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Social Media + Public Relations
- conversation age -
- what is social media? - <ul><li>Using online tools to encourage consumer interaction </li></ul>Images Text Video Audio
- long tail theory -  Products  /   Influencers Popularity  /   Official Voice
- tools of the trade - <ul><li>RSS </li></ul><ul><li>Aggregators </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks...
- consumer pull is key - <ul><li>RSS=Real Simple Syndication </li></ul><ul><li>Incorporated into new browsers </li></ul><u...
- info from concentrate - <ul><li>Newsgator </li></ul><ul><li>Google </li></ul><ul><li>Windows Live </li></ul>
- blogs - <ul><li>Short for Weblog </li></ul><ul><li>Online journal in reverse chronological order </li></ul><ul><li>Conve...
- social networking - Linked In You Tube My Space digg Del.icio.us
- pros of social media - <ul><li>Target niche markets </li></ul><ul><li>Consumer evangelists </li></ul><ul><li>Measurable ...
- cons of social media - Kryptonite has a problem…
- cons of social media - <ul><li>Give up message control </li></ul><ul><li>Provide conduit for negative feedback </li></ul...
- what’s next - <ul><li>PR is poised to take center stage </li></ul><ul><li>Business will turn to PR for social media serv...
start a conversation blog.communicateyoursuccess.com This work is licensed under the Creative Commons Attribution-Noncomme...
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Social Media + Public Relations

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  • Influence 1.0 1) Please remember – writing and basic PR skills still rank as most important &amp; conversation is the focus, not the technology.
  • Transcript of "Social Media + Public Relations"

    1. 1. Social Media + Public Relations
    2. 2. - conversation age -
    3. 3. - what is social media? - <ul><li>Using online tools to encourage consumer interaction </li></ul>Images Text Video Audio
    4. 4. - long tail theory - Products / Influencers Popularity / Official Voice
    5. 5. - tools of the trade - <ul><li>RSS </li></ul><ul><li>Aggregators </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks & Bookmarking </li></ul>
    6. 6. - consumer pull is key - <ul><li>RSS=Real Simple Syndication </li></ul><ul><li>Incorporated into new browsers </li></ul><ul><li>Allows for quicker delivery of more content </li></ul>
    7. 7. - info from concentrate - <ul><li>Newsgator </li></ul><ul><li>Google </li></ul><ul><li>Windows Live </li></ul>
    8. 8. - blogs - <ul><li>Short for Weblog </li></ul><ul><li>Online journal in reverse chronological order </li></ul><ul><li>Conversations take place through posts and comments </li></ul>
    9. 9. - social networking - Linked In You Tube My Space digg Del.icio.us
    10. 10. - pros of social media - <ul><li>Target niche markets </li></ul><ul><li>Consumer evangelists </li></ul><ul><li>Measurable in some cases </li></ul><ul><li>Continues the conversation </li></ul><ul><li>Content on demand </li></ul>
    11. 11. - cons of social media - Kryptonite has a problem…
    12. 12. - cons of social media - <ul><li>Give up message control </li></ul><ul><li>Provide conduit for negative feedback </li></ul><ul><li>Lack of transparency can kill credibility </li></ul><ul><li>Can lead to internal communication leaks or unauthorized posts </li></ul>
    13. 13. - what’s next - <ul><li>PR is poised to take center stage </li></ul><ul><li>Business will turn to PR for social media services </li></ul><ul><li>Influence 2.0 </li></ul><ul><li>Now is your time to shine! </li></ul>Keith O’Brien Commentary
    14. 14. start a conversation blog.communicateyoursuccess.com This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

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