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8 Ways to Better 
Brand Yourself 
Online 
Jonathan Rick 
@jrick
What Is “Branding”? 
Your brand isn’t 
what you say it is. 
It’s what they say it is.
Why Branding Matters to You 
You can brand yourself. 
Or you can be branded.
A Case Study: Your Emails
What Brand Does Your 
Communicate? 
Email Address
What Brand Does Your 
Communicate? 
(Before the “@”) 
Email Address
rzelick04@bloomberg.net
gary.barns@ypfp.org
I WORK FOR A GIANT CORPORATION
sjames@heritage.org
dgriswald@adfero.com
I WORK AT A SMALL BUSINESS
steph@creative2.com
murray@knull.com
I’M 1 OF 3 EMPLOYEES
bigbadserrao@aol.com
tiradesrus@gmail.com
DON’T HIRE ME
What Brand Does Your 
Communicate? 
(After the “@”) 
Email Address
@yourowndomain.com 
• Good chance of being skilled and capable 
• Maybe even a digital consultant 
@gmail.com 
• Most like...
I Don’t Take Myself 
Too Seriously 
chip@mybigchief.com
I Work in Washington 
taylor@engagedc.com
I’m a Bureaucrat 
ellen.kim.ctr@tma.osd.mil
I’m My Own Boss 
david@davidallgroup.com
I’m a Big Deal 
joshua_lyman@who.eop.gov
Seriously? 
pchase@optonline.net
What Brand Does Your 
Communicate? 
Email Signature Block
Google yourself 
regularly
Accurate 
Current 
Positive
Manage negative links
Don’t click on them 
Have an explanation 
Leave a comment 
Use a nickname 
Create Google Alerts
Create content
Create a website for yourself 
Get on Google+ 
Publish your presentations 
Start writing 
Leave comments
Resist the urge to overshare
Avoid religion 
Email as if you were a lawyer 
Be careful who you friend 
Use privacy settings
Carve out your own niche
Look Familiar?
Make LinkedIn your best friend
Is your headshot professionally photographed? 
What’s your career title? 
Are you being recommended and endorsed? 
Which d...
Don’t Do This
Do This
Promote yourself
Should You Do It 
A 
As These Guys Do? 
Aggressively
David All
Patrick Ruffini
Or 
A 
As These Guys Do? 
Patiently
Michael Krempasky
Cyrus Krohn
Delete inactive accounts
As of July 22, 2014 
Michael Robinson
Questions? Comments? 
hi@jonathanrick.com 
jonathanrick.com 
@jrick 
slideshare.net/jrick
7 Easy Ways to Better Brand Yourself Online
7 Easy Ways to Better Brand Yourself Online
7 Easy Ways to Better Brand Yourself Online
7 Easy Ways to Better Brand Yourself Online
7 Easy Ways to Better Brand Yourself Online
7 Easy Ways to Better Brand Yourself Online
7 Easy Ways to Better Brand Yourself Online
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7 Easy Ways to Better Brand Yourself Online

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Google yourself. Manage negative links. Create content. Resist the urge to overshare. Make LinkedIn your best friend. And promote yourself.

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Transcript of "7 Easy Ways to Better Brand Yourself Online"

  1. 1. 8 Ways to Better Brand Yourself Online Jonathan Rick @jrick
  2. 2. What Is “Branding”? Your brand isn’t what you say it is. It’s what they say it is.
  3. 3. Why Branding Matters to You You can brand yourself. Or you can be branded.
  4. 4. A Case Study: Your Emails
  5. 5. What Brand Does Your Communicate? Email Address
  6. 6. What Brand Does Your Communicate? (Before the “@”) Email Address
  7. 7. rzelick04@bloomberg.net
  8. 8. gary.barns@ypfp.org
  9. 9. I WORK FOR A GIANT CORPORATION
  10. 10. sjames@heritage.org
  11. 11. dgriswald@adfero.com
  12. 12. I WORK AT A SMALL BUSINESS
  13. 13. steph@creative2.com
  14. 14. murray@knull.com
  15. 15. I’M 1 OF 3 EMPLOYEES
  16. 16. bigbadserrao@aol.com
  17. 17. tiradesrus@gmail.com
  18. 18. DON’T HIRE ME
  19. 19. What Brand Does Your Communicate? (After the “@”) Email Address
  20. 20. @yourowndomain.com • Good chance of being skilled and capable • Maybe even a digital consultant @gmail.com • Most likely knows their way around a computer • When the Internet stops working, actually tries rebooting the router before calling a family member for help @hotmail.com • Uses a Compaq • Still has issues with spyware • Still thinks MySpace is hip @yahoo.com • Usually types in ALL CAPS • Sends you email chain letters saying that Bill Gates will eat your hard drive unless you forward this message to everyone you know @aol.com • Before asking for computer help, still thinks it’s funny to say, “I’m computer illiterate” • Calls you on the phone to tell you about a neat website they’ve discovered, then says into the receiver, “Ok, go to h… t… t… p… colon… slash… slash… w… w… w… dot…” • Prints out emails and brings them to your house
  21. 21. I Don’t Take Myself Too Seriously chip@mybigchief.com
  22. 22. I Work in Washington taylor@engagedc.com
  23. 23. I’m a Bureaucrat ellen.kim.ctr@tma.osd.mil
  24. 24. I’m My Own Boss david@davidallgroup.com
  25. 25. I’m a Big Deal joshua_lyman@who.eop.gov
  26. 26. Seriously? pchase@optonline.net
  27. 27. What Brand Does Your Communicate? Email Signature Block
  28. 28. Google yourself regularly
  29. 29. Accurate Current Positive
  30. 30. Manage negative links
  31. 31. Don’t click on them Have an explanation Leave a comment Use a nickname Create Google Alerts
  32. 32. Create content
  33. 33. Create a website for yourself Get on Google+ Publish your presentations Start writing Leave comments
  34. 34. Resist the urge to overshare
  35. 35. Avoid religion Email as if you were a lawyer Be careful who you friend Use privacy settings
  36. 36. Carve out your own niche
  37. 37. Look Familiar?
  38. 38. Make LinkedIn your best friend
  39. 39. Is your headshot professionally photographed? What’s your career title? Are you being recommended and endorsed? Which do you cite: your accomplishments or your responsibilities? What groups are you active in?
  40. 40. Don’t Do This
  41. 41. Do This
  42. 42. Promote yourself
  43. 43. Should You Do It A As These Guys Do? Aggressively
  44. 44. David All
  45. 45. Patrick Ruffini
  46. 46. Or A As These Guys Do? Patiently
  47. 47. Michael Krempasky
  48. 48. Cyrus Krohn
  49. 49. Delete inactive accounts
  50. 50. As of July 22, 2014 Michael Robinson
  51. 51. Questions? Comments? hi@jonathanrick.com jonathanrick.com @jrick slideshare.net/jrick
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