Using Facebook & Video to grow your Business

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Facebook has shifted from a “nice to do” to a “must do” to market your business, and Video is the most talked about tool to boost your business. This workshop will focus on using these tools to grow your business:

Facebook
• Utilizing the functions of Facebook Pages
• How to develop a following (building a community)
• The Role of Video on Facebook
• The Daily conversation of Facebook
• Facebook Ads, promoted stories and pages
• Info-graphics and Graphic Images
Video
• Where to start with Video
• Low, Moderate and Professional Cost Structures
• Where to Post Video
• What to say in your video
• Types of Videos
• Tools for Video

Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.

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Using Facebook & Video to grow your Business

  1. 1. Download this presentation at: www.SlideShare.net/JRatkins By J.R.Atkins, MBA Author, Speaker & Consultant on Social Media, Mobile Apps, Sales & Marketing Using Facebook &Video to Grow your Business Sponsored by Guild Mortgage of Temple Cindy Southerland & Richard Garza
  2. 2. Workshop Agenda I. Social Media Foundation II. Facebook for Business  Exercises III. Video for Business  Exercises IV. Final Q&A and Resources
  3. 3. I. Social Media Foundation 3 Keys to Social Media Success 1. Be Interesting 2. Content is King 3. Give to Get
  4. 4. Perspective
  5. 5. A Social Media Model Web Site Blog LinkedIn Facebook Twitter YouTube
  6. 6. II. Facebook for Business  Facebook Agenda  Set up your Facebook Page  Utilizing the functions of Facebook Pages  How to develop a following (building a community)  The Role ofVideo on Facebook  The Daily conversation of Facebook  Facebook Ads, promoted stories and pages  Info-graphics and Graphic Images
  7. 7. Set up your Facebook Page  https://www.facebook.com/about/pages
  8. 8. Your Facebook Page
  9. 9. Building a Community  Start with what you have  The 3 Keys to Social Media Success  Cross Market with other media  Offer People to “Join the Conversation” by liking your page  One Relationship at a time  Promoted Pages & Stories
  10. 10. Promoted Page & Stories
  11. 11. BoostYour Post
  12. 12. Advertising on FaceBook http://www.facebook.com/advertising/
  13. 13. The role ofVideo in Facebook  It’s the next best thing to being there!  Upload  Record  YouTube
  14. 14. The daily conversation  Think of it as email, but others can & will see it and they can join the conversation  Similar to Blogging  Conversational, not selling  Building Relationships  Is your Service Department Ready?  Make time to communicate
  15. 15. Facebook Exercise  Go to your Facebook Page  Cover Page  Logo/Picture  About  # Likes  Post a Story  Promote a Story?
  16. 16. Guild Mortgage of Temple  http://www.guildmortgage.com/branches/temple  Address  2118 Birdcreek Drive  Temple,TX 76502  NMLS #3274 Cindy Southerland & Richard Garza
  17. 17.  Video Agenda  Why is video so important  Where is video used  3 Methods to creating video  What to & show in your video  Cost III. Video for Business
  18. 18. Why isVideo so Important  Next best thing to being there  Once we meet, they buy  Visual Society  1 min, vs longer
  19. 19. Where to use video  Facebook  Twitter  Google +  LinkedIn  YouTube  Vimeo  Instagram  Snapchat  Websites
  20. 20. 3 Methods to CreatingVideo  Self Made – Phone or Camera, no or little editing  Semi Professional – Camera, Mic, Lights, Green Screen, editing  Professional – Multi Camera, Multiple Lights, Multiple Mics & Recorder, Green Screen, Lots of editing, an eye for Film, Experience
  21. 21. Video Cost  Self Made - $0 and time  Semi Professional - $250-$1500  Professional - $1500-$5000+
  22. 22. Example 1 – Self Made
  23. 23. Example 2 – Semi Professional
  24. 24. Example 3 - Professional
  25. 25. Resources  Groundswell by Charlene Li & Josh Bernoff  Content Rules by C.C. Chapman  Facebook Marketing by Steve Holzner  The Thank You Economy by Gary Vanderchuck  Social Media 2.0 by J.R. Atkins  Mashable.com (blog and Facebook updates)
  26. 26. Thank you for attending: Using Facebook &Video to Grow your Business What do I do? 1. Conference Presentation 2. Executive Briefings & Workshops 3. Services/Projects: Social Media, Mobile Apps, Sales & Marketing,Websites Download this presentation at: www.SlideShare.net/JRatkins
  27. 27. Guild Mortgage of Temple  http://www.guildmortgage.com/branches/temple  Address: 2118 Birdcreek Drive,Temple,TX 76502  NMLS #3274 Cindy Southerland & Richard Garza

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