JR Dcia P2 P Key Note 102907

DCIA P2P Advertising Upfront Jeff Richards Vice President, Digital Content Services

Highlights
Evolution of Content Delivery
Challenges
Opportunities

Why VeriSign and P2P?
More than $1.5B invested in digital content over the last 4 years
The “brand behind the brand” in mobile and broadband
Acquired Kontiki in March 2006
Sit in the middle of more than 25B Internet transactions – every day

Content Delivery Networks – An Evolution (As Predicted)
1st Generation CDN
2nd Generation CDN 3rd Generation CDN

Challenges
Respecting the PC
Security
Commercial P2P vs. File Sharing
“ Traffic Shaping”
Business Models and Economics

Commercial P2P vs. File Sharing
Not an “open network”
Designed to protect copyrights
Topology-aware, “ISP-friendly”
Consistently delivers high-quality end user experience

Opportunities
Collaboration (Really)
Building on High Profile Commercial Adoption
Business Models and Economics
Advertising

Growing Momentum for Commercial P2P
“Early adopters” BBC, Channel4, Sky and others are starting to see widespread success and coverage
BBC: 120,000 client downloads in 1 st week

Thank You Jeff Richards Vice President, Digital Content Services Email: [email_address] Blog: http://blogs.verisign.com/demandinsights

JR Dcia P2 P Key Note 102907

by jrichards23 on Oct 28, 2007

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JR Dcia P2 P Key Note 102907 — Presentation Transcript