Building Your Business by Building Trust
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Building Your Business by Building Trust

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Presented to the Woodland Park Chamber of Commerce Lunch-and-Learn on February 14, 2013.

Presented to the Woodland Park Chamber of Commerce Lunch-and-Learn on February 14, 2013.

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Building Your Business by Building Trust Building Your Business by Building Trust Presentation Transcript

  • Six Principles of Integrity You Can Take to the Bank WOODLAND PARK Research GroupBuilding Integrity—Pursuing Excellence—Embracing Innovation Woodland Park Chamber of Commerce Woodland Park, Colorado February 14, 2013
  • Gallup Survey Questions How would you rate the overall state of moral values in this country today? Right now, do you think the state of moral values in the country as a whole is getting better or getting worse? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 2
  • Gallup Survey Results How did you answer the questions? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 3
  • Gallup Survey Results 2012 results:  43% poor  36% fair  20% good or excellent  73% getting worse  19% getting better  5% same © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 4
  • Barna Survey Question Do you believe:  moral truth is relative to the person and the situation  moral truth is absolute © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 5
  • Barna Survey Results Which did you choose? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 6
  • Barna Survey Results Moral truth is relative to the person and the situation  64% adults  83% teenagers Moral truth is absolute  22% adults  6% teenagers © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 7
  • Discussion Why did you answer the way you did? How do the overall survey results help us identify the “problem”? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 8
  • Discussion What are some examples that illustrate the “problem”? Where will we be in a few years if the present trends continue? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 9
  • Discussion How are the results of the two surveys inconsistent with each other? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 10
  • Discussion In order to know that things are “bad” and “getting worse,” there has to be a point of reference  bad/worse compared to what? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 11
  •  If truth is relative to the individual and the situation, there is no point of reference  categories of good/bad, right/wrong, better/worse have no meaning at all  there is no such thing as a moral imperative or prohibition (ought/must/should/can, etc., and their opposites) © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 12
  • Discussion If the majority of the Gallup survey respondents believe that truth is relative, then the results of the survey are meaningless (there is no way to interpret the results because most answers are subjective) © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 13
  •  The survey results show that even people who claim that truth is relative will still behave as if it is absolute How could you verify this? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 14
  •  Relativism is a non-starter (philosophically speaking) Logic is the first casualty of relativism:  “Truth is relative”  Is this a true statement, or not? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 15
  •  Since “truth” cannot be relative, there must be a standard that defines right and wrong for everybody How could we discover the standard? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 16
  •  Suppose for a moment that we desire to have trust in our relationships  trust is the necessary ingredient for us to sustain mutually-rewarding relationships  business is built on relationships © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 17
  • What is Trust? Trust is the confident expectation that someone can and will act in your best interest Examples © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 18
  •  What does it take to maintain trust? Or--what does it take to destroy trust? Write down your thoughts © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 19
  •  What did you write down? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 20
  •  This is how you expect to be treated Is this also how you intend to treat others? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 21
  •  Golden Rule: treat others as you want to be treated  if this is the case, then there must be a single standard that applies to both of us  the standard must already be inside us (we both know how we want to be treated) © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 22
  • Rules and Principles Rules are infinite.  rules can never account for every situation Principles are finite. Principles don’t change because they can’t change.  principles apply in all times and places Therefore, we need to discover the principles behind the rules. © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 23
  • Principle 6: Contentment “The key to happiness is not to get what you want, but to want what you already have.” In a word--gratitude Contentment doesn’t nullify ambition, but prevents it from becoming a vice Discontentment leads to envy © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 24
  • Principle 5: Honesty Be truthful in words and intentions  it’s okay to say you don’t know  it may be okay to say nothing at all Protect/promote the reputation of others © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 25
  • Principle 4: Stewardship Protect what you have in your care  yours  someone else’s Promote the success of others © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 26
  • Principle 3: Loyalty Guard your relationships  in a word, discretion  protect privileged information (employees, customers)  never cross established relationship boundaries  never resort to harassment, intimidation, or seduction © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 27
  • Principle 2: Courtesy Treat people with kindness and charity  put away all anger that leads to physical/emotional abuse  pursue forgiveness and reconciliation Defend those who are in distress © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 28
  • Principle 1: Respect Show deference to those in authority  do what you’re told  forebear the shortcomings of the boss/customer © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 29
  •  The Six Principles in summary:  treat others as you want to be treated ○ OR  love your neighbor as yourself © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 30
  •  The Six Principles summarized in a single word:  selflessness © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 31
  • Testing the Principles Test the Six Principles by asking this question:  Which principle can you violate without losing trust? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 32
  • Dilemmas What if the boss orders you to lie, cheat, or steal? What if all your choices are difficult and painful? © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 33
  • Consider This: Doing the right thing may ruin your business. Doing the wrong thing will ruin it for sure. It is better to go out of business with your integrity intact. © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 34
  • What is Integrity? Now that we have a standard in mind, defining integrity is simple. Integrity means conformity to the standard. You have integrity when you place the needs of other above your own needs. © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 35
  • What is Integrity? Integrity starts on the inside—with beliefs, thoughts, and attitudes. Right words and actions flow from right thoughts. © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 36
  •  Pretending to have integrity is nothing more than manipulation Manipulation (pretense) is dishonesty Dishonesty destroys trust © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 37
  •  When are you most susceptible to lapses of integrity? Take time to identify areas of weakness  know yourself and be aware of your circumstances  practice avoidance © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 38
  •  Principles must not be compromised Beware the tendency to rationalize your attitudes and actions Ethical disasters usually start small © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 39
  • Closing Thoughts Set aside some time to reflect on what we’ve covered today Review and reinforce the Six Principles Watch your attitudes Be vigilant for the tendency to compromise Keep learning © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 40
  • For Further Exploration: Visit my Integrity blog:  http://ethicsbythebook.wordpress.com Subscribe to my Integrity newsletter:  http://eepurl.com/jd7Qj © 2013 Woodland Park Research GroupFebruary 14, 2013 All Rights Reserved. 41
  • P.O. Box 122 Woodland Park, CO 80866 719-687-4304 www.woodlandparkresearch.com WOODLAND PARK Research GroupBuilding Integrity—Pursuing Excellence—Embracing Innovation