Your SlideShare is downloading. ×
How to Make the Most of the Post and Beat the Tweet: Social Media 101
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to Make the Most of the Post and Beat the Tweet: Social Media 101

803
views

Published on

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
803
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • See in Real Time what people are saying about a given topic
  • Transcript

    • 1. How to Make the Most of the Post and Beat the Tweet: Social Media 101 Introduction to Facebook and Twitter Slides available for download from http://j.mp/niusm101
    • 2. Presenter 2 Jason Rhode, Ph.D. Assistant Director, Faculty Development and Instructional Design Center Northern Illinois University niu.edu/jrhode jrhode@niu.edu twitter.com/jrhode
    • 3. Agenda • Facebook Basics • Create Page • Create Group • Create Event • Twitter Basics • Send Text Tweet with Hashtag • Send @Reply • Send Direct Message • Tweet photo 3
    • 4. Facebook 4 4
    • 5. Facebook: What is it? • Social networking tool, allowing users to connect with each other online • Allows individuals to create profiles that include almost anything they want to post • Dynamically links users’ information to others with similar information • Allows for easy, spontaneous networking accessible online or on mobile devices 5
    • 6. Optimizedfor MobilePlatforms 6
    • 7. Native Apps for MobileDevices 7
    • 8. Desktop Clients seesmic.com/seesmic_desktop 8
    • 9. 7 Things YouShouldKnow… educause.edu/ELI/7ThingsYouShouldKnowAboutFaceb/ 156820 9
    • 10. Profiles 10
    • 11. News Feed 11
    • 12. Wall 12
    • 13. Groups 13
    • 14. Personal Pages facebook.com/jasonrhodephd 14
    • 15. Organization Pages facebook.com/facdev 15
    • 16. Events facebook.com/events 16
    • 17. Groups vs. Pages • No updates • No applications • No usage stats • Open, closed, or secret • Not indexed by external search engines like Google • Updates directly to user news feeds • Can add many applications • Usage stats including visitors per day • Public • Indexed by external search engines like Google Facebook Groups Facebook Pages 17
    • 18. Fans vs. Friends • Can view any public posts to a public Page Wall • Status updates posted to a Page appear in Fans’ news feed • Acquaintances • Can post to Page Wall • Can view posts to a Friend’s Wall as set via user’s privacy settings • Status updates posted to a Profile appear in Friends’ news feed • Personal friends & family members • Can post to Friend’s Wall Facebook Fans Facebook Friends 18
    • 19. Create a Page facebook.com/pages/create.php 19
    • 20. Create a Group facebook.com/groups 20
    • 21. Create an Event facebook.com/events/create 21
    • 22. Facebook HelpCenter facebook.com/help 22
    • 23. Twitter 23 23
    • 24. Twitter Described “Part blog, part social networking site, and part cell phone/IM tool. It is designed to let users describe what they are doing or thinking at a given moment, in 140 characters or less” – Educause 7 Things You Should Know About Twitter 24
    • 25. Twitter Search 25
    • 26. TrendingTopics "most breaking" news stories from across the world; hottest emerging trends and topics of discussion on Twitter 26
    • 27. Platform Independent • Twitter messages, referred to as “tweets” can be sent and received from multiple platforms: – Web-based Twitter account – Software client on any desktop or laptop – Twitter app on smart phone – Twitter app on tablet – SMS from any phone • The same Twitter account can be accessed from any of the above platforms! 27
    • 28. The Web: Twitter.com 28
    • 29. Twitter App:Smart Phone 29
    • 30. Twitter App:iPad 30
    • 31. SMS • Account can be configured to allow for messages to be sent via SMS to 40404 31
    • 32. http://www.editorsweblog.org/multimedia/2009/01/twitter_first_off_the_mark_with_hudson_ p.php 32
    • 33. Election Coverage on Twitter http://www.cnn.com/SPECIALS/2010/election.pulse 33
    • 34. Iranian ElectionProtests & Twitter http://www.newsweek.com/2009/06/25/a-twitter-timeline-of-the-iran-election.html 34
    • 35. Haiti Earthquake http://mashable.com/2010/01/12/haiti-earthquake-pictures 35
    • 36. FollowingOthers Following someone on Twitter means: a) you are subscribing to their Tweets as a Follower b) their updates will appear in your timeline c) that person has permission to send you private Tweets, called direct messages 36
    • 37. Followers People who receive your tweets 37
    • 38. Anatomy of a Tweet 38
    • 39. Hashtag (#) The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. 39
    • 40. @Mention Any Twitter update that contains @username anywhere in the body of the Tweet. (Yes, this means that replies are also considered mentions.) 40
    • 41. @Reply Public reply to another Twitter user, always beginning with @username 41
    • 42. Retweet (RT) Tweet that is reposted to your followers, either by clicking the “Retweet” link on the Twitter website or by beginning a tweet with RT @username 42
    • 43. Direct Message (D) private message sent via Twitter to one of your followers 43
    • 44. Favorites Favorites, represented by a small star icon next to a Tweet, are most commonly used when users like a Tweet and wish to save it for later.44
    • 45. Lists Collections of other users 45
    • 46. More Resources https://sites.google.com/site/twitterinedu/resources 46
    • 47. SendText Tweet withHashtag 47
    • 48. Send@Reply 48
    • 49. SendDirect Message 49
    • 50. Tweet Photo 50
    • 51. Twitter Help Center support.twitter.com 51
    • 52. How to Make the Most of the Post and Beat the Tweet: Social Media 101 Introduction to Facebook and Twitter Slides available for download from http://j.mp/niusm101 52