pitching … I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that (I love those emails; indeed, that's why my email address is public). Everything else gets banned on first abuse. —Chris Anderson
    • BEBRIEF
    • I’m looking forward to continuing to send little nuggets your way. And, as always, we want this to be a conversation. So your questions, suggestions and rants are always welcome and encouraged. —Marshall Manson
    • MAKETHEASK
    • The blogger who writes the best cover story about the launch of ArticleMe.com will win $3,000 in the ArticleMe launch contest. —ArticleMe.com
    • EXPLOITTHESUBJECTLINE
    •  Remember 9/11. Participate in the Freedom Walk  How are you commemorating September 11th?  [Blog Name] and the Freedom Walk  INVITE: The Freedom Walk
    • PRACTICEFULLDISCLOSURE
    • Hey, it’s Seth the Blogger Guy with AT&T. I’m here to talk a little about our network, where it stands now, and a bit about where it’s going. —Seth Bloom
    • Let’s Continue the Conversation hi@jonathanrick.com jonathanrick.com @jrick slideshare.net/jrick