Inner Circle: The Birth Plan For Everyone Else

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Austin Center for Design Q3 Student presentation by James Lewis, Anna Krachey and Meghan Corbett.

This is a presentation from a graduate level interaction design course focused on Ideation and Development. Our group iteratively developed, prototyped and tested a design solution to help pregnant women. This was based on qualitative design research conducted in a previous quarter.

About The Design Idea: Inner Circle and helps expectant mothers make decisions about their own wishes and boundaries around their upcoming births. By offering simple questions, prompts and examples of other women's choices, Inner Circle helps mothers create a clean plan for friends and family in advance so that she can focus on the labor and deliver of her baby when the time comes.

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Inner Circle: The Birth Plan For Everyone Else

  1. 1. Inner Circle: The Birth Plan for Everyone Else Meghan Corbett, Anna Krachey and James Lewis ! AC4D.com Q3 Student Presentation
  2. 2. Our Team Meghan Corbett Anna Krachey James Lewis meghan.corbett@ac4d.com anna.krachey@ac4d.com james.lewis@ac4d.com
  3. 3. Nearly 4 Million Births Every Year In The US 1 in 3 Births
 Are C-Sections The Most Expensive Place in the World
 to Give Birth Statistic Sources: http://www.nytimes.com/2013/07/01/health/american-way-of-birth-costliest-in-the-world.html Icons Creative Commons – Attribution (CC BY 3.0 http://thenounproject.com/term/money/12033/ | http://thenounproject.com/term/surgery/599/ | http://thenounproject.com/term/broken-heart/6189/ High Maternal & Infant Death Rate
  4. 4. Our culture sees birth as a scary, out of control event that needs to be addressed as a procedure.
  5. 5. Now that birth has moved into the hospital, the primary exposure most women have to it is through 
 the media.
  6. 6. We wanted to design a product to enable women to focus on labor and delivery as a long, hard, completely do-able and natural process.
  7. 7. A positive birth experience leaves the mother feeling empowered by her birth, which sets the tone for new motherhood. A negative birth experience often leaves the mother feeling bowled over - like she wasn't in control and didn't know what was happening.
  8. 8. * representative photo Tammy
 Janice
 positive birth experience negative birth experience
  9. 9. * representative photo Tammy
 assertive Janice passive
  10. 10. Karen's ability to set boundaries and make decisions about what she needed from others set the tone for her L&D. "We ask that everyone stay out of the house and possibly at a remote location... unless you have been specifically asked to be present."
  11. 11. Karen's ability to set boundaries and make decisions about what she needed from others set the tone for her L&D. "We ask that everyone stay out of the house and possibly at a remote location... unless you have been specifically asked to be present." "I have put Sarah in charge of keeping all close to us updated with text messages so that as we get close to the baby's [arrival], people can make 
 their way closer to 
 the house."
  12. 12. Inner Circle The Birth Plan For
 Everyone Else
  13. 13. Wireframes: Building a Birth Plan
  14. 14. User Continues To Answer Questions & Build Her Birth Plan
  15. 15. Going Into Labor Alert
  16. 16. User Testing "I made some assumptions that people would know what to do and really, nobody knew what to do or what I wanted them to do." -L. "I wish I could have told people 'Oh hell no, don't come to the hospital- you can't help and I don't want you here.'" -K.
  17. 17. "I would tell all of my pregnant friends that [Inner Circle] is something they need to do to prepare - to pack their
 proverbial suitcase." -L.
  18. 18. Inner Circle lends an assertive voice to pregnant women everywhere.
  19. 19. Going Forward Next Quarter Piloting with Users We have front end design skills but
 could use guidance on back end development. Sustainable Business Models • • • Charging for Access Advertising / Affiliate Revenue Co-Marketing with OB-GYNs, Midwives & Doulas Statistic Sources: http://www.nytimes.com/2013/07/01/health/american-way-of-birth-costliest-in-the-world.html Icons Creative Commons – Attribution (CC BY 3.0 http://thenounproject.com/term/money/12033/ | http://thenounproject.com/term/surgery/599/ | http://thenounproject.com/term/broken-heart/6189/
  20. 20. Thank you! Meghan Corbett Anna Krachey James Lewis meghan.corbett@ac4d.com anna.krachey@ac4d.com james.lewis@ac4d.com Would you like to offer your feedback, suggestions or support? Please get in touch.

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