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Sycamore Business Advisors Indiana State University
Mission <ul><li>Provide quality strategic process and business development consulting </li></ul><ul><li>Small to midsize b...
Vision <ul><li>Leader in providing strategic process and business development consulting services in the Wabash Valley and...
Services <ul><li>Strategic Process Consultation (SPC) </li></ul><ul><li>Feasibility Study </li></ul><ul><li>Business Plans...
TERRE HAUTE BOYS & GIRLS CLUB  <ul><li>Mission is to enable all young people, especially those who need us most into produ...
<ul><li>Woodrow Wilson </li></ul><ul><li>Sarah Scott </li></ul><ul><li>Farrington Grove </li></ul><ul><li>West Vigo  </li>...
Sustainable Competitive Advantage <ul><ul><li>Outperforming competitors </li></ul></ul><ul><ul><li>Adds value to the organ...
New Programs <ul><li>Education programs dealing with family issues </li></ul><ul><ul><li>Fulfill mission statement – respo...
Too Good for Drugs <ul><li>1-2 week workshop conducted by Marissa Tingley </li></ul><ul><li>Family involvement </li></ul><...
No Fear Future Club <ul><li>Teddy Bear Drive </li></ul><ul><ul><li>Student involvement </li></ul></ul><ul><ul><li>Coping w...
Softball & Soccer <ul><ul><li>3 weeks skill building </li></ul></ul><ul><ul><li>4 th  week scrimmaging </li></ul></ul><ul>...
Softball & Soccer <ul><li>Benefits to Student-Athletes </li></ul><ul><li>Community Service Hours </li></ul><ul><li>Coachin...
<ul><li>North Terre Haute High School </li></ul><ul><li>South Terre Haute High School </li></ul><ul><li>Evaluate demand fo...
Marketing <ul><li>Current Marketing at BGC </li></ul><ul><li>Survey showed 59%   unawareness of BGC programs </li></ul><ul...
Marketing   <ul><li>Differentiated Marketing Strategy </li></ul><ul><li>Uses the same product and services </li></ul><ul><...
Marketing <ul><li>Partner with ISU’s film services </li></ul><ul><ul><li>Produce a commercial </li></ul></ul><ul><ul><li>L...
New Gym <ul><li>Achieve Internal Growth to: </li></ul><ul><li>Maximize use of resources and capabilities </li></ul><ul><li...
New Gym Opportunities Challenges <ul><li>Attract new members </li></ul><ul><li>40% state sample said BGC needed a new gymn...
New Gym <ul><li>The expansion does have potential to be sustainable if the following can be achieved: </li></ul><ul><li>Cr...
Additional Recommendations <ul><li>Alumni Involvement </li></ul><ul><li>Create Database </li></ul><ul><li>Alumni Recogniti...
Youth Football <ul><li>Draft of Players 4 th -6 th  grade </li></ul><ul><li>Skills Test administered </li></ul><ul><li>Gro...
RECOMMENDATIONS <ul><li>NEW PROGRAMS </li></ul><ul><li>MARKETING </li></ul><ul><li>NEW GYM </li></ul><ul><li>ALUMNI INVOLV...
Thank you <ul><li>Jimmy Smith  </li></ul><ul><li>THBGC Staff </li></ul><ul><li>THBGC Board of Directors </li></ul><ul><li>...
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Syba Final Presentation

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This is what our team actually presented to our clients at the Terre Haute Boys and Girls Club. They were really pleased with our work!

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  • Transcript of "Syba Final Presentation"

