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LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
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LinkedIn and Twitter the “WOW” Factors
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LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
LinkedIn and Twitter the “WOW” Factors
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LinkedIn and Twitter the “WOW” Factors

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What is the social media context for users and job seekers? What social media strategy should I use? How important is mobile in my job search? Does the recruiting industry really utilize social media? …

What is the social media context for users and job seekers? What social media strategy should I use? How important is mobile in my job search? Does the recruiting industry really utilize social media? All these questions are covered in this presentation. And what's more? Loaded with 20 User Power Tips for LinkedIn and its cool new features such as the redesigned 'Contact Section'.

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  • Let me asked you a question. So what is Social Media? How would you define SM? Can someone give me an explanation what they think social media is all about? Wikipedia defines social media as follows: Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. Let me break down Social Media into the various elements which help you to understand how useful this can be for your search efforts and as skill set for a potential employers.
  • . And how are you expected to keep up when they are over 400 entities out there. Do not fall in the trap that you can keep up but make smart choices what to use in your job search. listening. The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. T he Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it.
  • - listening
  • - listening
  • - listening
  • - listening
  • - listening
  • - listening
  • - listening
  • Here are some of the stats on usage and participation in some of the top social media sites. When deciding where you should start for your job search or for promoting your business, keep in mind that it’s not only about numbers, but about the type of audience and interactions that particular social media site encourages. For example, Pinterest is a visually based site which may be great for those of you that are looking to work in graphic design or as commercial artists, but is unlikely to be suitable for most of your needs. So let’s take a look at where you should start…
  • in the early days, user adoption was rather slow. In the first week, the service had 2,500 users, which grew to 6,000 after the first month. Within six months, there were 37,000 users.
  • Let’s face it, the existing way of finding a job and making connections is just not working anymore. There’s an adage that says “ It ’ s not what you know, it ’ s who you know . ” LinkedIn is proof of that. Simply finding an appealing job and submitting a resume isn ’ t enough — now companies are looking for personalized approaches and recommendations from networks.
  • The masses supply the information so that the few in recruiting positions can engage them.
  • LinkedIn has confirmed with us that it is testing the ability to add Facebook-style mentions of people and companies in status updates and conversations. The feature, seemingly not accessible in many accounts yet, works just like it does on Facebook. It adds a link to the person or company concerned, and sends a notification to that account that they got mentioned. This is part of ongoing efforts to help members further engage with their networks in meaningful ways across the LinkedIn platform.”
  • LinkedIn Contacts brings together all your address books, emails, and calendars, and keeps them up to date in one place.
  • For the first time, you can easily share your unique professional story using rich, visual content on your LinkedIn profile…content that still further differentiates you from everyone else in your field and gives more depth to what you already have on your profile.
  • This also means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more. For instance, if you're photographer you might choose to include several of your best photos, or if you're a copywriter you might upload a video of that ad you wrote for last year’s Super Bowl. And if you're a musician you can upload videos of past performances. From the analyst who makes annual predictions on tech trends to the 3D animator who is looking to fund a new short film, the opportunities are limitless for how you as a professional can now use your LinkedIn profile to help showcase your unique stories in a visual way. On the flip side of the equation, people viewing your profile on LinkedIn can now also like or comment on media you've posted there. A sharing option — for sharing content you find interesting with others — is also in the works according to LinkedIn. It's simple and easy to add media to your LinkedIn profile. Just click the "Edit" button on your profile or the "Edit Profile" link under your Profile tab, and follow the prompts in the summary, education and experience sections. And this is just the tip of the iceberg for what's in store for you as a LinkedIn member… The ability to add your visual content to your profile began rolling out to members in English speaking countries yesterday. LinkedIn will be finding new ways to bring this type of rich media across your LinkedIn experience, so stay tuned here and I'll let you know as more becomes available. Because after all, the more compelling your profile is, the better your results on LinkedIn will be…and visuals are the most compelling content there is!
  • Follow a Channel – You can follow more than 20 different channels ranging from topics such as Your Career, Economy, Social Impact, Big Ideas and Innovation, and Higher Education, with more channels to be added over time. Once you follow a channel, you will automatically see updates from that channel directly in your Homepage stream.
