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  • MIKE
  • MIKE


  • 1. We’re not in the coffee business serving people… We’re in the people business serving coffee. By: Juliana Recino
  • 2.
    • Founded by Jerry Baldwin, Zev Siegel, and Gordon Bowker in 1971 in Seattle’s Pike Place Market.
    • Purchased by Howard Schultz in March of 1987 and turned in into what we see today.
    • Schultz wanted to create a business that does the right things for the right reasons and is financially successful.
    Company Background
  • 3.
    • To support their mission statement the following six guiding principles help guide the appropriateness of decisions:
    • Provide a great work environment and treat each other with respect and dignity.
    • Embrace diversity as an essential component in the way we do business.
    • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
    • Develop enthusiastically satisfied customers all of the time.
    • Contribute positively to our communities and our environment.
    • Recognize that profitability is essential to our future success.
    Guiding Principles
  • 4. 10,000 new stores in four years
    • Learning & Growth
    • Quality employees
    • More recipes created
    • Financial
    • Net Income
    • Same store sales
    • Earnings per share
    • Customers
    • Increase core group
    • Support shade growth
    • Sustainability guide
    • Operations
    • New store growth
    • Efficiency
    • Source: coffee beans
    Starbucks Chain of Success
  • 5.
    • STARBUCKS is a multinational corporation.
    • It has a consummate manage system.
    • The clerks are considerate and patient.
    • STARBUCKS has regular and loyal consumers.
    • The environment is comfortable and elegant.
    • The options on the menu are not many to choose.
    • The price is still higher than others.
    • The consuming customer group is limited.
    • STARBUCKS is joint venture, not franchise organization.
    • Most people still have meals in fast food restaurants.
    Chain of Employees Pros Cons