MANIFESTO
WORLD WIDE WEB
the
HOWTOWININABRAVE,

NEWAPP-DRIVENWORLD.
app!
In 2008, everyone thought
apps were a fad. They couldn’t
have been more wrong. Apps
have become the dominant way
we intera...
48,000APPS ARE DOWNLOADED FROM 

THE APPSTORE EVERY 60 SECONDS.
Mashable, 2014
Statista, October 2013
Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13
60
30
15
5
1.50.01
60

BILLION
THE NUMBER OF DOWNLOADS
AP...
Nielsen, 2014
41APPS ARE INSTALLED
ON THE AVERAGE 

US SMARTPHONE.
Portio Research, March 2013
7.2
BILLION
EARTH’S POPULATION:
4.4BILLION
THE PROJECTED NUMBER
OF APP USERS GLOBALLY,
BY THE ...
22 MIN.
60.3 MIN.
AMOUNT OF TIME PER DAY THE
AVERAGE US MOBILE CONSUMER
SPENDS WITH APPS.
00:22
The amount of time
the ave...
Nielsen, 2013
OURAPP-ETITE

ISGROWING.
35
70
105
140
2013 2014
Time Spent with Apps
Time Spent with Mobile Web
2013 2014
Apple, January 2014


$10

BILLION

!TOTAL APP REVENUE FOR
THE APP STORE IN 2013.
OVER $1B OF THAT WAS 

IN DECEMBER ALONE.
ABI Research, March 2013 & Portio Research, March 2013


$92

BILLION
PROJECTED GLOBAL APP
REVENUE BY 2018.
$27B
2016 2017...
Gartner, 2014
PROJECTED WORLDWIDE
MOBILE AD REVENUE BY 2017.
$42BILLION
$50KDAILY REVENUE EARNED
BY MAKE IT RAIN (GAMING
APP) FROM ADVERTISING 

+ IN-APP PURCHASES.
VentureBeat, May 2014
Distimo, December 2013


92%PROPORTION OF REVENUE
BASED ON IN-APP PURCHASES
IN THE APP STORE IN 2013.
eMarketer, 2013
BRAVE NEW WAYS…
of EMERGING MARKETS
where apps are being used in
&
the brave new world 

let’s not forget
SELLING
SHEEP
LIKE
on Instagram.
HOUSTON,
WE HAVE A
PROBLEM.
20 

MILLION
THE NUMBER OF
RESULTS ON
GOOGLE FOR THIS
POPULAR SEARCH:
20%
THE PERCENTAGE OF
USERS WHO ONLY
OPEN AN APP ONCE.
Localytics, 2014
60%THE LIKELIHOOD THAT
AN APP USER WHO
DOESN’T RETURN
WITHIN 7 DAYS 

WILL NEVER RETURN.
Localytics, 2014
Appiterate, November 2013
Forced social logins
Privacy concerns
Intrusive ads
Bad UI/UX
Freezing
Complex registration
Anno...
25%
THE PERCENT
INCREASE OF IN-APP
PURCHASES BY LOYAL
USERS VS. AVERAGE
USERS.
Localytics, 2012
TO WINNINGIN THIS BRAVE, NEW
APP-DRIVEN WORLD?
SO WHAT’S THE SECRET
APPSTHAT
MAKE
ROCK!
MAKEIT
PERSONAL.
JETSETTER
MAKEITENGAGING.
TWO DOTSSWARMUP
MAKEITBI-DIRECTIONAL.
GOGOBOT
APP-IFIED

WORLD?
ARE YOU READY FOR THE
LEARN MORE ABOUT 

MAKING APPS THAT ROCK:
LOCALYTICS.COM
The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)
The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)
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The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)

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Apps have become the primary way we interact with information. Globally, nationally and locally, app usage is not only growing; it’s dominating. But there’s a problem in this brave, new, app-driven world. With usage soaring, app downloads growing, and an abundance of options for users to choose from, too many apps go unnoticed. You need to be able to create a stand out experience that makes your app the go-to choice. So what does that experience look like? And how exactly has the world become appified? To answer those questions, we’ve put together our own app manifesto.

