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Mgt 453 fall2012 summary

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SDSU MGT 453 Course Summary - Prof. Ricardo dos Santos

SDSU MGT 453 Course Summary - Prof. Ricardo dos Santos


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  • 1. FALL 2012Class Summary December  10,  2012  
  • 2. •  Course Overview•  Textbooks•  Case Studies•  Group Project•  Supplement Exercises & Materials 2
  • 3. Imagination Creativity InnovationThe Power of Dreams Invention & Building Maximizing ValueImagining what does not yet exist The use of imagination to invent The use of resources andbeyond our senses and build new things processes to diffuse inventionsTEACHING METHODSText Books Case Studies Group Proj SupplementsIdeas & Entrepreneurship Product & Mgt Innovations Collaboration & Leadership Guest Speakers, Discussions, Essays 3
  • 4. “Chance favors the connected mind.” Steven JohnsonWhere Good Ideas ComeFromThe natural history of innovationPredictable PatternsAdjacent Slow Liquid Error Serendipity Platforms ExaptationPossible Hunch Networks 4
  • 5. “A startup is an organization built to search for a scalable business Steve Blank model”The Startup Owner’sManualA Step by Step GuideAdvice For StartupsCustomer Minimum Viable Business Model Persist ORDevelopment Product Canvas Pivot 5
  • 6. Students’ reflections on what makes an innovative product varied widely Innovative ProductSecondary ResearchFinding and reviewing an innovativeproduct (or company)Nature of InnovationOriginal Product Creative Business Model Impact on Society 6
  • 7. Students’ gained insight on the various levers of innovation Innovative PracticePrimary ResearchInterviewing leaders & stakeholders of aninnovative practice (mgt innovation)Levers of InnovationCompany Culture & Resource Allocation & Programs to FosterOpenness To New Structures to Support Internal & ExternalIdeas New Initiatives Collaboration 7
  • 8. 2. Early Discover stage idea development 1. Idea Accelerate generation/ Network selection 3. Proof of Concept FE of Innovation DNA MethodologyFront End of Innovation Discover, Network & AccelerateDealing with uncertainty: Vision is the cornerstone of innovation, but so isIdea generation & selection, early stage support and executiondevelopment, proof of conceptMajor TakeawaysInnovation requires a community of purposeCollaboration & leadership are hard, but necessaryDiversity & inclusion are highly recommended values 8
  • 9. Speakers Discussions EssaysEntrepreneurs Peer Reviews Contextual AdviceThey are people like you! Important to understand how a Your learn by doing – do seekJenny, Brad, Derek, Stefan, & Mike generation thinks advice in context to save timeMajor TakeawayGood to see creativity & innovation from anentrepreneurial perspective - Even largerorganizations can institutionalize entrepreneurship 9
  • 10. Disruption Design OpenDisruptive vs. Sustaining User Centric Seamless BoundariesDisruption is usually something Great things have a deep meaning, Smart people are everywhere,easier, more convenient, cheaper realized around constraints allow new connectionsMajor TakeawayNew technologies and new business models allow theredefining of almost anything (at varying speeds) 10
  • 11. “Human salvation lies in the handsof the creatively maladjusted.” Martin Luther King, Jr. 11
  • 12. THANK YOU! Rdossant@mail.sdsu.edu 12

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