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How the Red Cross Used Twitter to Raise $3 Million in 48 Hours
 

How the Red Cross Used Twitter to Raise $3 Million in 48 Hours

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By allowing people to donate by texting the word "Haiti."

By allowing people to donate by texting the word "Haiti."

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    How the Red Cross Used Twitter to Raise $3 Million in 48 Hours How the Red Cross Used Twitter to Raise $3 Million in 48 Hours Presentation Transcript

    • HOW THE RED CROSS USED TWITTER TO RAISE $3 MILLION IN 48 HOURS Jonathan Rick @jrick
    • PHILIPPINES TYPHOON (2009) • Call to contribute
    • PHILIPPINES TYPHOON (2009) HAITI EARTHQUAKE (2010) • Call to contribute • Call to contribute • Text to contribute
    • PHILIPPINES TYPHOON (2009) HAITI EARTHQUAKE (2010) • Call to contribute • Call to contribute • Text to contribute “There wasn’t a single uptick in donations. It was sound and fury, signifying nothing.”
    • PHILIPPINES TYPHOON (2009) HAITI EARTHQUAKE (2010) • Call to contribute • Call to contribute • Text to contribute “There wasn’t a single uptick in donations. It was sound and fury, signifying nothing.” “We raised $3 million in 48 hours, $10 at a time.”
    • Intrigued? Curious? Let’s chat! hi@jonathanrick.com jonathanrick.com @jrick slideshare.net/jrick