Social Media + Public Relations

- conversation age -

- what is social media? -
Using online tools to encourage consumer interaction
Images Text Video Audio

- long tail theory - Products / Influencers Popularity / Official Voice

- tools of the trade -
RSS
Aggregators
Blogs
Social Networks & Bookmarking

- consumer pull is key -
RSS=Real Simple Syndication
Incorporated into new browsers
Allows for quicker delivery of more content

- info from concentrate -
Newsgator
Google
Windows Live

- blogs -
Short for Weblog
Online journal in reverse chronological order
Conversations take place through posts and comments

- social networking - Linked In You Tube My Space digg Del.icio.us

- pros of social media -
Target niche markets
Consumer evangelists
Measurable in some cases
Continues the conversation
Content on demand

- cons of social media - Kryptonite has a problem…

- cons of social media -
Give up message control
Provide conduit for negative feedback
Lack of transparency can kill credibility
Can lead to internal communication leaks or unauthorized posts

- what’s next -
PR is poised to take center stage
Business will turn to PR for social media services
Influence 2.0
Now is your time to shine!
Keith O’Brien Commentary

start a conversation blog.communicateyoursuccess.com This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

Social Media + Public Relations

by jrichardson on Mar 09, 2007

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Social Media + Public Relations — Presentation Transcript