  • Limited to join 50 Groups
  • More: You see : Answers/Learning Center/ Grous/Skills/Upgrade your account etc
  • Only available with upgraded account
  • At your finger tip Response time Speed to market
  • Web pages often include metadata in the form of meta tags. Description and keywords meta tags are commonly used to describe the Web page's content. Most search engines use this data when adding pages to their search index.
  • Sources: http://blog.hubspot.com/blog/tabid/6307/bid/12234/10-Essential-Twitter-Stats-Data.aspx http://www.theglobeandmail.com/news/technology/digital-culture/trending-tech/where-twitter-addicts-go-to-play/article1877571/ http://www.buzzingup.com/2010/10/twitter-serves-1-billion-queries-a-day-and-1000-tweets-per-second/ http://www.mediabistro.com/alltwitter/average-twitter-user_b5634 http://www.quora.com/What-percentage-of-tweets-have-links-in-them http://www.brafton.com/news/twitter-users-want-little-more-conversation-800009418 http://www.webfuel.ca/canada-social-media-statistics-2011/
  • Serendipity: the occurrence and development of events by chance in a happy or beneficial way
  • As you may suspect, certain groups of people on Twitter constantly promote and retweet each other. Some of them are in what are called “mastermind groups” — groups of individuals who are committed to helping each other and sharing knowledge amongst themselves. They are communities of supportive colleagues who seek to mutually help each other become more successful. On Twitter, by finding people who share your interests, you’re able to help each other out and cross-promote. There are a few Twitter applications that help you form these special interest groups. Twitter Groups : This site allows you to tag your followers and place them into different groups. You can then send messages to those groups without needing to send them to each person individually. Grouptweet: This app lets users create groups and broadcast messages to each other via direct messages sent to the group’s Twitter account.
  • Another way of branding yourself and being found on the internet. Web crawlers do notice tweets as they are words and have an substantial influence on your ranking.
  • 2. Keep Up on Trends If you’re like most of us, you may not have time to keep up with your RSS feeds or read all the blog and news content you want to. Use hashtags to follow new trends and developments in your industry. Not sure what to try? #SmallBiz, #SMB and #marketing are all active conversations that can point you towards like-minded entrepreneurs and high-value links from around the web. Pick a few hashtags to follow and keep at it. You can identify talented content curators and thought leaders, and view hashtags like a news alert or feed. 3. Organize Your Social Media Dashboards Once you’ve identified active hashtags that can provide access to high-value content in your field, designate columns within your social dashboard. HootSuite and TweetDeck both allow users to set up permanent columns by hashtag, which can act like mini-feeds. Too busy to follow more than one hashtag? Create a column around a relevant search term or build a Twitter list to fill a column. 4. Create Your Own Hashtag Chances are, you’ve encountered big brands who have chosen to create their own hashtags for branding or conversations. Hashtags are an awesome way to create buzz, if you can get them to catch on. Small and medium-sized businesses can create their own hashtags, too. Make your hashtags are original or unique enough you aren’t accidentally stepping into an existing conversation. 5.Provide Incentive for Using the Hashtag Looking to generate buzz, increase social media reach and spark up some engagement? Create a hashtag for the purpose of a Twitter contest. Just require Twitter followers to use your hashtag for an entry. If your incentive is great, you could see enormous participation as news of the contest and prize are shared throughout peoples’ personal networks. American Express and rapper Jay-Z recently joined forces in a Twitter contest that provided incentive for individuals promote the new relationship between AmEx and Twitter. Over 26,000 people participated and the hashtag #JayZSyncShow quickly spread throughout the network. 6. Tweet chats, which have also been referred to as Twitter chats, can help you leverage hashtags to build brand awareness, buzz and engagement. All  you need is a designated time and hashtag and a few Tweeps to start talking. Small businesses can offer Tweet chats as an opportunity for their fans to ask questions about their products or services. Generate buzz by hosting a Tweet chat with an industry expert, or even a panel. 7. Join and Promote Tweet Chats Looking to really leverage hashtags for professional development and networking? You can access a Google spreadsheet that contains a schedule of current Tweet chats, relevant hashtags and links to read up on more information. Topics of interest could include the #B2BMarketers chat Thursdays 8-9 PM Eastern time and Tuesday 7-8 PM Eastern #SmallBizChat. If you’re trying to give your own ongoing Tweet chat a little more exposure, add your event to the master list for a bit more promotion. Do your tweets contain correctly-formatted hashtags or are they likely to be lost in the shuffle of 200 million other pieces of social media content each day? As of summer 2012, 1.6 billion search queries were performed daily on Twitter. Learning how to use hashtags on Twitter to be found, generate buzz and make new connections is an essential part of your inbound marketing strategy!
