How to Make the Most of the Post and
Beat the Tweet:
Social Media 101
Introduction to Facebook and Twitter
Slides availabl...
Presenter
2
Jason Rhode, Ph.D.
Assistant Director, Faculty
Development and Instructional
Design Center
Northern Illinois U...
Agenda
• Facebook Basics
• Create Page
• Create Group
• Create Event
• Twitter Basics
• Send Text Tweet with
Hashtag
• Sen...
Facebook
4
4
Facebook: What is it?
• Social networking tool, allowing users to
connect with each other online
• Allows individuals to c...
Optimizedfor MobilePlatforms
6
Native Apps for MobileDevices
7
Desktop Clients
seesmic.com/seesmic_desktop
8
7 Things YouShouldKnow…
educause.edu/ELI/7ThingsYouShouldKnowAboutFaceb/
156820
9
Profiles
10
News Feed
11
Wall
12
Groups
13
Personal Pages
facebook.com/jasonrhodephd
14
Organization Pages
facebook.com/facdev
15
Events
facebook.com/events
16
Groups vs. Pages
• No updates
• No applications
• No usage stats
• Open, closed, or secret
• Not indexed by external
searc...
Fans vs. Friends
• Can view any public
posts to a public Page
Wall
• Status updates posted
to a Page appear in
Fans’ news ...
Create a Page
facebook.com/pages/create.php
19
Create a Group
facebook.com/groups
20
Create an Event
facebook.com/events/create
21
Facebook HelpCenter
facebook.com/help
22
Twitter
23
23
Twitter Described
“Part blog, part social networking site, and part
cell phone/IM tool. It is designed to let users
descri...
Twitter Search
25
TrendingTopics
"most breaking" news stories from across the world; hottest
emerging trends and topics of discussion on Twi...
Platform Independent
• Twitter messages, referred to as “tweets” can
be sent and received from multiple platforms:
– Web-b...
The Web: Twitter.com
28
Twitter App:Smart Phone
29
Twitter App:iPad
30
SMS
• Account can be
configured to allow for
messages to be sent via
SMS to 40404
31
http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_
p.php 32
Election Coverage on Twitter
http://www.cnn.com/SPECIALS/2010/election.pulse
33
Iranian ElectionProtests & Twitter
http://www.newsweek.com/2009/06/25/a-twitter-timeline-of-the-iran-election.html
34
Haiti Earthquake
http://mashable.com/2010/01/12/haiti-earthquake-pictures
35
FollowingOthers
Following someone on
Twitter means:
a) you are subscribing
to their Tweets as a
Follower
b) their updates ...
Followers
People who receive your tweets
37
Anatomy of a Tweet
38
Hashtag (#)
The # symbol, called a hashtag, is used to mark keywords or
topics in a Tweet. It was created organically by T...
@Mention
Any Twitter update that contains @username anywhere in the
body of the Tweet. (Yes, this means that replies are a...
@Reply
Public reply to another Twitter user, always beginning with
@username
41
Retweet (RT)
Tweet that is reposted to your followers, either by clicking the
“Retweet” link on the Twitter website or by ...
Direct Message (D)
private message sent via Twitter to one of your followers
43
Favorites
Favorites, represented by a small star icon next to a Tweet, are most
commonly used when users like a Tweet and ...
Lists
Collections of other users
45
More Resources
https://sites.google.com/site/twitterinedu/resources
46
SendText Tweet withHashtag
47
Send@Reply
48
SendDirect Message
49
Tweet Photo
50
Twitter Help Center
support.twitter.com
51
How to Make the Most of the
Post and Beat the Tweet:
Social Media 101
Introduction to Facebook and Twitter
Slides availabl...
