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The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
The numbers wo aug29 2011
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The numbers wo aug29 2011

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  • 1. The numbers, week of 08 29 11
  • 2. Bottom Line! Basics! New Reality! The Mobile  friendly  websites   Applica4ons  &  mobile   marketplace is sites   changing, eCommerce,  mobile   mCommerce,   fundamentally. ! coupons   fCommerce,  QR  codes   ! Targeted  adver4sing  and   Loca4on  based   What was messaging,  relevance   adver4sing  (LBS)  &   comprehensive immediacy   yesterday is High  HHI  users  with   TracFone  Droids   now basic. ! Smart  phones   launching  &  tablets   exploding     ! Flash,  PCs     Ubiquitous  video,   ! HTML5,  touch  screens  Black Bar twt: jrenoe1 cell:678.477.1543 2
  • 3. So What! Trends such as mobile shopping, tablets, LBA, mCommerce, etc. now represent an emerging paradigm shift on par with the rise of the internet. ! ! Brands that donʼt keep up will fall behind. !Black Bar twt: jrenoe1 cell:678.477.1543 3
  • 4. Do This! •  Get educated and understand these changes. ! •  Donʼt work with agencies that arenʼt on top of these trends. ! •  Define how this new digital ecosystem can help your business.! •  Donʼt be afraid to test.!Black Bar twt: jrenoe1 cell:678.477.1543 4
  • 5. For Example! If thereʼs a retail aspect in your business: Do you know what % of your customers shop on smartphones and tablets? Do they scan QR codes? Do they perform in-store research on those smartphones? Do they watch, upload and/or share video? ! ! By understanding the answer to these questions you can define opportunities to differentiate your brand/business by connecting with customers on their terms. !Black Bar twt: jrenoe1 cell:678.477.1543 5
  • 6. The Numbers!
  • 7. 1200 % growth in QR code usage in Q410 ! Buzz  Black Bar twt: jrenoe1 cell:678.477.1543 7
  • 8. 3 in 5 to be on mobile web by 2015! eMarketer  Black Bar twt: jrenoe1 cell:678.477.1543 8
  • 9. 1.8 Millions of YouTube views Dyson received for video of simple fans+balloon video! Social  Media  Today!Black Bar twt: jrenoe1 cell:678.477.1543 9
  • 10. 300 % increase in effectiveness retailer New Look gained by mobile optimizing emails! retail  gaze4e  Black Bar twt: jrenoe1 cell:678.477.1543 10
  • 11. 99 % of SMS messages that are read! memeburn!Black Bar twt: jrenoe1 cell:678.477.1543 11
  • 12. 7 in 10 notice mobile ads! mspmentor  Black Bar twt: jrenoe1 cell:678.477.1543 12
  • 13. 72 % of executives that say mobile payments are important now! KMPG!Black Bar twt: jrenoe1 cell:678.477.1543 13
  • 14. 81 % of health care providers that have a smartphone! adotas!Black Bar twt: jrenoe1 cell:678.477.1543 14

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