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The World Wide App Manifesto: How to Win in a Brave, New, App-Driven World (From Localytics)

  1. 1. MANIFESTO WORLD WIDE WEB the HOWTOWININABRAVE,
 NEWAPP-DRIVENWORLD. app!
  2. 2. In 2008, everyone thought apps were a fad. They couldn’t have been more wrong. Apps have become the dominant way we interact with information— and the world.” Raj Aggarwal, Localytics CEO “
  3. 3. 48,000APPS ARE DOWNLOADED FROM 
 THE APPSTORE EVERY 60 SECONDS. Mashable, 2014
  4. 4. Statista, October 2013 Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13 60 30 15 5 1.50.01 60
 BILLION THE NUMBER OF DOWNLOADS APPLE’S APP STORE REACHED IN <5 YEARS. DOWNLOADS (in billions) Apple, 2013
  5. 5. Nielsen, 2014 41APPS ARE INSTALLED ON THE AVERAGE 
 US SMARTPHONE.
  6. 6. Portio Research, March 2013 7.2
BILLION EARTH’S POPULATION: 4.4BILLION THE PROJECTED NUMBER OF APP USERS GLOBALLY, BY THE END OF 2017:
  7. 7. 22 MIN. 60.3 MIN. AMOUNT OF TIME PER DAY THE AVERAGE US MOBILE CONSUMER SPENDS WITH APPS. 00:22 The amount of time the average US mobile consumer spends per day with apps: AMOUNT OF TIME PER DAY 
 THE AVERAGE US CONSUMER SPENDS ON THE MOBILE WEB. Nielsen & Comscore, 2014
  8. 8. Nielsen, 2013 OURAPP-ETITE
 ISGROWING. 35 70 105 140 2013 2014 Time Spent with Apps Time Spent with Mobile Web 2013 2014
  9. 9. Apple, January 2014 
 $10
 BILLION
 !TOTAL APP REVENUE FOR THE APP STORE IN 2013. OVER $1B OF THAT WAS 
 IN DECEMBER ALONE.
  10. 10. ABI Research, March 2013 & Portio Research, March 2013 
 $92
 BILLION PROJECTED GLOBAL APP REVENUE BY 2018. $27B 2016 2017 2018 $63B $92B
  11. 11. Gartner, 2014 PROJECTED WORLDWIDE MOBILE AD REVENUE BY 2017. $42BILLION
  12. 12. $50KDAILY REVENUE EARNED BY MAKE IT RAIN (GAMING APP) FROM ADVERTISING 
 + IN-APP PURCHASES. VentureBeat, May 2014
  13. 13. Distimo, December 2013 
 92%PROPORTION OF REVENUE BASED ON IN-APP PURCHASES IN THE APP STORE IN 2013. eMarketer, 2013
  14. 14. BRAVE NEW WAYS… of EMERGING MARKETS where apps are being used in & the brave new world 
 let’s not forget
  15. 15. SELLING SHEEP LIKE on Instagram.
  16. 16. HOUSTON, WE HAVE A PROBLEM.
  17. 17. 20 
 MILLION THE NUMBER OF RESULTS ON GOOGLE FOR THIS POPULAR SEARCH:
  18. 18. 20% THE PERCENTAGE OF USERS WHO ONLY OPEN AN APP ONCE. Localytics, 2014
  19. 19. 60%THE LIKELIHOOD THAT AN APP USER WHO DOESN’T RETURN WITHIN 7 DAYS 
 WILL NEVER RETURN. Localytics, 2014
  20. 20. Appiterate, November 2013 Forced social logins Privacy concerns Intrusive ads Bad UI/UX Freezing Complex registration Annoying notifications 71% 68% 48% 42% 29% 23% 19% TOP 7 REASONS WHY PEOPLE 
 UNINSTALL MOBILE APPS* *AS A % OF ALL RESPONDENTS. EACH PARTICIPANT MENTIONED THREE REASONS.
  21. 21. 25% THE PERCENT INCREASE OF IN-APP PURCHASES BY LOYAL USERS VS. AVERAGE USERS. Localytics, 2012
  22. 22. TO WINNINGIN THIS BRAVE, NEW APP-DRIVEN WORLD? SO WHAT’S THE SECRET
  23. 23. APPSTHAT MAKE ROCK!
  24. 24. MAKEIT PERSONAL. JETSETTER
  25. 25. MAKEITENGAGING. TWO DOTSSWARMUP
  26. 26. MAKEITBI-DIRECTIONAL. GOGOBOT
  27. 27. APP-IFIED
 WORLD? ARE YOU READY FOR THE
  28. 28. LEARN MORE ABOUT 
 MAKING APPS THAT ROCK: LOCALYTICS.COM

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