    1. 1. Sycamore Business Advisors Indiana State University
    2. 2. Mission <ul><li>Provide quality strategic process and business development consulting </li></ul><ul><li>Small to midsize businesses </li></ul><ul><li>Profit and not-for-profit organizations </li></ul><ul><li>Guide business leaders through the strategic management process </li></ul>
    3. 3. Vision <ul><li>Leader in providing strategic process and business development consulting services in the Wabash Valley and surrounding areas </li></ul>
    4. 4. Services <ul><li>Strategic Process Consultation (SPC) </li></ul><ul><li>Feasibility Study </li></ul><ul><li>Business Plans </li></ul><ul><li>Start-Up Plans (Growth Plans) </li></ul>
    5. 5. TERRE HAUTE BOYS & GIRLS CLUB <ul><li>Mission is to enable all young people, especially those who need us most into productive, caring, responsible citizens </li></ul><ul><li>Safe and enjoyable experience for kids ages 5-18 </li></ul><ul><li>Offers sport programs, tutoring, and other after school activities </li></ul><ul><li>Serves 2,500 members in and around Vigo County </li></ul>
    6. 6. <ul><li>Woodrow Wilson </li></ul><ul><li>Sarah Scott </li></ul><ul><li>Farrington Grove </li></ul><ul><li>West Vigo </li></ul><ul><li>Lost Creek </li></ul><ul><li>Jackson Township </li></ul><ul><li>Identify current state of school programs </li></ul><ul><li>Determine community need for children </li></ul>Principals’ Survey
    7. 7. Sustainable Competitive Advantage <ul><ul><li>Outperforming competitors </li></ul></ul><ul><ul><li>Adds value to the organization </li></ul></ul><ul><ul><ul><li>Increases capacity to serve market </li></ul></ul></ul><ul><ul><ul><li>Novelty & innovation increases participation </li></ul></ul></ul>
    8. 8. New Programs <ul><li>Education programs dealing with family issues </li></ul><ul><ul><li>Fulfill mission statement – responsible citizens </li></ul></ul><ul><ul><li>Opportunity to better serve their members </li></ul></ul><ul><li>Strategic Alliance with Mental Health Association of America </li></ul><ul><ul><li>Respected within the community </li></ul></ul><ul><ul><li>Experience with family issues </li></ul></ul><ul><ul><li>Cuts costs in half </li></ul></ul><ul><ul><li>Agency of United Way </li></ul></ul><ul><ul><li>Existing program advantage </li></ul></ul>
    9. 9. Too Good for Drugs <ul><li>1-2 week workshop conducted by Marissa Tingley </li></ul><ul><li>Family involvement </li></ul><ul><li>Goal Setting </li></ul><ul><li>Decision-making </li></ul><ul><li>Drug and alcohol awareness </li></ul>
    10. 10. No Fear Future Club <ul><li>Teddy Bear Drive </li></ul><ul><ul><li>Student involvement </li></ul></ul><ul><ul><li>Coping with stress related issues </li></ul></ul><ul><ul><li>Educational and emotional assistance </li></ul></ul><ul><ul><li>Values all age groups </li></ul></ul>
    11. 11. Softball & Soccer <ul><ul><li>3 weeks skill building </li></ul></ul><ul><ul><li>4 th week scrimmaging </li></ul></ul><ul><ul><li>Minimum of 10 girls per team </li></ul></ul><ul><ul><li>2 ISU student-athletes </li></ul></ul><ul><ul><li>1 BGC staff member </li></ul></ul><ul><ul><li>Awards for kids who excelled </li></ul></ul>
    12. 12. Softball & Soccer <ul><li>Benefits to Student-Athletes </li></ul><ul><li>Community Service Hours </li></ul><ul><li>Coaching experience for aspiring coaches </li></ul><ul><li>Career experience for exercise science majors </li></ul><ul><li>Benefit to Kids </li></ul><ul><li>Watch role models in action </li></ul><ul><li>Source of motivation </li></ul><ul><li>Interaction & experience from college student </li></ul>
    13. 13. <ul><li>North Terre Haute High School </li></ul><ul><li>South Terre Haute High School </li></ul><ul><li>Evaluate demand for new gym </li></ul><ul><li>Determine student awareness of BGC programs </li></ul>Students’ Survey
    14. 14. Marketing <ul><li>Current Marketing at BGC </li></ul><ul><li>Survey showed 59% unawareness of BGC programs </li></ul><ul><li>THBGC under utilize marketing opportunities </li></ul><ul><li>Advertising </li></ul><ul><li>Flyers distributed to children </li></ul><ul><li>Word of mouth, Channel 2 & 10, Radio </li></ul>
    15. 15. Marketing <ul><li>Differentiated Marketing Strategy </li></ul><ul><li>Uses the same product and services </li></ul><ul><ul><li>Growth through concentration strategy </li></ul></ul><ul><ul><ul><li>Market Development- find new customers to buy your existing services. </li></ul></ul></ul><ul><li>Reaches new market segments </li></ul><ul><li>Creates more awareness for organizations </li></ul>
    16. 16. Marketing <ul><li>Partner with ISU’s film services </li></ul><ul><ul><li>Produce a commercial </li></ul></ul><ul><ul><li>Little to no cost to the BGC </li></ul></ul><ul><li>Advertise with Time Warner Cable </li></ul><ul><ul><li>Purchase 223 slots at $250 / mo </li></ul></ul><ul><ul><li>Target several market segments </li></ul></ul><ul><li>Redesign and redistribute flyers </li></ul>
    17. 17. New Gym <ul><li>Achieve Internal Growth to: </li></ul><ul><li>Maximize use of resources and capabilities </li></ul><ul><li>Increase efficiency and effectiveness </li></ul><ul><li>Provide better services </li></ul>
    18. 18. New Gym Opportunities Challenges <ul><li>Attract new members </li></ul><ul><li>40% state sample said BGC needed a new gymnasium </li></ul><ul><li>Parking is scarce </li></ul><ul><li>Loss of almost 50 parking spaces </li></ul><ul><li>Additional space </li></ul><ul><li>Host new programs </li></ul><ul><li>Improve existing programs </li></ul><ul><li>Industry’s external instability </li></ul><ul><li>25% decrease in United Ways Funding </li></ul><ul><li>6% increase in operating expenses </li></ul>
    19. 19. New Gym <ul><li>The expansion does have potential to be sustainable if the following can be achieved: </li></ul><ul><li>Create more parking spaces by purchasing an adjacent lot or building a parking garage </li></ul><ul><li>Secure enough membership and funding to compensate for the operating expenses. </li></ul>
    20. 20. Additional Recommendations <ul><li>Alumni Involvement </li></ul><ul><li>Create Database </li></ul><ul><li>Alumni Recognition Day </li></ul><ul><li>Improve Website </li></ul><ul><li>Board of Directors </li></ul><ul><li>Mandatory Meetings </li></ul><ul><li>Different Committees </li></ul><ul><li>Recognition Day for Outstanding Members </li></ul>
    21. 21. Youth Football <ul><li>Draft of Players 4 th -6 th grade </li></ul><ul><li>Skills Test administered </li></ul><ul><li>Groups Based on Skill Level </li></ul><ul><li>Equal Selection of Players based on Skill Level </li></ul>
    22. 22. RECOMMENDATIONS <ul><li>NEW PROGRAMS </li></ul><ul><li>MARKETING </li></ul><ul><li>NEW GYM </li></ul><ul><li>ALUMNI INVOLVEMENT </li></ul><ul><li>YOUTH FOOTBALL </li></ul>
    23. 23. Thank you <ul><li>Jimmy Smith </li></ul><ul><li>THBGC Staff </li></ul><ul><li>THBGC Board of Directors </li></ul><ul><li>Dr. D. Robinson </li></ul><ul><li>Dr. Nancy J. Merritt </li></ul><ul><li>Dr. Bruce McClaren </li></ul><ul><li>THBGC Consulting Team </li></ul>

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