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BigCityDocs, LLC publishes professional, community health care websites such as LasVegasDoctors.org, that bring Patients a...
How do Patients<br />Find a Doctor?<br /><ul><li>Ask a Friend
Google
Yellow Pages
Physician Referral</li></ul>Result: Inefficiency<br /><ul><li>What % of Health Concerns go undiagnosed or untreated?
What % of patients go to the wrong physician to treat their problem?
What % of patients do not understand the roles of medical practitioners?
How many people do not have a personal or family physician?</li></li></ul><li>The Internet: Efficient, Affordable, Growing...
The Pew Internet Project reports that nearly 80% of consumers now look for healthcare info online (as much as 10% on a dai...
Over 45% claim the internet is their primary source of health information</li></li></ul><li>The Internet Outranks Every <b...
Local Niche Sites Outrank                National Sites<br />
Driving Traffic<br /><ul><li>Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Email Marketing through Weekly Wellness e-newsletter</li></li></ul><li>Ongoing & Aggressive Niche Marketing Campaign<br />...
Health Magazines
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Lvd Overview

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Transcript of "Lvd Overview"

  1. 1. BigCityDocs, LLC publishes professional, community health care websites such as LasVegasDoctors.org, that bring Patients and Doctors together. <br />LasVegasDoctors offer Doctors, Practices, and Hospitals the opportunity to introduce themselves to patients with a complete customizable profile, including Photos and Video of Physicians & Facilities, Request Appointment, Maps & Directions, Downloadable Forms, and Website Links.<br />LasVegasDoctors also allows prospective patients the ability to search for a Doctor by Health System, Hospital, Practice, Zip Code Proximity, and Medical Concern Keywords. It also educates them with helpful resources through the Weekly Wellness e-newsletter. <br />
  2. 2. How do Patients<br />Find a Doctor?<br /><ul><li>Ask a Friend
  3. 3. Google
  4. 4. Yellow Pages
  5. 5. Physician Referral</li></ul>Result: Inefficiency<br /><ul><li>What % of Health Concerns go undiagnosed or untreated?
  6. 6. What % of patients go to the wrong physician to treat their problem?
  7. 7. What % of patients do not understand the roles of medical practitioners?
  8. 8. How many people do not have a personal or family physician?</li></li></ul><li>The Internet: Efficient, Affordable, Growing Fast <br />Healthcare Consumers Rely On The Web<br /><ul><li>In the last ten years, the Internet has supplanted all other avenues to become the primary source of health information.
  9. 9. The Pew Internet Project reports that nearly 80% of consumers now look for healthcare info online (as much as 10% on a daily basis)
  10. 10. Over 45% claim the internet is their primary source of health information</li></li></ul><li>The Internet Outranks Every <br />Other Source of Information<br /> 66% 80% 70% 63% 54% 43%<br />
  11. 11. Local Niche Sites Outrank National Sites<br />
  12. 12. Driving Traffic<br /><ul><li>Search Engine Optimization (SEO)
  13. 13. Search Engine Marketing (SEM)
  14. 14. Email Marketing through Weekly Wellness e-newsletter</li></li></ul><li>Ongoing & Aggressive Niche Marketing Campaign<br />LasVegasDoctors.org is focused on using all traditional and non-traditional means of advertising.<br /><ul><li>Newspaper
  15. 15. Health Magazines
  16. 16. Television
  17. 17. Radio
  18. 18. Billboard
  19. 19. Poster Billboard
  20. 20. Internal Employer Communications
  21. 21. Pharmacies
  22. 22. Etc…</li></ul>LasVegasDoctors.org<br />Our aggressive marketing will provide you $avings in your efforts!<br />
  23. 23. Ongoing & Aggressive Niche Marketing Campaign<br />We use the latest in technology to connect prospective patients to your facility. Gain the advantage of informally winning over the confidence of a mass.<br />
