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Data As Air
 

Data As Air

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Data is everywhere. What does that mean for you and your organization? Want to know more? Contact me: twitter.com/reichental

Data is everywhere. What does that mean for you and your organization? Want to know more? Contact me: twitter.com/reichental

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  • Look who’s talking:your customersyour employeesyour influencersyour criticsyour fansyour competition.... anyone who has internet access and an opinion.

Data As Air Data As Air Presentation Transcript

  • Data as AirThinking about digital abundance
    Dr. Jonathan Reichental
    Twitter.com/reichentalNovember 2009
  • The future isn’t what it used to be.
  • Agents of change
    Global economics
    Bandwidth & cellphones (>PC’s)
    Falling cost of technology
    Demographics
    Education; Computer literacy
    Computing standards
    Commoditization & innovation
    Sensors & cameras
  • 4
    % of adults online by country
  • Evolution of the Web
    1.0: People produce content for computers
    2.0: People produce content for people
    3.0: Computers produce content for computers
    4.0: Computers produce content for people
  • There is a storm brewing in them there clouds.
  • A social computing revolution is underway.
  • At it’s core, social computing lowers the barriers to…
    …sharing content with everyone
    …converting content into conversations
    …providing input and influencing conversations
    …engaging and educating
  • Social computing impacts content by…
    …permanently disrupting traditional control and organization
    …blurring the line between professional and personal
    …shortening its useful life and lowering its value
    …creating entirely new risk postures
  • Enterprise use of social computing tools
  • % of users who have created a social network profile
  • 12
    Message friends
    Favourite/currently listened to music
    Install applications
    Dating
    Other
    Upload Photos
    Write a blog
    Upload Videos
    Promote a band
    74.0%
    55.1%
    33.6%
    30.8%
    23.3%
    21.9%
    18.3%
    9.8%
    3.2%
    What are people doing on social networks?
  • A conservative estimate of blogs
    133 million
    P.S. Just wait until the Chinese start to blog in big numbers
  • % of users who have read a blog
  • % of users who have written a blog
  • 16
    YouTube videos:
    - 100 million
    - 5.5 billion streams per month
    Photos posted to Facebook:
    - 2 billion each month
    -14 million videos uploaded
  • % of users who have watched a video online
  • Innovation
    Buying & Selling
    Marketing
    Knowledge Management
    Entertainment
    Healthcare
    Enterprise Collaboration
    Government
    Recruitment
    Your Me Brand
  • The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.
  • The value of IP and capability is trending towards zero.
    Free is a new risk.
  • Data nervous system
    H1N1
    Tweetpsych
    Talking vending machines
    Walmart supply chain
    Credit card fraud
    Map Mash-ups
  • Data is everywhere.
    What does that mean to you and your organization?