Online Marketing created by Realtor.com for Century 21 Breeden marketing 11 2011l
The Value of the Internet
Asking Price vs. Selling PriceStrategically pricing your home to get it sold for themost money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers. 7
Critical Weeks When ListedPricing correctly helps you strike a deal whenthere is more competition for your home. 8
Pricing vs. Potential BuyersProperly priced, you will have the possibility ofmany more buyers competing for your property. 9
Importance of PricingWe will negotiate on your behalf to help get the bestprice at the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value. 10
Online MarketingPlan HOME BUYERS AND SELLERS - 2010• Almost 90% of home buyers and sellers use the internet to search for their home1• Reach the widest audience of potential buyers• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR THEIR HOME 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 12
Where BuyersFound Homes• 37% of buyers found a home via the internet – up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 14
How BuyersFound TheirHomes• 2002: Internet surpassed print ads• 2004: More buyers found their home on internet than from signs• 2009: The internet is THREE TIMES as powerful as signs Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 15 5
Best of All BUYERS SEARCH OUR LOCAL WEB SITEWorlds BUYERS WHO ARE JUST ON REALTOR.COM®We market to buyers whoare on our site PLUSbuyers who have not yetpicked a broker. PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
®REALTOR.com Most ViewedFacts That Matter• Visitors on REALTOR.com ® stay longer than on other comparable sites. They take another look at a property and really comb through the details• Visitors on REALTOR.com ® also come back more often than on any other comparable site Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased. comScore, Media Metrix, Key Measures Report, September 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category. – Due to rounding, charts may not add up to 100% 17
SocialNetworkingWe will use socialnetworking as anon-intrusive way tokeep my networkapprised of your listing 18
Because ®REALTOR.comhas millions oflistings…We will makeyours stand out 19
®REALTOR.com AppsMobile Marketing Plan• Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with us in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find ® me through REALTOR.com mobile marketing. 20
Showcase ListingEnhancementsHow will we showcase yourhome to the most buyers?• We will help your home rise to the top of the search, above other homes, by adding more photos Screen shots represent site as of publication date. Site subject to change without notice.
Showcase ListingEnhancementsHow will we showcase yourhome to the most buyers?• We place our cell phone numbers at multiple points to increase buyer calls for your property Screen shots represent site as of publication date. Site subject to change without 22 notice.
Showcase ListingEnhancementsHow will we showcase yourhome to the most buyers?• We will make your home stand out with a video or virtual tour Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, January 2011 Screen shots represent site as of publication date. Site subject to change without notice. 23
Showcase ListingEnhancementsOpen Houses• Local and regional buyers make up half of the market• We will post your Open House on the website where more consumers are doing research• Those who know the neighborhood may refer their friends to your Open House 24
REALTOR.com®Goes Global French Chinese DutchTranslated into 11 Englishlanguages, theREALTOR.com® global Germansite offers international Italianand investment buyers Japanesethe opportunity to viewyour listing in their Koreannative language. Portuguese Russian Spanish
REALTOR.com®Goes GlobalInternational buyershave an easy way tocontact us withquestions regardingyour home.
Online ListingPerformance Report• REALTOR.com® tracking report shows how many buyers are looking at your home 33