VCU Health System has requested that Johnson, Inc. develop a communications campaign including programming, creative and conceptual elements to be used to promote awareness of a new Tobacco-Free policy.
In developing this Tobacco Free policy, VCU Health System recognizes medical and scientific authorities, including the U.S. Surgeon General, American Heart Association, American Lung Association, American Cancer Society and the Environment Protection Agency, which have all concluded that tobacco use poses serious health risks to the health of smokers and non-smokers subjected to second hand smoke.
Cigarette Smoking is the #1cause of preventable deaths in the U.S.
35% of Virginia Hospitals currently ban smoking campus-wide (indoors and outdoors).
Over 10,000 adults die each year in Virginia from smoking or exposure to second-hand smoke.
Providing a smoke-free workplace is the best way to eliminate exposure to second-hand smoke. Smokers actually find it easier to reduce/eliminate tobacco use on TFCs.
Physicians, contractors, patients and visitors are among the 21% of all adult smokers, who will be affected by a tobacco-free policy. Positivity and sensitivity will be crucial in the success of implementation.
VCU Campus opens directly onto public streets and sidewalks where the authority to ban smoking will be challenged
Sources: American Heart Association, studies by The Joint Commission, The Henry Ford Health System
As a national leader in healthcare, VCU Health System is committed to ensuring a safe, healthy environment and quality care for all patients, employees, visitors and the general public who spend time on campus grounds.
Our commitment to a safe environment and quality care requires us to take all measures to provide clean air throughout our entire campus.
Studies show that tobacco use, smoking cigarettes and even second hand smoke all have serious health consequences.
Tobacco use will be prohibited on all areas of the campus, including parking garages, streets and cars within the clean air zones.
We realize it’s difficult to quit tobacco use. To aid those who want to stop, we are offering cessation services to help individuals quit tobacco use before the policy becomes effective. These sessions will be ongoing.
Help us to keep our environment clean and our patients, visitors and employees healthy.