Jr Dcia P2 P 61107

DCIA P2P Summit LA Jeff Richards Vice President, Digital Content Services

Highlights
Market View
Challenges
Opportunities

Why VeriSign and P2P?
More than $1.5B invested in digital content over the last 4 years
The “brand behind the brand” in mobile and broadband
Aggressively embrace new technologies and markets
Sit in the middle of more than 25B Internet transactions – every day

Content Delivery Networks – An Evolution
1st Generation CDN
2nd Generation CDN 3rd Generation CDN

Market View
A burst of positive coverage in 2007
But…public perception remains mixed
The market needs what P2P can deliver
Legitimate, secure P2P is (quietly) taking hold

Long Form Content – The Next Wave
The market is moving towards adoption of long form content distribution over the Internet
US trails UK by ≈ 12 months
See: iTunes, Sky, Channel4, BBC
“ 20 million downloads, 1 million users”
Why?
Any content, any time, anywhere
Why isn’t it moving faster?
Economics
Monetization
Syndication
Advertising

Challenges
Public perception
Raising the profile of legitimate P2P
“ Traffic Shaping”
Business models and economics

Opportunities
Deliver a stellar consumer experience
Continue to drive innovation
Help _______ make money
“ If each US household downloaded one 1080i resolution television episode from the Internet, we estimate it would represent almost as much data traffic as the CDN market leader delivered in all of 2006.” - Credit Suisse First Boston report, April 9 th , 2007

Thank You Jeff Richards Vice President, Digital Content Services [email_address]

Jr Dcia P2 P 61107

by jrichards23 on Jun 13, 2007

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Jr Dcia P2 P 61107 — Presentation Transcript