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  • How to Make the Most of the Post and Beat the Tweet: Social Media 101

    1. 1. How to Make the Most of the Post and Beat the Tweet: Social Media 101 Introduction to Facebook and Twitter Slides available for download from http://j.mp/niusm101
    2. 2. Presenter 2 Jason Rhode, Ph.D. Assistant Director, Faculty Development and Instructional Design Center Northern Illinois University niu.edu/jrhode jrhode@niu.edu twitter.com/jrhode
    3. 3. Agenda • Facebook Basics • Create Page • Create Group • Create Event • Twitter Basics • Send Text Tweet with Hashtag • Send @Reply • Send Direct Message • Tweet photo 3
    4. 4. Facebook 4 4
    5. 5. Facebook: What is it? • Social networking tool, allowing users to connect with each other online • Allows individuals to create profiles that include almost anything they want to post • Dynamically links users’ information to others with similar information • Allows for easy, spontaneous networking accessible online or on mobile devices 5
    6. 6. Optimizedfor MobilePlatforms 6
    7. 7. Native Apps for MobileDevices 7
    8. 8. Desktop Clients seesmic.com/seesmic_desktop 8
    9. 9. 7 Things YouShouldKnow… educause.edu/ELI/7ThingsYouShouldKnowAboutFaceb/ 156820 9
    10. 10. Profiles 10
    11. 11. News Feed 11
    12. 12. Wall 12
    13. 13. Groups 13
    14. 14. Personal Pages facebook.com/jasonrhodephd 14
    15. 15. Organization Pages facebook.com/facdev 15
    16. 16. Events facebook.com/events 16
    17. 17. Groups vs. Pages • No updates • No applications • No usage stats • Open, closed, or secret • Not indexed by external search engines like Google • Updates directly to user news feeds • Can add many applications • Usage stats including visitors per day • Public • Indexed by external search engines like Google Facebook Groups Facebook Pages 17
    18. 18. Fans vs. Friends • Can view any public posts to a public Page Wall • Status updates posted to a Page appear in Fans’ news feed • Acquaintances • Can post to Page Wall • Can view posts to a Friend’s Wall as set via user’s privacy settings • Status updates posted to a Profile appear in Friends’ news feed • Personal friends & family members • Can post to Friend’s Wall Facebook Fans Facebook Friends 18
    19. 19. Create a Page facebook.com/pages/create.php 19
    20. 20. Create a Group facebook.com/groups 20
    21. 21. Create an Event facebook.com/events/create 21
    22. 22. Facebook HelpCenter facebook.com/help 22
    23. 23. Twitter 23 23
    24. 24. Twitter Described “Part blog, part social networking site, and part cell phone/IM tool. It is designed to let users describe what they are doing or thinking at a given moment, in 140 characters or less” – Educause 7 Things You Should Know About Twitter 24
    25. 25. Twitter Search 25
    26. 26. TrendingTopics "most breaking" news stories from across the world; hottest emerging trends and topics of discussion on Twitter 26
    27. 27. Platform Independent • Twitter messages, referred to as “tweets” can be sent and received from multiple platforms: – Web-based Twitter account – Software client on any desktop or laptop – Twitter app on smart phone – Twitter app on tablet – SMS from any phone • The same Twitter account can be accessed from any of the above platforms! 27
    28. 28. The Web: Twitter.com 28
    29. 29. Twitter App:Smart Phone 29
    30. 30. Twitter App:iPad 30
    31. 31. SMS • Account can be configured to allow for messages to be sent via SMS to 40404 31
    32. 32. http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_ p.php 32
    33. 33. Election Coverage on Twitter http://www.cnn.com/SPECIALS/2010/election.pulse 33
    34. 34. Iranian ElectionProtests & Twitter http://www.newsweek.com/2009/06/25/a-twitter-timeline-of-the-iran-election.html 34
    35. 35. Haiti Earthquake http://mashable.com/2010/01/12/haiti-earthquake-pictures 35
    36. 36. FollowingOthers Following someone on Twitter means: a) you are subscribing to their Tweets as a Follower b) their updates will appear in your timeline c) that person has permission to send you private Tweets, called direct messages 36
    37. 37. Followers People who receive your tweets 37
    38. 38. Anatomy of a Tweet 38
    39. 39. Hashtag (#) The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. 39
    40. 40. @Mention Any Twitter update that contains @username anywhere in the body of the Tweet. (Yes, this means that replies are also considered mentions.) 40
    41. 41. @Reply Public reply to another Twitter user, always beginning with @username 41
    42. 42. Retweet (RT) Tweet that is reposted to your followers, either by clicking the “Retweet” link on the Twitter website or by beginning a tweet with RT @username 42
    43. 43. Direct Message (D) private message sent via Twitter to one of your followers 43
    44. 44. Favorites Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet and wish to save it for later.44
    45. 45. Lists Collections of other users 45
    46. 46. More Resources https://sites.google.com/site/twitterinedu/resources 46
    47. 47. SendText Tweet withHashtag 47
    48. 48. Send@Reply 48
    49. 49. SendDirect Message 49
    50. 50. Tweet Photo 50
    51. 51. Twitter Help Center support.twitter.com 51
    52. 52. How to Make the Most of the Post and Beat the Tweet: Social Media 101 Introduction to Facebook and Twitter Slides available for download from http://j.mp/niusm101 52

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