DCIA P2P Advertising Upfront Jeff Richards Vice President, Digital Content Services

Highlights Evolution of Content Delivery Challenges Opportunities

Evolution of Content Delivery

Challenges

Opportunities

Why VeriSign and P2P? More than $1.5B invested in digital content over the last 4 years The “brand behind the brand” in mobile and broadband Acquired Kontiki in March 2006 Sit in the middle of more than 25B Internet transactions – every day

More than $1.5B invested in digital content over the last 4 years

The “brand behind the brand” in mobile and broadband

Acquired Kontiki in March 2006

Sit in the middle of more than 25B Internet transactions – every day

Content Delivery Networks – An Evolution (As Predicted) 1st Generation CDN 2nd Generation CDN 3rd Generation CDN

1st Generation CDN

Challenges Respecting the PC Security Commercial P2P vs. File Sharing “ Traffic Shaping” Business Models and Economics

Respecting the PC

Security

Commercial P2P vs. File Sharing

“ Traffic Shaping”

Business Models and Economics

Commercial P2P vs. File Sharing Not an “open network” Designed to protect copyrights Topology-aware, “ISP-friendly” Consistently delivers high-quality end user experience

Not an “open network”

Designed to protect copyrights

Topology-aware, “ISP-friendly”

Consistently delivers high-quality end user experience

Opportunities Collaboration (Really) Building on High Profile Commercial Adoption Business Models and Economics Advertising

Collaboration (Really)

Building on High Profile Commercial Adoption

Business Models and Economics

Advertising

Growing Momentum for Commercial P2P “Early adopters” BBC, Channel4, Sky and others are starting to see widespread success and coverage BBC: 120,000 client downloads in 1 st week

“Early adopters” BBC, Channel4, Sky and others are starting to see widespread success and coverage

BBC: 120,000 client downloads in 1 st week

Thank You Jeff Richards Vice President, Digital Content Services Email: [email_address] Blog: http://blogs.verisign.com/demandinsights