RSS

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definition and introduction to RSS

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RSS

  1. 1. RSS Defined <ul><li>RSS </li></ul>
  2. 2. RSS <ul><li>Really Simply Syndication </li></ul><ul><li>XML file format </li></ul><ul><ul><li>Universally readable by feed readers and podcatching software </li></ul></ul><ul><li>XML vs. RSS </li></ul><ul><ul><li>Either term/button can refer to the existence of a feed (RSS = process; XML = file format) </li></ul></ul>RSS XML
  3. 3. What does XML look like? <ul><li><?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; standalone=&quot;yes&quot;?> </li></ul><ul><li><?xml-stylesheet href=&quot;http://www.blogger.com/styles/atom.css&quot; type=&quot;text/css&quot;?> </li></ul><ul><li><feed xmlns=&quot;http://purl.org/atom/ns#&quot; version=&quot;0.3&quot; xml:lang=&quot;en-US&quot;> </li></ul><ul><li><link href=&quot;https://www.blogger.com/atom/21171622&quot; rel=&quot;service.post&quot; title=&quot;FacDev Training Blog&quot; type=&quot;application/atom+xml&quot;/> </li></ul><ul><li><link href=&quot;https://www.blogger.com/atom/21171622&quot; rel=&quot;service.feed&quot; title=&quot;FacDev Training Blog&quot; type=&quot;application/atom+xml&quot;/> </li></ul><ul><li><title mode=&quot;escaped&quot; type=&quot;text/html&quot;>FacDev Training Blog</title> </li></ul><ul><li><tagline mode=&quot;escaped&quot; type=&quot;text/html&quot;/> </li></ul><ul><li><link href=&quot;http://facdevblog.blogspot.com&quot; rel=&quot;alternate&quot; title=&quot;FacDev Training Blog&quot; type=&quot;text/html&quot;/> </li></ul><ul><li><id>tag:blogger.com,1999:blog-21171622</id> </li></ul><ul><li><modified>2006-08-01T18:21:09Z</modified> </li></ul><ul><li><generator url=&quot;http://www.blogger.com/&quot; version=&quot;6.72&quot;>Blogger</generator> </li></ul><ul><li><info mode=&quot;xml&quot; type=&quot;text/html&quot;> </li></ul><ul><li><div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;>This is an Atom formatted XML site feed. It is intended to be viewed in a Newsreader or syndicated to another site. Please visit the <a href=&quot;http://help.blogger.com/bin/answer.py?answer=697&quot;>Blogger Help</a> for more info.</div> </li></ul><ul><li></info> </li></ul><ul><li><convertLineBreaks xmlns=&quot;http://www.blogger.com/atom/ns#&quot;>true</convertLineBreaks> </li></ul><ul><li><entry xmlns=&quot;http://purl.org/atom/ns#&quot;> </li></ul><ul><li><link href=&quot;https://www.blogger.com/atom/21171622/115445327151970183&quot; rel=&quot;service.edit&quot; title=&quot;Creating and Using Blogs&quot; type=&quot;application/atom+xml&quot;/> </li></ul><ul><li><author> </li></ul><ul><li><name>Jason Rhode</name> </li></ul><ul><li></author> </li></ul><ul><li><issued>2006-08-01T12:27:00-05:00</issued> </li></ul><ul><li><modified>2006-08-01T17:27:51Z</modified> </li></ul>
  4. 4. Traditional “Pulling” of Content from the WWW
  5. 5. “ Traditional” Way of Reading a Blog Blog Posting 2 Blog Posting 1 Blog Posting 3
  6. 6. Pushing Content via a Blog, RSS, & Feed Reader User-determined frequency Notice of new items available Manual or automated download of content Read new items soon after being posted Blog Posting 1 Blog Posting 2 Blog Posting 3 XML
  7. 7. RSS as a Funnel
  8. 8. Benefits
  9. 9. Pushing vs. Pulling
  10. 10. Easy to create
  11. 11. Affordability
  12. 12. Online, worldwide audience
  13. 13. Aggregation
  14. 14. Syndication
  15. 15. Searchability
  16. 16. Drawbacks
  17. 17. Online, worldwide audience
  18. 18. Searchability
  19. 19. Accessible outside of password-protected area

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