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How to Make the Most of the Post and Beat the Tweet: Social Media 101

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How to Make the Most of the Post and Beat the Tweet: Social Media 101 How to Make the Most of the Post and Beat the Tweet: Social Media 101 Presentation Transcript

  • How to Make the Most of the Post and Beat the Tweet: Social Media 101 Introduction to Facebook and Twitter Slides available for download from http://j.mp/niusm101
  • PresenterJason Rhode, Ph.D.Assistant Director, FacultyDevelopment and InstructionalDesign CenterNorthern Illinois Universityniu.edu/jrhodejrhode@niu.edutwitter.com/jrhode 2
  • Agenda• Facebook Basics • Twitter Basics• Create Page • Send Text Tweet with• Create Group Hashtag• Create Event • Send @Reply • Send Direct Message • Tweet photo 3
  • Facebook 4 4
  • Facebook: What is it?• Social networking tool, allowing users to connect with each other online• Allows individuals to create profiles that include almost anything they want to post• Dynamically links users’ information to others with similar information• Allows for easy, spontaneous networking accessible online or on mobile devices 5
  • Optimized for Mobile Platforms 6
  • Native Apps for Mobile Devices 7
  • Desktop Clientsseesmic.com/seesmic_desktop 8
  • 7 Things You Should Know… educause.edu/ELI/7ThingsYouShouldKnowAboutFaceb/ 156820 9
  • Profiles 10
  • News Feed 11
  • Wall 12
  • Groups 13
  • Personal Pagesfacebook.com/jasonrhodephd 14
  • Organization Pagesfacebook.com/facdev 15
  • Eventsfacebook.com/events 16
  • Groups vs. Pages Facebook Groups Facebook Pages• No updates • Updates directly to user• No applications news feeds• No usage stats • Can add many• Open, closed, or secret applications• Not indexed by external • Usage stats including search engines like visitors per day Google • Public • Indexed by external search engines like Google 17
  • Fans vs. Friends Facebook Fans Facebook Friends• Can view any public • Can view posts to a posts to a public Page Friend’s Wall as set via Wall user’s privacy settings• Status updates posted • Status updates posted to a Page appear in to a Profile appear in Fans’ news feed Friends’ news feed• Acquaintances • Personal friends &• Can post to Page Wall family members • Can post to Friend’s Wall 18
  • Create a Pagefacebook.com/pages/create.php 19
  • Create a Groupfacebook.com/groups 20
  • Create an Eventfacebook.com/events/create 21
  • Facebook Help Centerfacebook.com/help 22
  • Twitter 23 23
  • Twitter Described“Part blog, part social networking site, and part cell phone/IM tool. It is designed to let users describe what they are doing or thinking at a given moment, in 140 characters or less” – Educause 7 Things You Should Know About Twitter 24
  • Twitter Search 25
  • Trending Topics"most breaking" news stories from across the world; hottest emerging trends and topics of discussion on Twitter 26
  • Platform Independent• Twitter messages, referred to as “tweets” can be sent and received from multiple platforms: – Web-based Twitter account – Software client on any desktop or laptop – Twitter app on smart phone – Twitter app on tablet – SMS from any phone• The same Twitter account can be accessed from any of the above platforms! 27
  • The Web: Twitter.com 28
  • Twitter App: Smart Phone 29
  • Twitter App: iPad 30
  • SMS• Account can be configured to allow for messages to be sent via SMS to 40404 31
  • http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_ p.php 32
  • Election Coverage on Twitter http://www.cnn.com/SPECIALS/2010/election.pulse 33
  • Iranian Election Protests & Twitterhttp://www.newsweek.com/2009/06/25/a-twitter-timeline-of-the-iran-election.html 34
  • Haiti Earthquakehttp://mashable.com/2010/01/12/haiti-earthquake-pictures 35
  • Following Others Following someone on Twitter means: a) you are subscribing to their Tweets as a Follower b) their updates will appear in your timeline c) that person has permission to send you private Tweets, called direct messages 36
  • FollowersPeople who receive your tweets 37
  • Anatomy of a Tweet 38
  • Hashtag (#) The # symbol, called a hashtag, is used to mark keywords ortopics in a Tweet. It was created organically by Twitter users as a way to categorize messages. 39
  • @MentionAny Twitter update that contains @username anywhere in the body of the Tweet. (Yes, this means that replies are also considered mentions.) 40
  • @ReplyPublic reply to another Twitter user, always beginning with @username 41
  • Retweet (RT)Tweet that is reposted to your followers, either by clicking the“Retweet” link on the Twitter website or by beginning a tweet with RT @username 42
  • Direct Message (D)private message sent via Twitter to one of your followers 43
  • FavoritesFavorites, represented by a small star icon next to a Tweet, are mostcommonly used when users like a Tweet and wish to save it for later. 44
  • ListsCollections of other users 45
  • More Resourceshttps://sites.google.com/site/twitterinedu/resources 46
  • Send Text Tweet with Hashtag 47
  • Send @Reply 48
  • Send Direct Message 49
  • Tweet Photo 50
  • Twitter Help Centersupport.twitter.com 51
  • How to Make the Most of the Post and Beat the Tweet: Social Media 101 Introduction to Facebook and TwitterSlides available for download from http://j.mp/niusm101 52