  24. 24. Benefits<br />Reputation Management<br />Define Yourself on the Internet, or the Internet Will Define You<br />Patient Acquisition<br />Lets Patients Self-Sort to provide Doctors with the Right Mix<br />Competitive Advantage<br />Positively Differentiates your practice<br />Local<br />Patients and referring physician search for health providers locally<br />Credible<br />3rd Party Reference Point for Patients<br />Title Here<br />
  25. 25. Benefits<br />Content Rich Profiles<br />Patients are demanding more transparency & detailed information from doctors on the internet<br />Educated Patients<br />Educated Patientstake less time and more likely to follow doctors instructions: ‘Wellness Weekly’ Exposes Patients to Medical Trends<br />Efficient<br />Interactive features such as Appointment Request & Downloadable Forms saves time and reduces overhead<br />Highly Qualified Traffic<br />The right traffic is more valuable<br />Attractive Appearance<br />Yellow Page Ads are Static & Flat – Ours Are Dimensional & Dynamic, at a much lower price.<br />Title Here<br />
  26. 26. How Patients Search<br /><ul><li>By A-Z
  27. 27. By Specialty
  28. 28. By Hospital
  29. 29. By Practice
  30. 30. By Doctor
  31. 31. By Zip Code Proximity
  32. 32. By Health Concern*
  33. 33. By Procedure or Treatment*</li></li></ul><li> Customizable Hospital & Practice Profiles<br /> Informative, Interactive, Intuitive<br />Spotlight Photos of Doctors for Recognition and Positive First Impression<br />Content-Rich Customizable Profile Pages<br />Facility Photo for Ease of Recognition & Access<br />Downloadable Forms Reduces Time in Waiting Room<br />Map & Directions Convenience<br />Banner Spaces Belong to the Practice<br />Link to Practice Website<br />Birmingham Doctors Membership Seal<br />Established Google “Favorite Place” Barcode<br />Request Appointment Button<br />
  34. 34. Brand Builders<br />Reputation Management is vital on the Internet<br /><ul><li>Address, Phone, Fax
  35. 35. Website Link
  36. 36. Facility Photo
  37. 37. Practice Overview
  38. 38. Physician Profiles
  39. 39. Procedures & Treatments
  40. 40. FAQ
  41. 41. Services
  42. 42. Image Gallery
  43. 43. Publications
  44. 44. Associations
  45. 45. Accolades
  46. 46. Testimonials
  47. 47. In the Media
  48. 48. Civic
  49. 49. Philanthropy
  50. 50. Banner Ads</li></ul>Profile Features<br />Interactive Ingredients<br />Empowering Patients and Saving You Time<br /><ul><li>Appointment Request
  51. 51. Printable Maps/Directions
  52. 52. Downloadable Patient Forms
  53. 53. Policies & Insurance
  54. 54. Videos</li></ul>Competitive Edge<br />Stand Out with the Best<br /><ul><li>Home Page Banner Ad
  55. 55. Specialty Page Banner
  56. 56. Sub-Specialty Page Banner Ad</li></li></ul><li>Physician Profile Features<br />Reputation Builders<br />Patients want to know their Doctor . . . Before they visit the office<br /><ul><li>Name & Practice Name
  57. 57. Photo
  58. 58. Hospital Affiliations
  59. 59. Practice Affiliations
  60. 60. Education & Experience
  61. 61. Biography
  62. 62. Testimonials
  63. 63. Facilities
  64. 64. Procedures & Treatments
  65. 65. Video</li></ul>Recognition Features<br />First impressions last a lifetime<br /><ul><li>Spotlight Position on Practice Profile Page
  66. 66. Spotlight Position on Specialty Page
  67. 67. Spotlight Position on Home Page</li></li></ul><li> Version 3<br />LasVegasDoctors is always on the cutting edge, planning new versions of the site with enhancements that drive consumer viewership. LasVegasDoctors.org will be launching V3 in April of 2010. V3 will have a multiple of enhancements including;<br />Spanish Conversion Tab<br /><ul><li>This will allow maximizing exposure to 35% of ALL other residents here in Las Vegas</li></ul>Home Page Multi-Topic Flash Ads<br />Each week the “Topic Professional” will rotate to a different member, showcasing each member’s unique knowledge, expertise, and health care news.<br />Google “Favorite Places” Barcode<br /> Having your facility featured in this application will maximize walk-by traffic and allow visitors to learn more about you as a professional before becoming a patient or even stepping foot inside your business.<br />
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