  • One year ago, the marketing team at Neenah Paper, a manufacturer of high-quality paper products, confronted a growing problem: It was becoming harder and harder to reach new potential customers. Their traditional channels — phone conversations and in-person meetings — were not working as well. Prospects were tuning them out. Jamie Saunders, Neenah’s marketing communications manager, noted that most of the company’s potential customers — designers, graphic artists and printers — were spending their time in front of their computers, and that social media could be a way to better engage them. So Neenah took a step into the social media world. While the experiment started with Neenah’s marketing team, its sales team was one of the biggest beneficiaries. They discovered they could do prospecting and nurturing via Twitter. Today the company has 10 sales representatives across the country using their personal Twitter accounts on behalf of Neenah to close new business.   Jamie says these sales reps are finding that social media is simply a more effective way of engaging with their prospects. “It’s an invitation to have a conversation. You’re getting permission to have a conversation — a conversation that used to happen in person.”
  • Mashable, May 21, 2010 http://mashable.com/2010/05/21/surprising-social-media-business-success/ One year ago, the marketing team at Neenah Paper, a manufacturer of high-quality paper products, confronted a growing problem: It was becoming harder and harder to reach new potential customers. Their traditional channels — phone conversations and in-person meetings — were not working as well. Prospects were tuning them out. Jamie Saunders, Neenah ’s marketing communications manager, noted that most of the company’s potential customers — designers, graphic artists and printers — were spending their time in front of their computers, and that social media could be a way to better engage them. So Neenah took a step into the social media world. While the experiment started with Neenah ’s marketing team, its sales team was one of the biggest beneficiaries. They discovered they could do prospecting and nurturing via Twitter. Today the company has 10 sales representatives across the country using their personal Twitter accounts on behalf of Neenah to close new business.   Jamie says these sales reps are finding that social media is simply a more effective way of engaging with their prospects. “It’s an invitation to have a conversation. You’re getting permission to have a conversation — a conversation that used to happen in person.”
  • In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.
  • So you want to share that tweet, but you don’t want to retweet it. And you don’t want to copy, paste, and email, or take a screenshot and send it. Twitter will soon have a solution for you. According to Twitter’s blog, the social network is now rolling out a share-this-tweet-via-email feature. Or, as I like to call it, “tweemail.”
  • Transcript

    • 1. www.ravoth.comLinkedIn and Twitter the“WOW” FactorsDriving Brand SuccessMarketing Strategy | Branding | Social MediaMarketingRDÉE OntarioMay 2012
    • 2. www.ravoth.comAgendaIntroductionThe social media context.- Why you have to participate!- Your Social Media Strategy.10 Years of LinkedIn.- Social Media Networks and Recruiting.What’s new on LinkedIn.LinkedIn to make you go WOW.- 20 power user tips.- Mobile and LinkedIn.- SEO on LinkedIn.BONUS!Twitter: You have to care!- Why Twitter?- How to brand yourself.- Twitter Basics.Online Do’s and Don’ts.
    • 3. www.ravoth.comShort Bio…Driving Brand Success
    • 4. www.ravoth.comThe social media context.
    • 5. www.ravoth.com“In the long history of humankindthose who learned to collaborateand improvise most effectively haveprevailed.”-Charles Darwin“Social Media is about the people!Not about your business. Providefor the people and the people willprovide for you.”-Matt Goulart
    • 6. www.ravoth.comWhat is social media?What are the elements of social media?And
    • 7. www.ravoth.comElements of social media Engagement & Interaction (many,many : many) Find and be found Customer service Research Borderless Real time “Free” Democratic Another channel to help you tofind your next job
    • 8. www.ravoth.comIn a nutshell
    • 9. www.ravoth.comTruths about social mediaa. There are no truths.
