JR Dcia P2 P Key Note 102907

Slideshow Transcript

1. Slide 1: DCIA P2P Advertising Upfront Jeff Richards Vice President, Digital Content Services
2. Slide 2: Highlights 1. Evolution of Content Delivery 2. Challenges 3. Opportunities 2
3. Slide 3: Why VeriSign and P2P? + More than $1.5B invested in digital content over the last 4 years ▪ The “brand behind the brand” in mobile and broadband ▪ Acquired Kontiki in March 2006 + Sit in the middle of more than 25B Internet transactions – every day 3
4. Slide 4: Content Delivery Networks – An Evolution (As Predicted) 1st Generation CDN 2nd Generation CDN 3rd Generation CDN 4
5. Slide 5: Challenges 1. Respecting the PC 2. Security 3. Commercial P2P vs. File Sharing 4. “Traffic Shaping” 5. Business Models and Economics 5
6. Slide 6: Commercial P2P vs. File Sharing Typical File Sharing Technology VeriSign’s Peer Assist Technology Questionable authors Authorized publishers only Not an “open network” ◄ Anyone can publish anything, including illegal, Every publisher is authorized ▪ ▪ infringing, infected content Every file has a trusted VeriSign digital signature ▪ No digital signatures, or unknown signers ▪ Content of varying quality Pristine content No virus checking Virus checks on every file ▪ ▪ Possible file corruption or malicious substitution Digital signature verifies every file is a bit-perfect ▪ ▪ copy of the original. Metadata can be corrupted ▪ Signed metadata ▪ No digital rights Leading digital rights management Designed to protect ◄ No digital rights management (DRM) integration Tightly integrated with commercially accepted ▪ ▪ DRM standards copyrights Leading commercial DRM standards. Integrated ▪ with MSFT now. IN the future, Real, Adobe. Random peer assignment Smart, local peering Topology-aware, “ISP- ◄ No knowledge of network topology Topologically optimized peer assignment ▪ ▪ Poor download speed for consumers Faster downloads for consumers ▪ ▪ friendly” Increased traffic at network peering points for ISP’s ▪ Minimize congestion at peering points ▪ ISP friendly ▪ Data transfer over TCP IP Data transfer over UDP Packets must be delivered in order Faster performance for consumers ▪ ▪ No firewall-to-firewall content serving Bandwidth savings for content providers ▪ ▪ No central server 24x7 grid servers Leads to unreliable performance Ensure content is available ▪ ▪ Consistently delivers ◄ No support for grid streaming Supports grid streaming ▪ ▪ high-quality end user Poor management of QoS Continuous management of QoS Can’t monitor packets to guide QoS Packet level monitoring to guide QoS ▪ ▪ experience No non-local detection of congestion Detect and avoid congestion anywhere on path ▪ ▪ between two clients Slower connection start-up, and fewer ▪ simultaneous connections – you find good peers Quickly connect to many peers and find best ▪ slower. sources sooner for faster delivery 6
7. Slide 7: Opportunities 1. Collaboration (Really) 2. Building on High Profile Commercial Adoption 3. Business Models and Economics + Advertising 7
8. Slide 8: Growing Momentum for Commercial P2P + “Early adopters” BBC, Channel4, Sky and others are starting to see widespread success and coverage + BBC: 120,000 client downloads in 1st week 8
9. Slide 9: Thank You Jeff Richards Vice President, Digital Content Services Email: jrichards@verisign.com Blog: http://blogs.verisign.com/demandinsights