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Websites, Social Media
& Email Marketing Do they Really Work?

Download this presentation at:

www.SlideShare.com/jratkins
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Assumptions
Marketing Infrastructure Model & Assertions
HootSuite
Where to get content
Editorial Calend...
1. Social Media Networks: “The Big5+1”
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LinkedIn Account & Company Page
Facebook Account & Company Page
Twitte...
2. HootSuite: Your Social Media command Center
 Allows for an “inflow” of all Social Media into 1
Place, for processing, ...
3. Email Marketing Package
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Mail Chimp
 Constant Contact
 Others?
4. Website
 Responsive
 Online Repository of Infor...
1. Be Interesting

2. Content is King
3. Give to Get
 Looking Back & Looking Forward
 Concept applies to all communicati...
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Once you set up your digital marketing
infrastructure (content), someone can find
you, be referred to you, or y...
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Once your Social Media is set up, this is the
#1 Challenge
Brain Storm, get help from staff & friends
Hire a ...
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Constant Contact – www.ConstantContact.com
Mail Chimp – www.mailchimp.com
Clients, Prospects, and Friends...
Digital Marketing Model with a Sales Wrapper
Selling & Marketing Together
CRM - Customer Relationship Management
Selling

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Content
 Blogs

 Case Studies
 Articles in Journals

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Community Building
 Listen & Respond

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Campaigns
 Specif...
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Campaign Examples
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Events
Special Offer
Content
Paid Post
Social Media Ad
Referral Program
Affiliate P...
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Yes, when used in concert: Marketing & Selling
Strategically and on purpose
Targeted, curated list
Consiste...
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Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
M...
Websites, Social Media
& Email Marketing Do they Really Work?
What do I do?
1. Conference Talks and Workshops
2. Executive...
Websites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBA
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Websites social media and email, do they really work by J.R Atkins MBA

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Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools.
In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.

Published in: Marketing, Business, Technology
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Transcript of "Websites social media and email, do they really work by J.R Atkins MBA"

  1. 1. Websites, Social Media & Email Marketing Do they Really Work? Download this presentation at: www.SlideShare.com/jratkins
  2. 2.          Assumptions Marketing Infrastructure Model & Assertions HootSuite Where to get content Editorial Calendar Email Marketing List Building Selling in the Digital Age Resources
  3. 3. 1. Social Media Networks: “The Big5+1”       LinkedIn Account & Company Page Facebook Account & Company Page Twitter Account Blog YouTube Channel Google+ Note: You may use 1 or more of these or other Social Networks that fit your business needs.
  4. 4. 2. HootSuite: Your Social Media command Center  Allows for an “inflow” of all Social Media into 1 Place, for processing, monitoring and responding  Provides a place to post to all or some at once  Schedule Post in Advance, 2 to 4 weeks at a time  Free up to 5 inputs  $10 per month
  5. 5. 3. Email Marketing Package  Mail Chimp  Constant Contact  Others? 4. Website  Responsive  Online Repository of Information  Call to Action  Conversion Forms
  6. 6. 1. Be Interesting 2. Content is King 3. Give to Get  Looking Back & Looking Forward  Concept applies to all communication
  7. 7.     Once you set up your digital marketing infrastructure (content), someone can find you, be referred to you, or you can introduce them to your company. The Prospect consumes the content and chose to engage or not. When they reach out, it’s time to consummate the sale. Aka ”Inbound Marketing”
  8. 8.      Once your Social Media is set up, this is the #1 Challenge Brain Storm, get help from staff & friends Hire a contract writer Comment on others’ Content Subscribe to industry related sources
  9. 9.        Constant Contact – www.ConstantContact.com Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2 Intro Calls
  10. 10. Digital Marketing Model with a Sales Wrapper Selling & Marketing Together CRM - Customer Relationship Management Selling Selling Selling    Selling
  11. 11.  Content  Blogs  Case Studies  Articles in Journals  Community Building  Listen & Respond  Campaigns  Specific Activity, Time Line and Desired Results
  12. 12.  Campaign Examples         Events Special Offer Content Paid Post Social Media Ad Referral Program Affiliate Program Track, Access, Modify and Repeat
  13. 13.       Yes, when used in concert: Marketing & Selling Strategically and on purpose Targeted, curated list Consistent use Track Activity CRM – Customer Relationship Management
  14. 14.      Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
  15. 15. Websites, Social Media & Email Marketing Do they Really Work? What do I do? 1. Conference Talks and Workshops 2. Executive Training and Coaching 3. Services: Social Media, Mobile Apps, Sales & Marketing Download this presentation at: www.SlideShare.com/jratkins
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