Jgr Hosting Con July07

Slideshow Transcript

1. Slide 1: “Hosted Services: What’s Next” HostingCon July 25th, 2007 Jeff Richards Vice President, Digital Content Services
2. Slide 2: Key Points for Discussion 1. Significant Shifts in the Content Delivery Landscape + The Rush to Quality + Any Time, Any Where + Restoring the Value of the Digital Asset 2. P2P: The Next Wave (Really) 3. Key Challenges 2
3. Slide 3: VeriSign: A Leader in Digital Content Mobile Broadband Video content delivery platform for + Mobile services: music, commerce, + consumer and enterprise messaging and personalization applications 1 billion accessible mobile + Largest secure, DRM-enabled peer + subscribers globally to peer platform in the world 75+ direct carrier connections for + 30+ million PC peer client + SMS, PSMS, content delivery downloads across U.S. and UK 400,000+ mobile content catalog + 20,000+ pieces long-form video + items content 7+ years of commercial experience + 7 years of commercial experience + 3
4. Slide 4: 1. The Rush to Quality 4
5. Slide 5: The Internet: “Not Just for UGC Anymore” > > HIGHLIGHTS BBC iPLayer set to launch end July ’07; + available to 26 million UK license holders AOl Hi-Q and In2TV: 100’s of shows and + programs from Warner Bros, Nickelodeon, Comedy Central, A&E, MTV; mix of business models Channel 4: VOD to PC, TV and mobile, + free subscription and “catch up” of time shifted content Sky Anytime: Cross-medium service free + to premium satellite subscribers; more than one million subscribers 5
6. Slide 6: 2. Any Time, Any Where Mobile iTV Campaigns Mobile Storefront Voting, Polling Contestant Voice Tones Sweepstakes Performance Ringtones Broadcast Integration Contestant Graphics PC TV Internet VOD HD Broadcast Replays Contestant Profiles HD Performance Archive 6
7. Slide 7: 3. Restoring the Value of the Digital Asset # Title # Downloads/Wk. @ $4 (Rental) @ $16 (Purchase) # Title Number of Downloads / Week 1 Pirates of of the Caribbean Pirates the Caribbean 923,192 $ 3,692,768 $ 14,771,072 1 923,192 2 The Benchwarmers 909,294 $ 3,637,176 $ 14,548,704 2 The Benchwarmers 909,294 3 Talladega Nights 905,610 $ 3,622,440 $ 14,489,760 3 Talladega Nights 905,610 4 Barnyard 894,952 $ 3,579,808 $ 14,319,232 4 Barnyard 894,952 5 Superman Returns 883,785 $ 3,535,140 $ 14,140,560 5 Superman Returns 883,785 6 V for Vendetta 878,325 $ 3,513,300 $ 14,053,200 6 V for Vendetta 878,325 7 The Devil Wears Prada 864,970 $ 3,459,880 $ 13,839,520 7 The Devil Wears Prada 864,970 8 Inside Man 861,549 $ 3,446,196 $ 13,784,784 8 Inside Man 861,549 9 Final Destination 861,384 $ 3,445,536 $ 13,782,144 9 Final Destination 861,384 10 The Break-Up 828,803 $ 3,315,212 $ 13,260,848 10 The Break-Up 828,803 Total 8,811,864 $ 35,247,456 $ 140,898,824 Source: BigChampagne, one week in August 2006, US only 7
8. Slide 8: Content Delivery Networks – An Evolution 1st Generation CDN 2nd Generation CDN 3rd Generation CDN 8
9. Slide 9: Why Peer-Assisted Delivery?  Economics  Quality  User Experience  It Works…Tens of Millions of Times Per Day 9
10. Slide 10: Challenges + Public perception + Raising the profile of legitimate P2P + Protecting the PC + “Traffic Shaping” + Business models and economics 10
11. Slide 11: Thank You Jeff Richards Vice President, Digital Content Services jrichards@verisign.com