    • 10. www.ravoth.comTruths about social mediaa. There are no truths.b. It is impossible tokeep up.
    • 11. www.ravoth.comTruths about social mediaa. There are no truths.b. It is impossible to keepup.c. Be authentic,transparent andyourself.
    • 12. www.ravoth.comTruths about social mediaa. There are no truths.b. It is impossible to keep up.c. Be authentic, transparent andyourself.d. It’s a long-term investment.
    • 13. www.ravoth.comTruths about social mediaa. There are no truths.b. It is impossible to keep up.c. Be authentic, transparentand yourself.d. It’s a long-term investment.e. Recruiters use social media.Source: Human Capital Institute / Jobvite, April 2011Hiring managers…
    • 14. www.ravoth.comTruths about social mediaa. There are no truths.b. It is impossible to keep up.c. Be authentic, transparent andyourself.d. It’s a long-term investment.e. Recruiters use social media.f. Your efforts now will pay off atyour next job.
    • 15. www.ravoth.coma. There are no truths.b. It is impossible to keepup.c. Be authentic, transparentand yourself.d. It’s a long-terminvestment.e. Recruiters use socialmedia.f. Your efforts now will payoff at your next job.g. Customers use socialmedia.Truths about social media55m832,488
    • 16. www.ravoth.coma. There are no truths.b. It is impossible to keep up.c. Be authentic, transparent andyourself.d. It’s a long-term investment.e. Recruiters use social media.f. Your efforts now will pay off at yournext job.g. Customers use social media.h. Effectiveness = online +offlineTruths about social media
    • 17. www.ravoth.comTruths about social mediaa. There are no truths.b. It is impossible to keep up.c. Be authentic, transparent andyourself.d. It’s a long-term investment.e. Recruiters use social media.f. Your efforts now will pay off atyour next job.g. Customers use social media.h. Effectiveness = online + offline.i. Social media is fun!
    • 18. www.ravoth.comWhy you should participate? 79% of European and 86% of U.S.online adults engage with socialmedia. (Source: Forrester, 2012) 81% of small businesses now usesocial media — up from 73percent earlier this year. (Source:Constant Contact, 2012) 82% of the world’s onlinepopulation is reached by socialnetworking sites, representing 1.2billion users around the world.(Source: comScore, 2012)(Source: All Twitter, 2012)
    • 19. www.ravoth.comWhy you should participate?(Source: All Twitter, 2012)
    • 20. www.ravoth.comWhat are the Top Social Media Sites?•(Source: All Twitter, 2012)+
    • 21. www.ravoth.comYour social media strategya. Think about your goals beforeyou begin.
    • 22. www.ravoth.comYour social media strategya. Think about yourgoals before youbegin.b. Start small, build inincrements.
    • 23. www.ravoth.coma. Think about your goals beforeyou begin.b. Start small, build inincrements.c. Looking (listening) is asimportant as leaping.Your social media strategy
    • 24. www.ravoth.coma. Think about your goalsbefore you begin.b. Start small, build inincrements.c. Looking (listening) is asimportant as leaping.d. Look forconnections, notjobs!Your social media strategy
    • 25. www.ravoth.comYour social media strategya. Think about your goalsbefore you begin.b. Start small, build inincrements.c. Looking (listening) is asimportant as leaping.d. Look for connections, notjobs.e. Stay on people’sradar.You!
    • 26. www.ravoth.comYour social media strategya. Think about your goals before youbegin.b. Start small, build in increments.c. Looking (listening) is as importantas leaping.d. Look for connections, not jobs.e. Stay on people’s radar.f. Plan your brand andvoice.
    • 27. www.ravoth.comYour social media strategya. Think about your goals before youbegin.b. Start small, build in increments.c. Looking (listening) is as important asleaping.d. Look for connections, not jobs.e. Stay on people’s radar.f. Plan your brand and voice.g. Persistence trumps talent.**Daniel Pink, The Adventures of Johnny Bunko
    • 28. www.ravoth.com10 Years LinkedIn 2003 - 2013
    • 29. www.ravoth.comLaunched in 2003 with 4,500 members
    • 30. www.ravoth.com10 Years later: 225+ Million Members!
