Social Media + Public Relations

- conversation age -

- what is social media? - Using online tools to encourage consumer interaction Images Text Video Audio

Using online tools to encourage consumer interaction

- long tail theory - Products / Influencers Popularity / Official Voice

- tools of the trade - RSS Aggregators Blogs Social Networks & Bookmarking

RSS

Aggregators

Blogs

Social Networks & Bookmarking

- consumer pull is key - RSS=Real Simple Syndication Incorporated into new browsers Allows for quicker delivery of more content

RSS=Real Simple Syndication

Incorporated into new browsers

Allows for quicker delivery of more content

- info from concentrate - Newsgator Google Windows Live

Newsgator

Google

Windows Live

- blogs - Short for Weblog Online journal in reverse chronological order Conversations take place through posts and comments

Short for Weblog

Online journal in reverse chronological order

Conversations take place through posts and comments

- social networking - Linked In You Tube My Space digg Del.icio.us

- pros of social media - Target niche markets Consumer evangelists Measurable in some cases Continues the conversation Content on demand

Target niche markets

Consumer evangelists

Measurable in some cases

Continues the conversation

Content on demand

- cons of social media - Kryptonite has a problem…

- cons of social media - Give up message control Provide conduit for negative feedback Lack of transparency can kill credibility Can lead to internal communication leaks or unauthorized posts

Give up message control

Provide conduit for negative feedback

Lack of transparency can kill credibility

Can lead to internal communication leaks or unauthorized posts

- what’s next - PR is poised to take center stage Business will turn to PR for social media services Influence 2.0 Now is your time to shine! Keith O’Brien Commentary

PR is poised to take center stage

Business will turn to PR for social media services

Influence 2.0

Now is your time to shine!

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