DCIA P2P Summit LA Jeff Richards Vice President, Digital Content Services

Highlights Market View Challenges Opportunities

Market View

Challenges

Opportunities

Why VeriSign and P2P? More than $1.5B invested in digital content over the last 4 years The “brand behind the brand” in mobile and broadband Aggressively embrace new technologies and markets Sit in the middle of more than 25B Internet transactions – every day

More than $1.5B invested in digital content over the last 4 years

The “brand behind the brand” in mobile and broadband

Aggressively embrace new technologies and markets

Sit in the middle of more than 25B Internet transactions – every day

Content Delivery Networks – An Evolution 1st Generation CDN 2nd Generation CDN 3rd Generation CDN

1st Generation CDN

Market View A burst of positive coverage in 2007 But…public perception remains mixed The market needs what P2P can deliver Legitimate, secure P2P is (quietly) taking hold

A burst of positive coverage in 2007

But…public perception remains mixed

The market needs what P2P can deliver

Legitimate, secure P2P is (quietly) taking hold

Long Form Content – The Next Wave The market is moving towards adoption of long form content distribution over the Internet US trails UK by ≈ 12 months See: iTunes, Sky, Channel4, BBC “ 20 million downloads, 1 million users” Why? Any content, any time, anywhere Why isn’t it moving faster? Economics Monetization Syndication Advertising

The market is moving towards adoption of long form content distribution over the Internet

US trails UK by ≈ 12 months

See: iTunes, Sky, Channel4, BBC

“ 20 million downloads, 1 million users”

Why?

Any content, any time, anywhere

Why isn’t it moving faster?

Economics

Monetization

Syndication

Advertising

Challenges Public perception Raising the profile of legitimate P2P “ Traffic Shaping” Business models and economics

Public perception

Raising the profile of legitimate P2P

“ Traffic Shaping”

Business models and economics

Opportunities Deliver a stellar consumer experience Continue to drive innovation Help _______ make money “ If each US household downloaded one 1080i resolution television episode from the Internet, we estimate it would represent almost as much data traffic as the CDN market leader delivered in all of 2006.” - Credit Suisse First Boston report, April 9 th , 2007

Deliver a stellar consumer experience

Continue to drive innovation

Help _______ make money

Thank You Jeff Richards Vice President, Digital Content Services [email_address]