SXSWi
                                 WHAT DID I SEE?

                                 WHAT DID I LEARN?

              ...
“WE ARE TEACHING THE WORLD TO BE USERS, NOT CREATORS”   DOUGLAS RUSHKOFF
“THE ABILITY TO ASK FOR ROI IS THERE. THE KNOWLEDGE OF WHAT   BRIAN SOLIS
TO MEASURE IS NOT”
“FROM CS LEWIS: WE STRIVE TO BE A PART OF ANOTHER SOCIAL          JULIEN SMITH
CIRCE. WE SHOULD BE STRIVING TO CREATE OUR ...
“IT ISN’T ‘SOCIAL MEDIA‘ – THESE ARE ONLINE HUMAN NETWORKS”   BRIAN SOLIS
“WHAT CAN SOFTWARE DO FOR US, NOT WHAT CAN I MAKE IT DO?”   DOUGLAS RUSHKOFF
“WE ARE IN A FAVOR ECONOMY. THE REDUCTION OF FRICTION IS   CHRIS BROGAN
HURTING THE ABILITY TO CREATE PROFITABLE EFFORTS”
“PERSONAL BRANDS, AND THE BRANDS WE REPRESENT, ARE ON A
                                                                  ...
“DELL BARGAINS: THE TWITTER ACCOUNT HAS DEVELOPED $6.5M IN    JULIEN SMITH
REVENUE”


                                    ...
“IT IS OUR JOB TO BE AUTHENTIC AND TRANSPARENT. IT IS NOT A          BRIAN SOLIS
STRATEGY ANYMORE”




                   ...
'BE AN INVESTOR' : INVEST IN YOUR HUMAN NETWORK, PEOPLE TAKE
MORE ACTION WHEN YOU TAKE MORE INTEREST.                     ...
“STRONG RELATIONSHIP BETWEEN CREATIVE AND TECHNOLOGIST       HELEN K. ROSS
HAS OPENED MANY DOORS FOR BRAND FICTION OP’S”

...
“CONSUMERISM. WE WANT THE COOL NEW STUFF. TV WILL ALWAYS   DOMENIC VENUTO
SHOW IT TO US.”
“YOU CAN TAKE THE SAME MONEY THAT YOU SPENT ON
                                                     ADRIAN HO
COMMAS AND S...
“IF YOU HAVE AN APP THAT IS A MICROSITE, IT IS A TOTAL FAILURE”          SHIV SINGH



                                   ...
“WHEN DO YOU REALLY NEED TO CONSIDER AN LLC? WHEN YOU HAVE          LIZ STRAUSS
MORE THAN ONE PERSON WORKING ON YOUR BUSIN...
SXSWi
                                 JEFF RECKSEIDLER
                                 VP, DIRECTOR OF ENGAGEMENT STRATE...
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SXSW_jreckseidler_march2010

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Thoughts, notes and quotes from the 2010 SXSWi conference held in Austin, TX March 12-21.

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SXSW_jreckseidler_march2010

  1. 1. SXSWi WHAT DID I SEE? WHAT DID I LEARN? WHO DID I MEET? AUSTIN, TX | MARCH 12-17 2010
  2. 2. “WE ARE TEACHING THE WORLD TO BE USERS, NOT CREATORS” DOUGLAS RUSHKOFF
  3. 3. “THE ABILITY TO ASK FOR ROI IS THERE. THE KNOWLEDGE OF WHAT BRIAN SOLIS TO MEASURE IS NOT”
  4. 4. “FROM CS LEWIS: WE STRIVE TO BE A PART OF ANOTHER SOCIAL JULIEN SMITH CIRCE. WE SHOULD BE STRIVING TO CREATE OUR OWN CIRCLES” IMAGE COURTESY OF FLICKR / AFFILIATE SUMMIT http://www.flickr.com
  5. 5. “IT ISN’T ‘SOCIAL MEDIA‘ – THESE ARE ONLINE HUMAN NETWORKS” BRIAN SOLIS
  6. 6. “WHAT CAN SOFTWARE DO FOR US, NOT WHAT CAN I MAKE IT DO?” DOUGLAS RUSHKOFF
  7. 7. “WE ARE IN A FAVOR ECONOMY. THE REDUCTION OF FRICTION IS CHRIS BROGAN HURTING THE ABILITY TO CREATE PROFITABLE EFFORTS”
  8. 8. “PERSONAL BRANDS, AND THE BRANDS WE REPRESENT, ARE ON A BRIAN SOLIS COLLISION COURSE. BUSINESSES HAVE AN ILLUSION OF CONTROL” IMAGE COURTESY OF FLICKR / BRIAN SOLIS: http://www.flickr.com/photos/briansolis
  9. 9. “DELL BARGAINS: THE TWITTER ACCOUNT HAS DEVELOPED $6.5M IN JULIEN SMITH REVENUE” IMAGE COURTESY OF HTTP://BLOGS.WAGGENEREDSTROM.COM
  10. 10. “IT IS OUR JOB TO BE AUTHENTIC AND TRANSPARENT. IT IS NOT A BRIAN SOLIS STRATEGY ANYMORE” IMAGE COURTESY OF FLICKR / BRIAN SOLIS: http://www.flickr.com/photos/briansolis
  11. 11. 'BE AN INVESTOR' : INVEST IN YOUR HUMAN NETWORK, PEOPLE TAKE MORE ACTION WHEN YOU TAKE MORE INTEREST. CHRIS BROGAN INVEST IN CAPABILITY AND CAPACITY-REQUIRED FOR GROWTH.
  12. 12. “STRONG RELATIONSHIP BETWEEN CREATIVE AND TECHNOLOGIST HELEN K. ROSS HAS OPENED MANY DOORS FOR BRAND FICTION OP’S” IMAGE COURTESY OF ADRANTS.COM
  13. 13. “CONSUMERISM. WE WANT THE COOL NEW STUFF. TV WILL ALWAYS DOMENIC VENUTO SHOW IT TO US.”
  14. 14. “YOU CAN TAKE THE SAME MONEY THAT YOU SPENT ON ADRIAN HO COMMAS AND SPEND IT ON DOING THINGS FOR PEOPLE AND HAVE THE SAME SUCCESS. ”
  15. 15. “IF YOU HAVE AN APP THAT IS A MICROSITE, IT IS A TOTAL FAILURE” SHIV SINGH IMAGE COURTESY OF: HTTP://FLICKR.COM/PHOTOS/WALKINGEAGLE/2760103119/
  16. 16. “WHEN DO YOU REALLY NEED TO CONSIDER AN LLC? WHEN YOU HAVE LIZ STRAUSS MORE THAN ONE PERSON WORKING ON YOUR BUSINESS” IMAGE COURTESY OF: HTTP://FLICKR.COM/PHOTOS/WALKINGEAGLE/2760103119/
  17. 17. SXSWi JEFF RECKSEIDLER VP, DIRECTOR OF ENGAGEMENT STRATEGY TAYLOR WEST @JRECKSEIDLER HTTP://JRECKSEIDLER.POSTEROUS.COM AUSTIN, TX | MARCH 12-17 2010

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