    • 31. www.ravoth.comLinkedIn is nowavailable in 19differentlanguages.7M +Canada
    • 32. www.ravoth.comSocial Media Networks &Recruiting?
    • 33. www.ravoth.comWhich Social Media Networks are Used?
    • 34. www.ravoth.comLinkedIn Revolutionized the World of RecruitingLinkedIn works in theopposite direction frommost social medianetworks!
    • 35. www.ravoth.comRecruiting Industry Loves LinkedIn
    • 36. www.ravoth.comWhich One is the Most Effective?
    • 37. www.ravoth.comWhat is On LinkedIn?
    • 38. www.ravoth.comLinkedIn Mentions andNotifications
    • 39. www.ravoth.comLinkedIn Contacts
    • 40. www.ravoth.comLinkedIn PortfolioNew Way to Show Pictures and Video on Your Profile
    • 41. www.ravoth.com
    • 42. www.ravoth.comLinkedIn TodayThe Launch of Magazine-Style News Channels
    • 43. www.ravoth.comLinkedIn Today with news, influencer posts and Slidesharecontent – all in one place
    • 44. www.ravoth.comOnce you follow a channel it will show up in your homepage feed.
    • 45. www.ravoth.com150 of the most influential thought leaders on LinkedIna. Followb. See updatesc. No need to be connected
    • 46. www.ravoth.comEndorsementsa. Credibilitya. Networking tool
    • 47. www.ravoth.comLinkedIn to make you go Wow!20 power user tips
    • 48. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.Make it a habit to link in.Look EVERYONE up (recruiters, interviewers, prospectiveemployers, FOAF, authors, etc.)See what groups they belong to.
    • 49. www.ravoth.comYour LinkedIn network
    • 50. www.ravoth.comYour LinkedIn networkYourContacts
    • 51. www.ravoth.comNew Contact SectionYour network updates
    • 52. www.ravoth.com
    • 53. www.ravoth.comStrategic Networks (Tagging)
    • 54. www.ravoth.comOrganize yourcontacts
    • 55. www.ravoth.com
    • 56. www.ravoth.comHiding and Removing Contact
    • 57. www.ravoth.comIncrease the Return on Your Time InvestmentROTI +
    • 58. www.ravoth.coma. Start adding connections you already know.b. Use the Notes feature to record details of meeting.Becoming a LinkedIn power user
    • 59. www.ravoth.comBe Diligent – Keep Records
    • 60. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join one of the 1,248,019* groups, or create one –Marketing Tool (you can join a maximum of 50 groups)*As per May, 2013
    • 61. www.ravoth.com
    • 62. www.ravoth.com
    • 63. www.ravoth.comAdjust your settings
    • 64. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create your own one.d. Research companies.
    • 65. www.ravoth.comImmediate Results by•Job Opportunity•Location•Industry
    • 66. www.ravoth.com
    • 67. www.ravoth.comJob Openings within IBMNetworking Opportunity
    • 68. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.
    • 69. www.ravoth.com
    • 70. www.ravoth.com
    • 71. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitateintroductions.
    • 72. www.ravoth.com
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    • 74. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitateintroductions.g. Advanced search > people who are like you.
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    • 77. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitateintroductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.
    • 78. www.ravoth.com
    • 79. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Status updates - Your Marketing Tool.
    • 80. www.ravoth.com!!
    • 81. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Status updates – Your Marketing Tool.j. Search by updates
    • 82. www.ravoth.com
    • 83. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Status updates – Your Marketing Tool.j. Search by updatesk. Jobs > advanced search.
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    • 85. www.ravoth.com
    • 86. www.ravoth.comAdvanced Search
    • 87. www.ravoth.com
    • 88. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Create status updates.j. Search by updatesk. Jobs > advanced search.l. Upgrade?
