The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)

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Apps have become the primary way we interact with information. Globally, nationally and locally, app usage is not only growing; it’s dominating. But there’s a problem in this brave, new, app-driven world. With usage soaring, app downloads growing, and an abundance of options for users to choose from, too many apps go unnoticed. You need to be able to create a stand out experience that makes your app the go-to choice. So what does that experience look like? And how exactly has the world become appified? To answer those questions, we’ve put together our own app manifesto.

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The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)

  1. MANIFESTO WORLD WIDE WEB the HOWTOWININABRAVE,
 NEWAPP-DRIVENWORLD. app!
  2. In 2008, everyone thought apps were a fad. They couldn’t have been more wrong. Apps have become the dominant way we interact with information— and the world.” Raj Aggarwal, Localytics CEO “
  3. 48,000APPS ARE DOWNLOADED FROM 
 THE APPSTORE EVERY 60 SECONDS. Mashable, 2014
  4. Statista, October 2013 Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13 60 30 15 5 1.50.01 60
 BILLION THE NUMBER OF DOWNLOADS APPLE’S APP STORE REACHED IN <5 YEARS. DOWNLOADS (in billions) Apple, 2013
  5. Nielsen, 2014 41APPS ARE INSTALLED ON THE AVERAGE 
 US SMARTPHONE.
  6. Portio Research, March 2013 7.2
BILLION EARTH’S POPULATION: 4.4BILLION THE PROJECTED NUMBER OF APP USERS GLOBALLY, BY THE END OF 2017:
  7. 22 MIN. 60.3 MIN. AMOUNT OF TIME PER DAY THE AVERAGE US MOBILE CONSUMER SPENDS WITH APPS. 00:22 The amount of time the average US mobile consumer spends per day with apps: AMOUNT OF TIME PER DAY 
 THE AVERAGE US CONSUMER SPENDS ON THE MOBILE WEB. Nielsen & Comscore, 2014
  8. Nielsen, 2013 OURAPP-ETITE
 ISGROWING. 35 70 105 140 2013 2014 Time Spent with Apps Time Spent with Mobile Web 2013 2014
  9. Apple, January 2014 
 $10
 BILLION
 !TOTAL APP REVENUE FOR THE APP STORE IN 2013. OVER $1B OF THAT WAS 
 IN DECEMBER ALONE.
  10. ABI Research, March 2013 & Portio Research, March 2013 
 $92
 BILLION PROJECTED GLOBAL APP REVENUE BY 2018. $27B 2016 2017 2018 $63B $92B
  11. Gartner, 2014 PROJECTED WORLDWIDE MOBILE AD REVENUE BY 2017. $42BILLION
  12. $50KDAILY REVENUE EARNED BY MAKE IT RAIN (GAMING APP) FROM ADVERTISING 
 + IN-APP PURCHASES. VentureBeat, May 2014
  13. Distimo, December 2013 
 92%PROPORTION OF REVENUE BASED ON IN-APP PURCHASES IN THE APP STORE IN 2013. eMarketer, 2013
  14. BRAVE NEW WAYS… of EMERGING MARKETS where apps are being used in & the brave new world 
 let’s not forget
  15. SELLING SHEEP LIKE on Instagram.
  16. HOUSTON, WE HAVE A PROBLEM.
  17. 20 
 MILLION THE NUMBER OF RESULTS ON GOOGLE FOR THIS POPULAR SEARCH:
  18. 20% THE PERCENTAGE OF USERS WHO ONLY OPEN AN APP ONCE. Localytics, 2014
  19. 60%THE LIKELIHOOD THAT AN APP USER WHO DOESN’T RETURN WITHIN 7 DAYS 
 WILL NEVER RETURN. Localytics, 2014
  20. Appiterate, November 2013 Forced social logins Privacy concerns Intrusive ads Bad UI/UX Freezing Complex registration Annoying notifications 71% 68% 48% 42% 29% 23% 19% TOP 7 REASONS WHY PEOPLE 
 UNINSTALL MOBILE APPS* *AS A % OF ALL RESPONDENTS. EACH PARTICIPANT MENTIONED THREE REASONS.
  21. 25% THE PERCENT INCREASE OF IN-APP PURCHASES BY LOYAL USERS VS. AVERAGE USERS. Localytics, 2012
  22. TO WINNINGIN THIS BRAVE, NEW APP-DRIVEN WORLD? SO WHAT’S THE SECRET
  23. APPSTHAT MAKE ROCK!
  24. MAKEIT PERSONAL. JETSETTER
  25. MAKEITENGAGING. TWO DOTSSWARMUP
  26. MAKEITBI-DIRECTIONAL. GOGOBOT
  27. APP-IFIED
 WORLD? ARE YOU READY FOR THE
  28. LEARN MORE ABOUT 
 MAKING APPS THAT ROCK: LOCALYTICS.COM

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