Jgr Hosting Con July07

“ Hosted Services: What’s Next” HostingCon July 25 th , 2007 Jeff Richards Vice President, Digital Content Services

Key Points for Discussion
Significant Shifts in the Content Delivery Landscape
The Rush to Quality
Any Time, Any Where
Restoring the Value of the Digital Asset
P2P: The Next Wave (Really)
Key Challenges

VeriSign: A Leader in Digital Content
Mobile services: music, commerce, messaging and personalization
1 billion accessible mobile subscribers globally
75+ direct carrier connections for SMS, PSMS, content delivery
400,000+ mobile content catalog items
7+ years of commercial experience
Mobile Broadband
Video content delivery platform for consumer and enterprise applications
Largest secure, DRM-enabled peer to peer platform in the world
30+ million PC peer client downloads across U.S. and UK
20,000+ pieces long-form video content
7 years of commercial experience

1. The Rush to Quality

The Internet: “Not Just for UGC Anymore” > > HIGHLIGHTS
BBC iPLayer set to launch end July ’07; available to 26 million UK license holders
AOl Hi-Q and In2TV: 100’s of shows and programs from Warner Bros, Nickelodeon, Comedy Central, A&E, MTV; mix of business models
Channel 4: VOD to PC, TV and mobile, free subscription and “catch up” of time shifted content
Sky Anytime: Cross-medium service free to premium satellite subscribers; more than one million subscribers

2. Any Time, Any Where PC TV Mobile Mobile Storefront Contestant Voice Tones Performance Ringtones Contestant Graphics iTV Campaigns Voting, Polling Sweepstakes Broadcast Integration Internet VOD HD Broadcast Replays Contestant Profiles HD Performance Archive

3. Restoring the Value of the Digital Asset Source: BigChampagne, one week in August 2006, US only 828,803 861,384 861,549 864,970 878,325 883,785 894,952 905,610 909,294 923,192 Number of Downloads / Week The Break-Up 10 Final Destination 9 Inside Man 8 The Devil Wears Prada 7 V for Vendetta 6 Superman Returns 5 Barnyard 4 Talladega Nights 3 The Benchwarmers 2 Pirates of the Caribbean 1 Title # $ 13,260,848 $ 3,315,212 828,803 The Break-Up 10 $ 140,898,824 $ 35,247,456 8,811,864 Total $ 3,445,536 $ 3,446,196 $ 3,459,880 $ 3,513,300 $ 3,535,140 $ 3,579,808 $ 3,622,440 $ 3,637,176 $ 3,692,768 @ $4 (Rental) $ 13,782,144 $ 13,784,784 $ 13,839,520 $ 14,053,200 $ 14,140,560 $ 14,319,232 $ 14,489,760 $ 14,548,704 $ 14,771,072 @ $16 (Purchase) 861,384 861,549 864,970 878,325 883,785 894,952 905,610 909,294 923,192 # Downloads/Wk. Final Destination 9 Inside Man 8 The Devil Wears Prada 7 V for Vendetta 6 Superman Returns 5 Barnyard 4 Talladega Nights 3 The Benchwarmers 2 Pirates of the Caribbean 1 Title #

Content Delivery Networks – An Evolution
1st Generation CDN
2nd Generation CDN 3rd Generation CDN

Why Peer-Assisted Delivery?
Economics
Quality
User Experience
It Works…Tens of Millions of Times Per Day

Challenges
Public perception
Raising the profile of legitimate P2P
Protecting the PC
“ Traffic Shaping”
Business models and economics

Thank You Jeff Richards Vice President, Digital Content Services [email_address]

Jgr Hosting Con July07

by jrichards23 on Jul 25, 2007

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Jgr Hosting Con July07 — Presentation Transcript