    • 89. www.ravoth.com
    • 90. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meeting.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles..f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Create status updates.j. Search by updatesk. Jobs > advanced search.l. Upgrade?m. See who viewed your profile.
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    • 93. www.ravoth.comOnly available upgraded account
    • 94. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Make it a habit to link in.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Create status updates.j. Search by updatesk. Jobs > advanced search.l. Find out who used to hold the advertised position.m. Upgrade?n. See who’s viewed your profile.o. Don’t let LinkedIn beat you!
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    • 99. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meetings.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Create status updates.j. Search by updatesk. Jobs > advanced search.l. Find out who used to hold the advertised position.m. Upgrade?n. See who’s viewed your profile.o. Don’t let LinkedIn beat you!p. Use your customized Profile URL everywhere.
    • 100. www.ravoth.com
    • 101. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meetings.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Create status updates.j. Search by updatesk. Jobs > advanced search.l. Find out who used to hold the advertised position.m. Upgrade?n. See who’s viewed your profile.o. Don’t let LinkedIn beat you!p. Use your customized Profile URL everywhere.q. Utilize Skills & Expertise
    • 102. www.ravoth.com
    • 103. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meetings.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Create status updates.j. Search by updatesk. Jobs > advanced search.l. Find out who used to hold the advertised position.m. Upgrade?n. See who’s viewed your profile.o. Don’t let LinkedIn beat you!p. Use your customized Profile URL everywhere.q. Utilize applicationsr. Utilize SlideShare.net
    • 104. www.ravoth.com
    • 105. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meetings.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Create status updates.j. Search by updatesk. Jobs > advanced search.l. Find out who used to hold the advertised position.m. Upgrade?n. See who’s viewed your profile.o. Don’t let LinkedIn beat you!p. Use your customized Profile URL everywhere.q. Utilize applicationsr. Utilize SlideShare.nets. LinkedIn Endorsements
    • 106. www.ravoth.coma. Credibilitya. Networking tool
    • 107. www.ravoth.comBecoming a LinkedIn power usera. Start adding connections you already know.b. Use the Notes feature to record details of meetings.c. Join a group, or create one.d. Research companies.e. Follow and find company profiles.f. Search network and ask connections to facilitate introductions.g. Advanced search > people who are like you.h. Monitor your network’s updates.i. Create status updates.j. Search by updatesk. Jobs > advanced search.l. Find out who used to hold the advertised position.m. Upgrade?n. See who’s viewed your profile.o. Don’t let LinkedIn beat you!p. Use your customized Profile URL everywhere.q. Utilize applicationsr. Utilize SlideShare.nets. LinkedIn Endorsementst. Mobile and LinkedIn
    • 108. www.ravoth.comMobile and LinkedIn
    • 109. www.ravoth.comJob Application by NetworkMobile accountedfor 27% + of UV’sYTD on LinkedIn
    • 110. 77% of Job Seekers are using Mobile Job Search Apps
    • 111. www.ravoth.comMobile Interface & Contacts as anApp
    • 112. www.ravoth.comSearch Engine Optimization (SEO) onLinkedInFact: The more keyword-rich content you generateon LinkedIn, the more the LinkedIn search enginewill find (and love) you.
    • 113. www.ravoth.comSo what isSearch Engine Optimization (SEO)and why do you need it?How Does This Relates To LinkedIn?
