Apps have become the primary way we interact with information. Globally, nationally and locally, app usage is not only growing; it’s dominating. But there’s a problem in this brave, new, app-driven world. With usage soaring, app downloads growing, and an abundance of options for users to choose from, too many apps go unnoticed. You need to be able to create a stand out experience that makes your app the go-to choice. So what does that experience look like? And how exactly has the world become appified? To answer those questions, we’ve put together our own app manifesto.