    • 114. www.ravoth.comSearch Engine Optimization (SEO) The process of improving the volume &quality of traffic to a web site incl. onlineconversation from search engines via"natural" (organic or algorithmic)searchresults. The active practice of optimizing a website byimproving internal and external aspects inorder to increase traffic the site receivesfromsearch engines. SEO refers to techniques that help yourwebsite rank higher in the organic/naturalsearch results including online conversations. This helps more people who arelooking for your career profile tofind you.Source: www.seostore.ca
    • 115. www.ravoth.com
    • 116. www.ravoth.com9 Steps to SEO Success on LinkedIna. Think & think again about keywords +attributesb. Put keywords in Profile Areac. Put keywords in Background/SummaryAread. Put keywords in Skills & Expertisee. Put keywords in Experiencef. Put keywords in Recommendationsg. Build your Networkh. Get Endorsedi. Participate and Engage in Groups
    • 117. www.ravoth.comBONUS
    • 118. www.ravoth.comTwitter
    • 119. www.ravoth.com
    • 120. www.ravoth.com 465M + Accounts. 175M + Tweets per day. 2009: 330K Canadian user. 2012: 6,6M + Canadian users. >300 Recruiters with > 200,000 Followers Twitter users are more educated and havehigher incomes than the general population. Average user age: 39+. Twitter users tend to be “early adopters.” Twitter plays an active role in purchasingdecisions. Companies using Twitter average 2x moreleads per month than those that do not.Twitter Quick Stats+40%Y0Y
    • 121. www.ravoth.comTwitter: Not Just For Sandwiches!Get found for yourexpertise! (Tweet like an industryexpert)Find and connect withindustry bigwigs (or not-so-big wigs)Build a network and usefor research (subject matter, industries,companies, people)Breaking newshttp://www.youtube.com/watch?v=0UFsJhYBxzYHire me!
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    • 123. www.ravoth.com
    • 124. www.ravoth.com1 2 3
    • 125. www.ravoth.comWhy I love Twitter!a. Easy to consumeb. “Serendipity factor”c. Direct and immediate
    • 126. www.ravoth.comHow To Build Your Personal Brand On Twitter?1. Claim your Twitter handle2. Decide how you want to brand yourselfThree techniques for branding yourself on Twitter:• Lead with your company:• Mutual branding:•100% personal branding:3. Become known as an expert or resource4. Establish a Twitter marketing plan5. Utilize third-party applications (e.g. Twitpic, Tweet Stats)6. Form a Twitter “Mastermind Group”•Grouptweet app•Twitter Groups
    • 127. www.ravoth.comBranding Opportunity
    • 128. www.ravoth.comPeople use Twitter by posting, or “tweeting”, short and concise bitsof information about items that could be of interest to theirfollowersThe 140 Character Message
    • 129. www.ravoth.comDefinition: The # symbol, called a hashtag, is used to mark keywords or topicsin a Tweet. It was created organically by Twitter users as a way to categorizemessages.Hashtags: Helping you find interesting Tweets.People use the hashtag symbol # before relevant keywords in their Tweet tocategorize those Tweets to show more easily in Twitter Search.Clicking on a hash-tagged word in any message shows you all other Tweets inthat category.Hashtags can occur anywhere in the Tweet.What are Hashtags ("#" Symbols)?Twitter Lingo Part I
    • 130. www.ravoth.comMT = Modified tweet. This means the tweet youre looking at is aparaphrase of a tweet originally written by someone else.RT = Retweet. The tweet youre looking at was forwarded to you byanother user.DM = Direct message. A direct-message is a message only you and theperson who sent it can read. IMPORTANT: To DM someone all youneed to type is D username message.PRT = Partial retweet. The tweet youre looking at is the truncatedversion of someone elses tweet.HT = Hat tip. This is a way of attributing a link to another Twitter user.CC = Carbon-copy. Works the same way as email.More Lingo @ http://mashable.com/2008/11/15/twitterspeak/Twitter Lingo Part II
    • 131. www.ravoth.comTips On How to Use Hashtags on Twitter1. Keep it Simple Keep it short Don’t overdue it Think Like a Dromedary. (When using multiple words to create or replicate a hashtag,capitalize the first letter of each word: #UseHashtags2. Keep up on Trends3. Organize Your Social Media Dashboards4. Create Your Own Hashtag5. Start Tweet Chatting (Twitter Chats)6. Join and Promote Tweet Chats
    • 132. www.ravoth.comTwitter Bonus TipsTwitter Bonus Tips
    • 133. www.ravoth.comGet The Most Out Of Twitter!Make your Twitter presence “employer-friendly” Put your job pitch in your Twitter bio (which is 160characters) Use a professional looking avatar Tweet about your job search Utilize your Twitter background. There’s lots of space you canuse to promote yourself. Include a link to an online CV or resume in your bio. Establish yourself as an expert in your field on Twitter.Note:It’s important to note that you should not misrepresent yourself. If you’re not a medical doctor, don’t play one on Twitter.As those on Twitter become interested in your content, when employers are looking at you, you’ll have more thanjust your resume to back up your knowledge and experience.
    • 134. www.ravoth.comA Cupcake Business Started From ScratchOver 2000followers with a fewweeks!
    • 135. www.ravoth.comIntegrating Twitter Into the Paper Selling Process10 sales reps using Twitteraccounts on behalf of Neenahto close new business,www. twitter.com/NeenahPaper
    • 136. www.ravoth.comSearch Engine
    • 137. www.ravoth.comSearch Hashtags on TwitterStart by searching hashtags related toyour industry and location with "#jobs"or "#jobsearch,”Try a few iterations of that search untilyou discover some leads.Searching for jobs on Twitter meansyou literally have the most up-to-datejob listings since theyre posted in real-time
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    • 139. www.ravoth.comCreate a List
    • 140. www.ravoth.comCreate a Tweet
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    • 143. www.ravoth.comHashtag?
    • 144. www.ravoth.comPhotos onTwitterShare Images
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    • 146. www.ravoth.comTwitter Sample – Product
    • 147. www.ravoth.comTwitter Sample - Recruiter>300 Recruiterswith >200,000Followers
    • 148. www.ravoth.comTwitter Sample – Job Search
    • 149. www.ravoth.com
    • 150. www.ravoth.comTwitter Sample – Job Search
    • 151. www.ravoth.com
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    • 153. www.ravoth.com Study shows that URLs receive a significant boost in Google rankings whenthey are shared on Twitter The effects of this boost seem to level out at around 50 tweets, and thesubsequent benefit of gaining additional tweets is minimal until around 5,000tweets After 5,000 tweets the average ranking of URLs improves considerably URLs receiving over 7,500 tweets almost always rank inside the top 5results Average rankings are heavily correlated to the number of tweets about eachURLTwitter and Online Ranking
    • 154. www.ravoth.comTwitter on Mobile60% of 465M usersaccess Twitter through mobile.
    • 155. www.ravoth.comWhat will be new on Twitter?
    • 156. www.ravoth.comTwitter introduces new ‘tweemail’ featureShare-this-tweet-via-email feature.
    • 157. www.ravoth.comA mobile service that lets you capture and share short looping videos.Like Tweets, the brevity of videos on Vine (6 seconds or less)
    • 158. www.ravoth.comwww.gozaik.com/Apply For Jobs Directly Through Twitter
    • 159. www.ravoth.com
    • 160. www.ravoth.comUseful Twitter Sources: Info & Toolshttp://tweetspinner.comhttp://www.tweetstats.comhttp://twtrland.comhttp://www.twazzup.comhttp://tweet.grader.comhttp://dossy.org/twitter/karmahttp://twtpoll.comhttp://manageflitter.comhttp://tweetbeep.comhttp://www.tweetfeel.comhttp://twiends.comhttp://twittercounter.comhttp://www.twellow.comhttp://www.hashtags.orghttp://listorious.com
    • 161. www.ravoth.comhttp://mashable.com/guidebook/twitterhttp://business.twitter.comhttp://www.mediabistro.com/alltwitterTwitter Information
    • 162. www.ravoth.com
    • 163. www.ravoth.com forget there’s no such thing as “free”. forget nothing is ever completely private on theInternet. “diss” your customers. try to be everywhere / do everything. just broadcast. plagiarize (give credit). be shy to ask questions and reach out.Étiquette… Étiquette…Étiquette…
    • 164. www.ravoth.com remember your goals. be aware your competition is on social media – andyour customers. reserve your “digital real estate”. use different, complex passwords. post regularly. watch your time. make sure your profiles/photos are current. be responsive. be yourself. jump in and try it!
    • 165. www.ravoth.comPlease join:Social Media Branding Canada Groupon LinkedIn
    • 166. www.ravoth.comwww.slideshare.net/jravoth
    • 167. www.ravoth.comMarketing Strategy | Branding | Social Media MarketingFacilitating Brand Success416.356.8173 | jravoth@mac.com | www.ravoth.comlinkedin/ravoth | twitter/ravoth | posekim/blogspot.caDriving Brand Success

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